Cowen raises Apple price target to $102, predicts major 'iPhone 6' upgrade cycle

in AAPL Investors edited July 2015
Cowen & Company on Tuesday became the latest Wall Street firm to revise their price target for shares of Apple stock upward, setting a new forecast of $102 ahead of the anticipated blockbuster launch of the company's next-generation iPhone.

Analyst Timothy Arcuri believes Apple's so-called "iPhone 6" is positioned to give an even bigger boost to handset sales than the iPhone 5 did two years ago, representing the last major redesign of the company's flagship device. Acuri noted that while global LTE accessibility was somewhat limited in 2012, Apple won't face that same issue this year.

The analyst also revealed that his checks with Apple's supply chain in Asia suggest that the company will have key components for some 100 million "iPhone 6" units before the end of the year. In his eyes, this suggests huge sales for the holiday quarter and the start of 2015.

He also noted that Apple's price-to-earnings ratio is in line with where the company was at around the time of the iPhone 5 launch. But this time, Acuri believes Apple has more "product mojo," aided by "a deeper, broader, and more loyal user base."

The new $102 price target from Cowen & Company is an increase from the company's previous prediction of $90 --?a number that was already underwater, with shares of AAPL trading above $92 since the company's 7-for-1 split took effect earlier this month.

Acuri believes that split could allow Apple to be included in the Dow Jones Industrial Average, which consists of 30 major American companies, including names like AT&T, General Electric, Intel, IBM, and Microsoft.

Finally, the analyst also believes, like many others on Wall Street, that Apple will debut a wrist-worn so-called "iWatch" this fall. He sees such a product selling between 10 million and 20 million units before the end of the year, with an average selling price between $200 and $250.


  • Reply 1 of 6
    freshmakerfreshmaker Posts: 530member

    Analysts predicting that a lot of people are going to buy the new iPhone?  I'm shocked!  I suppose next they're going to predict that the sun will rise in the East tomorrow.

  • Reply 2 of 6
    constable odoconstable odo Posts: 1,041member
    100 million iPhones is a huge number. That would definitely break all sorts of sales records.
  • Reply 3 of 6
    lkrupplkrupp Posts: 7,454member

    Let’s be honest. If we trash analysts when they predict doom then we shouldn’t pay any attention when they predict unicorns and ponies either. The only thing of interest to me is how they can turn on a dime from negative to positive in their analysis. I mean literally over night.

  • Reply 4 of 6

    whoosh [the sound the stock passing the targets set by the analysts]

  • Reply 5 of 6
    slurpyslurpy Posts: 5,193member

    I think $100 might be my magic # to sell. This stock is way too stressful. 

  • Reply 6 of 6
    512ke512ke Posts: 782member

    He predicts a MAJOR UPGRADE CYCLE yet his target is only 102.


    Forgive the snark but...


    Bwak bwak bwak


    (inserts chicken GIF here)

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