For a very long time they didn't mentioned any competitor by name. I think it was only after the monumental fail of Vista that they decided to go for the jugular.
In the context of that campaign, the Touché advert was in the second batch of ads, just a month after the series debuted, and the Security ad was within the first year.
2) I am not a big fan of the ?Watch either. It's missing some key "killer apps" that I think would be easy for Apple to implement with their current setup, it looks too big in pictures, and the need for daily charging is an issue for me. At this point I do not plan on buying one.
A "killer app" that would get me psyched to buy it on day one would be having the ?Watch alert me with a vibration and/or sound when the BT goes outside a certain range which may mean I'm forgetting my iPhone at home as I'm rushing to work or leaving it at a restaurant, or whatever. I read that NFC on the ?Watch works by having you input a PIN into the device to activate and that it will stay activated until you remove the watch. It knows it's been removed due to the sensors on the back. Because of that I'd also like the option to have my Mac and iPhone auto-lock when I'm x-distance away for added security (and perhaps my Mac unlock when I'm x-distance away unless they add Touch ID, but auto-locking would be a major security win, especially for those that have their iPhones snatched from their hands as their are actively using them).
I remember you touting the alert as a main feature, and I agreed. It struck me as possibly the most compelling reason to have a watch, other than payments. Having the watch alert you if you forget a device would be so cool, and also automatically locking other devices that aren't within range, and vice versa. Apple must have experimented with these, but I guess they weren't happy with them, no doubt due to the usual suspect-power management. I guess getting it accurate could be tricky, too.
I remember you touting the alert as a main feature, and I agreed. It struck me as possibly the most compelling reason to have a watch, other than payments. Having the watch alert you if you forget a device would be so cool, and also automatically locking other devices that aren't within range, and vice versa. Apple must have experimented with these, but I guess they weren't happy with them, no doubt due to the usual suspect-power management. I guess getting it accurate could be tricky, too.
For me that's the killer app and I don't think it's a battery issue because if the BT connection is no longer present, regardless of whether it's periodically checked or constant, it could still be beneficial to the user. On top of that, the iPhone or Mac auto-llocking when the connection is severed or gets too weak would happen on its end. If there is a technical issue I'm missing I'd love to hear it.
Lolliver - I suspect they're not after Apple customers, these are 'reassurance branding' - their agency has probably established that a lot of their customer base are 'anti-Apple' in the same way that Apple customers were once 'anti-PC' and liked to see PC-mocking. It's about making that crowd happy, and maintaining Samsung as the main alternative choice.
Of course, that style of advertising doesn't work for most people.
A basic location from GPS, not A-GPS is considerably more power efficient than cellular.
Why would that be though? A GPS needs to get the signal from 4 satellites, but it can get a lock more quickly if it is aided by cell towers. Now when I turn on my phone it is very quick to get a connection to a cell tower whereas GPS takes much longer (when compared)
Many GPS devices nowadays use their last location as their 'tryout' to lock their location, so if you turn it on as the same spot where you turned it off the last time you used it it'll be quicker to get a lock.
So, in short, I'd say A-GPS takes less power to get a lock than if it didn't have the aid from a cell tower.
Now this may seem wrong when you consider how turn-by-turn directions on your iPhone is a battery hog but that's doing many other powerful things with GPS.
QFT. I'm also surprised at the immense power drain it has; sometimes I use the map while someone else is driving and even a 1 hour use can sip away 30% of my battery due to GPS/Map use. The thing also gets incredibly hot.
Even with chip size and power improvemets for a given performance I don't forsee this being resolved until a new battery tech is developed for mass production.
I agree. But there might be new problems when that happens. I presume they will want to add features quickly, so the moment there is more power they'll add a dedicated GPS chip and other things that now require the iPhone to do instead.
PS: (Assuming you aren't reading this for a couple day) where did you go?
Was just for the Saturday. A friend of mine just bought a sailing boat, so we tested it on the North sea. Pretty cool, had to work though, with the wind at 13 knots (? 4Bft). Gotta love sailing!
As a refresher; there was a great 6-page thread 3 years ago on the topic of GPS, trilateration and triangulation.
I remember you touting the alert as a main feature, and I agreed. It struck me as possibly the most compelling reason to have a watch, other than payments. Having the watch alert you if you forget a device would be so cool, and also automatically locking other devices that aren't within range, and vice versa. Apple must have experimented with these, but I guess they weren't happy with them, no doubt due to the usual suspect-power management. I guess getting it accurate could be tricky, too.
For me that's the killer app and I don't think it's a battery issue because if the BT connection is no longer present, regardless of whether it's periodically checked or constant, it could still be beneficial to the user. On top of that, the iPhone or Mac auto-llocking when the connection is severed or gets too weak would happen on its end. If there is a technical issue I'm missing I'd love to hear it.
Maybe flakiness? Bluetooth can drop out from time to time. It is a conundrum, though.
And with payments on the iPhone 6, the Watch becomes a nice to have, rather than a must. I thought they might have made the Watch an essential layer of security for Apple Pay, but I guess they thought it wasn't necessary.
Edit: having engaged the grey cells for a few more seconds, it makes me think that Apple Watch and Apple Pay are two sides of a story.
People love Apple and want Apple to bring out a new piece of hardware. Apple must have felt huge pressure to do so. Hence, the Watch. But payments aren't the compelling reason for it. Apple Pay is a killer product in itself, which is why this, for me, is the big deal of this year's keynote. But it diminishes the Watch, especially in introducing it at the same time. It also shows a lack of confidence in the Watch's success.
