(RED) explains away Bono's 'criticism' of Apple as 'faux outrage,' thanks company for support

Posted:
in General Discussion edited June 2014
After singer Bono supposedly criticized Apple of overt modesty on Monday, the U2 frontman's (RED) AIDS relief foundation issued an explanation of the comments and thanked the Cupertino company for being its biggest supporter.




In a blog post on Wednesday, (RED) clarified that Bono was merely expressing "faux outrage" at Apple for its unwillingness to take credit for millions of dollars' worth of donations made through the (Product)RED program, saying the comments were made in jest.

During an interview at the Cannes Lions festival, Bono called Apple "annoyingly quiet" about its philanthropic efforts, which has so far raised $75 million for the (RED) Global Fund. The singer was on hand to receive the annual Cannes LionHeart Award for his contributions to the fight against AIDS.

"This is modesty run amok," Bono said at the time. "This is the Apple way. They're like a religious cult."

From (RED)'s statement:
Bono has been one of Apple's biggest supporters, pushing back publicly on those who have made negative assumptions about the company's charitable work, simply because they don't shout it from the rooftops. That modesty is their right, and in many ways admirable.
Bono's comments were made in the presence of longtime friend and Apple SVP of Design Jony Ive, who characterized his company's partnership with (RED) as "really, really special to us."

The blog post went on to thank Apple, Steve Jobs, Tim Cook and Ive for "the game-changing impact they have made for (RED) and the fight against this disease."
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Comments

  • Reply 1 of 26
    SpamSandwichSpamSandwich Posts: 30,734member

    Time to fire Bono.

     

  • Reply 2 of 26
    phone-ui-guyphone-ui-guy Posts: 1,018member
    Quote:
    Originally Posted by SpamSandwich View Post

     

    Time to fire Bono.

     


     

    Faux outrage sounds exactly like what I heard. The reports to the contrary were people just trying to make a story where there was none. That and they don't understand British humor in the slightest. They need to watch some more Monty Python. 

  • Reply 3 of 26
    rogifanrogifan Posts: 10,669member
    Of course it was faux outrage. The audience laughed at Bono's comments. So did Jony Ive. People need to not take everything so seriously.
  • Reply 4 of 26
    'tis sad when the tech media is so desperate for outrage, they take to manufacturing it, no?
  • Reply 5 of 26
    Quote:

    Originally Posted by Phone-UI-Guy View Post

     

     

    Faux outrage sounds exactly like what I heard. The reports to the contrary were people just trying to make a story where there was none. That and they don't understand British humor in the slightest. They need to watch some more Monty Python. 


     

    Bono is Irish.

     

    Be careful about calling an Irish person British. It can sometimes backfire spectacularly... sometimes onto your nose :p

  • Reply 6 of 26

    ... And see some headlines that says "Bono says Apple is a Religious Cult"

  • Reply 7 of 26
    SpamSandwichSpamSandwich Posts: 30,734member
    Quote:
    Originally Posted by Phone-UI-Guy View Post

     

     

    Faux outrage sounds exactly like what I heard. The reports to the contrary were people just trying to make a story where there was none. That and they don't understand British humor in the slightest. They need to watch some more Monty Python. 


     

    Tell me who you see in that photo.

  • Reply 8 of 26
    asdasdasdasd Posts: 5,233member
    Tell me who you see in that photo.

    Is it Splash News Abc?
  • Reply 9 of 26
    asdasdasdasd Posts: 5,233member
    Bono is Irish.

    Be careful about calling an Irish person British. It can sometimes backfire spectacularly... sometimes onto your nose :p

    Calling Irish people violent can also backfire.

    And Irish and British humour are similar.
  • Reply 10 of 26
    SpamSandwichSpamSandwich Posts: 30,734member
    Quote:

    Originally Posted by asdasd View Post





    Is it Splash News Abc?

     

  • Reply 11 of 26
    asdasdasdasd Posts: 5,233member
    Is it jean luc Picard?
  • Reply 12 of 26
    This whole story is such crap. It's about as bad as tabloid writing. C'mon, AI.
  • Reply 13 of 26
    bobschlobbobschlob Posts: 1,074member
    Quote:
    Originally Posted by Phone-UI-Guy View Post

     
    Quote:
    Originally Posted by SpamSandwich View Post

     

    Time to fire Bono.


     

    Faux outrage sounds exactly like what I heard. The reports to the contrary were people just trying to make a story where there was none. That and they don't understand British humor in the slightest. They need to watch some more Monty Python. 


     

    Exactly right. He really was totally misunderstood. (though I can see how he was) He left off the "sarc" tag.

  • Reply 14 of 26
    Apple doing Red for the right reasons
  • Reply 15 of 26

    Time to fire Bonobo.

  • Reply 16 of 26
    dacloodacloo Posts: 890member
    Well written press release to put out the fire, you gotta give em that.
  • Reply 17 of 26
    bobschlobbobschlob Posts: 1,074member

    Just watch the video.

    Anybody can't tell he's joking around is an idiot.

     

    Whether or not it's  good  joking around may be another matter.

    (He's actually just being very "Irish".)

  • Reply 18 of 26
    MacProMacPro Posts: 18,005member
    Exactly what a few of us said the other day on AI when the usual suspects were outraged at Bono.
  • Reply 19 of 26
    Definitely a non-issue. However, Bono is an annoying douchebag in any case.
  • Reply 20 of 26
    Did Bono not say he would make poverty history? In that case Bono, stop attacking companies that help your cause!
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