Apple hires CEO of brand consultant Wolff Olins in marketing push

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  • Reply 21 of 25
    Talking of which ... Watching the two seasons of Netflix's House of Cards recently, I loved how Macs are always seen used by the powerful (if sometimes evil) go getters. When they portray some low life, in a darkly lit scene they have a Dell.

    The moral is: Smart people make smart choices. Losers can't stop losing... when the low life hits bottom and takes his Dell to the pawn shop, he finds it's worthless... no hope for a dope.
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  • Reply 22 of 25
    jungmarkjungmark Posts: 6,928member
    mj web wrote: »
    Apple's anemic offerings and off note advertising since Steve's demise are the very areas Steve mastered.

    Anemic offerings? I'm sorry, what? Tell me what products Jobs had in his last year as CEO and what Cook doesn't have now.
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  • Reply 23 of 25
    mj webmj web Posts: 918member
    Quote:

    Originally Posted by jungmark View Post





    Anemic offerings? I'm sorry, what? Tell me what products Jobs had in his last year as CEO and what Cook doesn't have now.

    That, my friend, is the problem! In terms of innovation, Apple has been in a state of suspended animation. And its advertising, with a few exceptions, has been an exercise of basking in past glory. A very boring exercise. 

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  • Reply 24 of 25
    jungmarkjungmark Posts: 6,928member
    mj web wrote: »
    That, my friend, is the problem! In terms of innovation, Apple has been in a state of suspended animation. And its advertising, with a few exceptions, has been an exercise of basking in past glory. A very boring exercise. 

    I guess we'll start the list at Mac Pro, A7 64 bit, M7, Touch ID, etc.
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  • Reply 25 of 25
    Well, we know now that Apple is legally cool in the United Kingdom (and, if that’s how the Commonwealth works, by extension the Commonwealth).

    And I’ve never had my naked iPhone or iPad fall from my hand, so they probably didn’t get too slick.

    When I think of that moronic judge, I'm embarrassed to be English. I thought judges were supposed to be wise. Clearly, the inspiration of Solomon has finally reached deaf ears.
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