I think that most teenies find that Stephen from Dell is a dork. I should know. My own younger sister is 17, and her school forced her to buy a Dell. She and her friends think that "the Dell guy" is dumb and a dork. (hence, not even credible)
She's not computer savvy, but she still doesn't like the Dell, probably because I come home for the holidays with my PB G4, and in comparision the Dell looks kind of stupid.
Also, as an "RCC" (I get paid by Princeton to resolve students' computer issues) I've found that moststudents who aren't computer savvy and don't pay attention to this stuff don't even know that Macs exist as an alternative. (sorry AI girls, because as it turns out this audience is mostly female). Incidentally, I think girls probably watch more MTV, so the marketing is clear. This audience has no real reason to buy PC's over macs. They have no compatibilty or legacy issues. They are the perfect target audience, and ease of use is a key factor for them in determining product selection. . . If more of them were aware of the Apple alternative, then I guarantee you that more of them would go mac.
If you ask me, I say that Apple should be hammering home the fact that it is not Windows right now. THey should run an ad campaign that call their products "Un-PC." Everyone to whom compatibility with Windows is a key factor already (and thus wouldn't buy a mac) knows this anyway.
apple has sponsored the real world and road rules for years, trl has had cube since they came out, real world has one and road rules has been using ibooks for years too; i've never seen a computer supplied by mtv to their casts that wasn't a mac... for years.
For the first few Real World seasons, the last image of the credits was a big-ass Apple logo. Didn't they have a TAM on RW-Boston?
The first RW New York was the best followed by LA and San Fran. The Boston folks were dorks, I didn't watch London, New Orleans, or NY2. Where else have they been?
<strong>For the first few Real World seasons, the last image of the credits was a big-ass Apple logo. Didn't they have a TAM on RW-Boston?
The first RW New York was the best followed by LA and San Fran. The Boston folks were dorks, I didn't watch London, New Orleans, or NY2. Where else have they been?</strong><hr></blockquote>
NY, San Fran, LA, London, Boston, Seattle, New Orleans, Miami, Hawaii, New York again, Chicago
<strong>And for gods sake, why continuous iPhoto commercials? Spend that marketing money somewhere else please.
[ 01-30-2002: Message edited by: Macintosh ]</strong><hr></blockquote>
Yeah, especially since the audience of those shows aren't married and don't have kids. I don't see why iPhoto would be such a big interest to them. They really need an iMac commerical.
<strong>celluloid on television?</strong><hr></blockquote>
Didn't know they used real film to make TV shows.
I actually enjoy The Real World from time to time. But nothing beats Friends, Will & Grace and <a href="http://www.appleturns.com/" target="_blank">As the Apple Turns</a> for soaps.
Comments
I believe other MTV shows also prominently display Apple products like the Cinema Display.
<img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
She's not computer savvy, but she still doesn't like the Dell, probably because I come home for the holidays with my PB G4, and in comparision the Dell looks kind of stupid.
Also, as an "RCC" (I get paid by Princeton to resolve students' computer issues) I've found that moststudents who aren't computer savvy and don't pay attention to this stuff don't even know that Macs exist as an alternative. (sorry AI girls, because as it turns out this audience is mostly female). Incidentally, I think girls probably watch more MTV, so the marketing is clear. This audience has no real reason to buy PC's over macs. They have no compatibilty or legacy issues. They are the perfect target audience, and ease of use is a key factor for them in determining product selection. . . If more of them were aware of the Apple alternative, then I guarantee you that more of them would go mac.
If you ask me, I say that Apple should be hammering home the fact that it is not Windows right now. THey should run an ad campaign that call their products "Un-PC." Everyone to whom compatibility with Windows is a key factor already (and thus wouldn't buy a mac) knows this anyway.
[ 01-30-2002: Message edited by: Splinemodel ]</p>
But to SPONSOR what are quite possibly the two worst chunks of celluloid on television? That's bad news... baaaaad news.
So much for being artists.
<strong>Run commercials... fine, it's borderline lame but it's ok.
But to SPONSOR what are quite possibly the two worst chunks of celluloid on television? That's bad news... baaaaad news.
So much for being artists.</strong><hr></blockquote>
It's actually good as long as they keep mentioning it. At least it gets Apple's name out a little more.
The first RW New York was the best followed by LA and San Fran. The Boston folks were dorks, I didn't watch London, New Orleans, or NY2. Where else have they been?
<strong>For the first few Real World seasons, the last image of the credits was a big-ass Apple logo. Didn't they have a TAM on RW-Boston?
The first RW New York was the best followed by LA and San Fran. The Boston folks were dorks, I didn't watch London, New Orleans, or NY2. Where else have they been?</strong><hr></blockquote>
NY, San Fran, LA, London, Boston, Seattle, New Orleans, Miami, Hawaii, New York again, Chicago
But not in that order...I don't think
[ 01-30-2002: Message edited by: Macintosh ]</p>
<strong>And for gods sake, why continuous iPhoto commercials? Spend that marketing money somewhere else please.
[ 01-30-2002: Message edited by: Macintosh ]</strong><hr></blockquote>
Yeah, especially since the audience of those shows aren't married and don't have kids. I don't see why iPhoto would be such a big interest to them. They really need an iMac commerical.
<strong>celluloid on television?</strong><hr></blockquote>
Didn't know they used real film to make TV shows.
I actually enjoy The Real World from time to time. But nothing beats Friends, Will & Grace and <a href="http://www.appleturns.com/" target="_blank">As the Apple Turns</a> for soaps.
Escher
(double post)
[ 01-31-2002: Message edited by: BuonRotto ]</p>