For me, the search for Film on Apple TV is so not what Apple standards are about. I personally love Celluloid Film discovery app, it streams non stop trailers via Airplay till I see a movie that I like. Here is a link to it: https://itunes.apple.com/us/app/celluloid/id623558136?mt=8
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Unfortunately it wasn't. That guy is a blow hard and has zero sarcasm radar or sense of humor. He also has no idea where the "Multi quote" button is.
https://itunes.apple.com/us/app/celluloid/id623558136?mt=8