I knew it. I knew that some mental defective would try to pitch small against big again.
But... big is unusable, right? Seems to be playing right into your court.
Although, apart from the word "Compact" in the name, it's not really playing the small game all that much, it's putting forward other compelling features. And it's not that small.
Comments
For a very long time they didn't mentioned any competitor by name. I think it was only after the monumental fail of Vista that they decided to go for the jugular.
http://en.m.wikipedia.org/wiki/Get_a_Mac
I don't really see that the idea of rubbing salt in the wound of Vista's "monumental fail" really ads to the claim that Apple are classy in their ads.
Samsung's only recourse is to make an even bigger phone, and that would be ridiculous.
Something says that won't stop them. What they up to now? 6 inches? 6.1 inches? 7 inches?
They're really out of ideas. And that's scary. That's a new "crisis of design."
Does anyone else remember SCTV's "Amazing New Portable MiniCam" for studio TV broadcasting?
Similar theory at work...
2) I am not a big fan of the ?Watch either. It's missing some key "killer apps" that I think would be easy for Apple to implement with their current setup, it looks too big in pictures, and the need for daily charging is an issue for me. At this point I do not plan on buying one.
A "killer app" that would get me psyched to buy it on day one would be having the ?Watch alert me with a vibration and/or sound when the BT goes outside a certain range which may mean I'm forgetting my iPhone at home as I'm rushing to work or leaving it at a restaurant, or whatever. I read that NFC on the ?Watch works by having you input a PIN into the device to activate and that it will stay activated until you remove the watch. It knows it's been removed due to the sensors on the back. Because of that I'd also like the option to have my Mac and iPhone auto-lock when I'm x-distance away for added security (and perhaps my Mac unlock when I'm x-distance away unless they add Touch ID, but auto-locking would be a major security win, especially for those that have their iPhones snatched from their hands as their are actively using them).
I remember you touting the alert as a main feature, and I agreed. It struck me as possibly the most compelling reason to have a watch, other than payments. Having the watch alert you if you forget a device would be so cool, and also automatically locking other devices that aren't within range, and vice versa. Apple must have experimented with these, but I guess they weren't happy with them, no doubt due to the usual suspect-power management. I guess getting it accurate could be tricky, too.
For me that's the killer app and I don't think it's a battery issue because if the BT connection is no longer present, regardless of whether it's periodically checked or constant, it could still be beneficial to the user. On top of that, the iPhone or Mac auto-llocking when the connection is severed or gets too weak would happen on its end. If there is a technical issue I'm missing I'd love to hear it.
Of course, that style of advertising doesn't work for most people.
Why would that be though? A GPS needs to get the signal from 4 satellites, but it can get a lock more quickly if it is aided by cell towers. Now when I turn on my phone it is very quick to get a connection to a cell tower whereas GPS takes much longer (when compared)
Many GPS devices nowadays use their last location as their 'tryout' to lock their location, so if you turn it on as the same spot where you turned it off the last time you used it it'll be quicker to get a lock.
So, in short, I'd say A-GPS takes less power to get a lock than if it didn't have the aid from a cell tower.
QFT. I'm also surprised at the immense power drain it has; sometimes I use the map while someone else is driving and even a 1 hour use can sip away 30% of my battery due to GPS/Map use. The thing also gets incredibly hot.
I agree. But there might be new problems when that happens. I presume they will want to add features quickly, so the moment there is more power they'll add a dedicated GPS chip and other things that now require the iPhone to do instead.
Was just for the Saturday. A friend of mine just bought a sailing boat, so we tested it on the North sea. Pretty cool, had to work though, with the wind at 13 knots (? 4Bft). Gotta love sailing!
As a refresher; there was a great 6-page thread 3 years ago on the topic of GPS, trilateration and triangulation.
Have a great Sunday!
Maybe flakiness? Bluetooth can drop out from time to time. It is a conundrum, though.
And with payments on the iPhone 6, the Watch becomes a nice to have, rather than a must. I thought they might have made the Watch an essential layer of security for Apple Pay, but I guess they thought it wasn't necessary.
Edit: having engaged the grey cells for a few more seconds, it makes me think that Apple Watch and Apple Pay are two sides of a story.
People love Apple and want Apple to bring out a new piece of hardware. Apple must have felt huge pressure to do so. Hence, the Watch. But payments aren't the compelling reason for it. Apple Pay is a killer product in itself, which is why this, for me, is the big deal of this year's keynote. But it diminishes the Watch, especially in introducing it at the same time. It also shows a lack of confidence in the Watch's success.
[IMG ALT=""]http://forums.appleinsider.com/content/type/61/id/49057/width/350/height/700[/IMG]
My response? "@sonyxperia Strange that Sony feels [I]this[/I] small. Then again, it's 4.6".
"
I knew it. I knew that some mental defective would try to pitch small against big again.
Apple should sue for both the design and the wallpaper.
Sorry about that. Oh, you meant Sony, silly me.
Yeah, pathetic to try to get a free ride on the iPhone6 mania. Then again, what wil Sony gain from this tactic? (no need to respond here...)
I knew it. I knew that some mental defective would try to pitch small against big again.
But... big is unusable, right? Seems to be playing right into your court.
Although, apart from the word "Compact" in the name, it's not really playing the small game all that much, it's putting forward other compelling features. And it's not that small.