Apple raises international App Store prices to adjust for exchange rates

Posted:
in iPhone edited April 2014
Apple on Monday notified developers that App Store pricing for five currencies will be changing within the next 24 hours, with the adjustments serving to acclimate the digital store to fluctuating exchange rates.



As noted in the iTunes Connect letter, provided to AppleInsider by reader Gregg, the changes affecting both the iOS and OS X App Stores are routine adjustment made periodically to reflect worldwide economic trends.
To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:
  • Australian Dollar
  • India Rupee
  • Indonesian Rupia
  • Turkish Lira
  • South African Rand
In addition to the App Store price bumps, Apple will be raising retail prices for Israeli New Shekels, while decreasing "some price tiers" for New Zealand.

Apple adjusted App Store pricing in the UK in 2011 and in Japan last year.

Developers can view the new Pricing Matrix as well as updates to their iOS Paid Applications and Mac OS X Paid Application contracts on the iTunes Connect website.

Comments

  • Reply 1 of 15
    SpamSandwichSpamSandwich Posts: 33,408member

    I have a sneaking suspicion that soon all iTunes music will be $1.29 per song and the $.99 song will go away.

  • Reply 2 of 15
    jungmarkjungmark Posts: 6,870member
    DOJ to investigate Apple on the so called exchange rate prices increases.
  • Reply 3 of 15
    georgeip5georgeip5 Posts: 225member
    Why!!! Blame the queen!! ;)
  • Reply 4 of 15
    hentaiboyhentaiboy Posts: 1,244member
    Quote:

    Originally Posted by AppleInsider View Post

     
    To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:

    • Australian Dollar


    The Australian Dollar has risen 4 cents against the USD in the last month and is tipped to go even higher in coming weeks. And Apple wants to increase prices? I guess they're just building in some fat for the impending tax bill once the 'Double Irish' sham is busted.

     

  • Reply 5 of 15
    jungmarkjungmark Posts: 6,870member
    hentaiboy wrote: »
    The Australian Dollar has risen 4 cents against the USD in the last month and is tipped to go even higher in coming weeks. And Apple wants to increase prices? I guess they're just building in some fat for the impending tax bill once the 'Double Irish' sham is busted.

    <img alt="" class="lightbox-enabled" data-id="41085" data-type="61" src="http://forums.appleinsider.com/content/type/61/id/41085/width/350/height/700/flags/LL" style="; width: 350px; height: 166px">

    Is that the last time Apple increased its prices down under? Uh nope.
  • Reply 6 of 15
    Quote:
    Originally Posted by hentaiboy View Post

     
    Quote:
    Originally Posted by AppleInsider View Post

     
    To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:

    • Australian Dollar


    The Australian Dollar has risen 4 cents against the USD in the last month and is tipped to go even higher in coming weeks. And Apple wants to increase prices? I guess they're just building in some fat for the impending tax bill once the 'Double Irish' sham is busted.

     


    Your chart is pointless: it shows the last four weeks of exchange rates.

     

    When did Apple last change prices in Australia? (Note, for example that the article says that prices in the UK have not changed in three years). What has happened to the value of USD/AUD in that time?

     

    I am quite willing to bet that it is at a new lower (depreciated) plateau relative to when Apple last changed prices.

     

    PS: Pipped by jungmark

  • Reply 7 of 15
    dunksdunks Posts: 1,254member
    Interesting. USD99c apps used to be AUD$1.19 a few years ago then just the lowest tier was dropped to AUD99c. I wonder if they will leave the 99c tier and raise the others.

    Personally I'd like to see the AUD over parity again, since I'll be travelling to the US later this year.
  • Reply 8 of 15
    I have a sneaking suspicion that soon all iTunes music will be $1.29 per song and the $.99 song will go away.

    Your fears are unfounded.
  • Reply 9 of 15
    If you take note of where the international date line is, you will also note that it is already April 1st somewhere in the world.

    Just sayin'
  • Reply 10 of 15
    SpamSandwichSpamSandwich Posts: 33,408member
    Your fears are unfounded.

    Suspicion, not fear.
  • Reply 11 of 15
    Quote:

    Originally Posted by SpamSandwich View Post

     

    I have a sneaking suspicion that soon all iTunes music will be $1.29 per song and the $.99 song will go away.


     

    In the Indian iTMS, there is only one price for songs. It works out to about $0.25 per song.

  • Reply 12 of 15
    SpamSandwichSpamSandwich Posts: 33,408member
    [quote name="BestKeptSecret" url="/t/176812/apple-raises-international-app-store-prices-to-adjust-for-exchange-rates#post_2507797"]
    In the Indian iTMS, there is only one price for songs. It works out to about $0.25 per song.

    --------

    Interesting.
  • Reply 13 of 15
    jacodbjacodb Posts: 23member
    You can all thank the scumbags in the South African government. Our new digital tax kicks in today. All digital goods are taxed so there is more money for them to steal and to build lavish private homes with our taxes. Google Nkandla.
  • Reply 14 of 15
    saareksaarek Posts: 1,321member
    It's fair to raise prices based on the exchange rate. Still, it'd be nice if they lowered the prices on an improving exchange, the UK for example should now be lower.
  • Reply 15 of 15
    Suspicion, not fear.

    Your suspicion is unfounded.
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