“Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s? another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.”-Steve Jobs
“Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s? another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.”-Steve Jobs
Hey, my favorite quote, p. 41 in the Isaacson hardcover.
I still wonder why Apple has never gotten into content creation. They provide all the tools and services artists need. And apparently Jobs really nurtured creativity at Pixar so I'm not sure what held them back then or now.
Apple has always said that if they can't do something better than what's out there, they won't do it.
All of this was completely missed by Isaacson. Something similar from Jobs' NEXT years would be valuable too.
Possibly Catmull's conclusions are the benefit of hindsight over the three years or more when he talked with Isaacson. It would be interesting to learn from Catmull whether his current perspectives about Jobs had fully developed in his own mind when Isaacson was researching his book in 2010 and early 2011.
I still wonder why Apple has never gotten into content creation. They provide all the tools and services artists need. And apparently Jobs really nurtured creativity at Pixar so I'm not sure what held them back then or now.
Completely different skill set, far riskier investments and very small margins. With some movies earning a $ billion in worldwide revenue, you'd think studios would be highly profitable, but they're not.
But if Apple did get involved in content creation and used their own tools in the process, I think we'd see far better applications. Apple tends to be a bit arrogant and frequently doesn't understand professional workflow (Final Cut Pro being just one example of that). If they actually used the tools themselves, they would have a much better understanding of customer needs.
In my consulting work, the developers always balk at UI changes I request. But when I make them use the app exactly the same way a client would, they finally understand that their products can be tedious and non-intutitive to use.
I still wonder why Apple has never gotten into content creation. They provide all the tools and services artists need. And apparently Jobs really nurtured creativity at Pixar so I'm not sure what held them back then or now.
Focus.
Edit: I see that several here wrote the same thing. Great minds think alike!
Also some good points arguing that Apple should get into content creation, as it would help them to improve their applications. There is a time and a place. No-one could say that Apple's intense focus on a few products hasn't served them stunningly well over the past seventeen years. Now that the company has become so much richer, it may be that they could expand into content creation without letting the focus suffer. But, I think that up to now, one of their great advantages has been its neutrality. The danger of starting to directly compete is that it can threaten negotiations with other content creators.
Comments
Hey, my favorite quote, p. 41 in the Isaacson hardcover.
same art they using for the Pixar concert here in NYC - my girlfriend just got us tickets last week... time to get the book also
http://www.pixar.com/about/Pixar-In-Concert
I still wonder why Apple has never gotten into content creation. They provide all the tools and services artists need. And apparently Jobs really nurtured creativity at Pixar so I'm not sure what held them back then or now.
Apple has always said that if they can't do something better than what's out there, they won't do it.
I think I recall that book; you're right ... it wasn't very good. That must be why I had to struggle to remember it!
All of this was completely missed by Isaacson. Something similar from Jobs' NEXT years would be valuable too.
Possibly Catmull's conclusions are the benefit of hindsight over the three years or more when he talked with Isaacson. It would be interesting to learn from Catmull whether his current perspectives about Jobs had fully developed in his own mind when Isaacson was researching his book in 2010 and early 2011.
I still wonder why Apple has never gotten into content creation. They provide all the tools and services artists need. And apparently Jobs really nurtured creativity at Pixar so I'm not sure what held them back then or now.
Completely different skill set, far riskier investments and very small margins. With some movies earning a $ billion in worldwide revenue, you'd think studios would be highly profitable, but they're not.
But if Apple did get involved in content creation and used their own tools in the process, I think we'd see far better applications. Apple tends to be a bit arrogant and frequently doesn't understand professional workflow (Final Cut Pro being just one example of that). If they actually used the tools themselves, they would have a much better understanding of customer needs.
In my consulting work, the developers always balk at UI changes I request. But when I make them use the app exactly the same way a client would, they finally understand that their products can be tedious and non-intutitive to use.
I still wonder why Apple has never gotten into content creation. They provide all the tools and services artists need. And apparently Jobs really nurtured creativity at Pixar so I'm not sure what held them back then or now.
Focus.
Edit: I see that several here wrote the same thing. Great minds think alike!
Also some good points arguing that Apple should get into content creation, as it would help them to improve their applications. There is a time and a place. No-one could say that Apple's intense focus on a few products hasn't served them stunningly well over the past seventeen years. Now that the company has become so much richer, it may be that they could expand into content creation without letting the focus suffer. But, I think that up to now, one of their great advantages has been its neutrality. The danger of starting to directly compete is that it can threaten negotiations with other content creators.