Apple enlists architectural A-team for new Madison Avenue store in NYC
Apple looks to be plotting another architectural marvel with its new Madison Avenue store in Manhattan, as the iPhone maker has turned to the same team of architects and engineers responsible for many of its most iconic outlets.
Longtime partners Bohlin Cywinsky Jackson and Eckersley O'Callaghan have been brought in to revamp the 93-year-old former United States Mortgage and Trust Company building at the corner of East 74th Street and Madison Avenue, according to New York City building permits. The permits were first discovered by ifoAppleStore.
Both firms have deep ties to Cupertino, Calif.-based Apple. Bohlin has been the architect of record for every flagship Apple store since the chain's inception, from the famous Fifth Avenue cube to the new Stanford store in Palo Alto with its cantilevered steel roof.
Eckersley, meanwhile, have had an equal hand in crafting Apple's retail empire. They worked side-by-side with Bohlin on the New York stores and others around the globe -- including Shanghai's glass cylinder and London's massive Regent Street store -- providing critical expertise in structural glass engineering.
Notably, Eckersley was also responsible for the innovative use of glass in late Apple CEO Steve Jobs's Philippe Starck-designed superyacht. The ship features structural glass walls up to 40 feet in length, a first in the yachting industry.
Apple has just begun a $60,000 interior demolition on the new store, the permits indicate. The company is thought to be targeting a 2015 opening.
Longtime partners Bohlin Cywinsky Jackson and Eckersley O'Callaghan have been brought in to revamp the 93-year-old former United States Mortgage and Trust Company building at the corner of East 74th Street and Madison Avenue, according to New York City building permits. The permits were first discovered by ifoAppleStore.
Both firms have deep ties to Cupertino, Calif.-based Apple. Bohlin has been the architect of record for every flagship Apple store since the chain's inception, from the famous Fifth Avenue cube to the new Stanford store in Palo Alto with its cantilevered steel roof.
Eckersley, meanwhile, have had an equal hand in crafting Apple's retail empire. They worked side-by-side with Bohlin on the New York stores and others around the globe -- including Shanghai's glass cylinder and London's massive Regent Street store -- providing critical expertise in structural glass engineering.
Notably, Eckersley was also responsible for the innovative use of glass in late Apple CEO Steve Jobs's Philippe Starck-designed superyacht. The ship features structural glass walls up to 40 feet in length, a first in the yachting industry.
Apple has just begun a $60,000 interior demolition on the new store, the permits indicate. The company is thought to be targeting a 2015 opening.
Comments
Certainly a mouthful.
Here's the building in question:
I find that Starck-designed super yacht hideous.
"Apple has just begun a $60,000 interior demolition on the new store, the permits indicate. The company is thought to be targeting a 2015 opening."
Sounds like Apple lucked out and was given basically an empty shell. $60,000 doesn't buy much these days.
More exterior images:
And some interior shots:
Whatever happened to his yacht? Did his family keep it? Use it?
Yep.
On one of the 2nd story window ledges:
I dont really think if Apple will do the same in China - investing this much money and time in China.
Also, I dont think Chinese would be in a position to appreciate all these.
If I am not wrong, Angela Ahrendts is going to build B-Grade Apple Stores in China.
I dont really think if Apple will do the same in China - investing this much money and time in China.
Also, I dont think Chinese would be in a position to appreciate all these.
If I am not wrong, Angela Ahrendts is going to build B-Grade Apple Stores in China.
I believe you're wrong. "B-grade"? The upper and middle-class that has erupted in China wouldn't stand for it. They insist on the best brands now.
I believe you're wrong. "B-grade"? The upper and middle-class that has erupted in China wouldn't stand for it. They insist on the best brands now.
If they really insist on best brands - and they buy good brands like Samsung - Android share would never have shot to what they have now. Apple is just 7% there.
I believe you're wrong. "B-grade"? The upper and middle-class that has erupted in China wouldn't stand for it. They insist on the best brands now.
If they really insist on best brands - and they buy good brands like Samsung - Android share would never have shot to what they have now. Apple is just 7% there.
He's talking about the Chinese "Apple customers".
I applaud Apple for this approach. The "glass" stores are impressive, but the older style of architecture is more elegant.
So, is Apple going to tear down all the brick and erect an entirely glass building in its place? Considering how most Apple stores are, this structure doesn't seem to stand much of a chance of surviving. I suppose it could end up more like the Grand Central Station store but it wouldn't look much like an Apple Store from the outside unless it had some huge Apple logo in front or a huge glass structure on the roof.
Inside. Stark, modern.