It is a very clever implementation. Well played Mr. ?Pay, well played indeed. It appears that you know your judo very well. One really cool thing about it is that the card names (except when using the default thing) show up on the screen, so the banks get that branding presence that they love.
I'm curious about the digital card branding for ?Pay. It's definitely a convenient way make it easy to tell which one is your car while giving the bank their branding, but I wonder if you can change it on your own.
For instance you have two cards that are very similar looking and you don't want to have to memorize the last four digits shown.
I also wonder how it's set up. Does this card image identifier come from the bank, Apple servers, built into every iPhone 6/6+ (which would be a lot of graphical images), or some other way?
News reports about the break ins at Home Depot and Target never seem to mention that their point of sale systems were running Windows XP and were compromised by well known exploits for XP. I also see talking heads lumping together these credit card breaches with social engineering breaches that accessed nude photos at Apple. It seems to me that no matter what Apple does with NFC and credit cards, they will continue to get lumped in by ignorant media commentators with whoever else is doing it wrong.
I also wonder if there isn't a big opportunity for someone using Apple hardware and software to provide a point of sale system to big retailers that doesn't suck? Maybe using NFC built into upcoming Apple devices.
News reports about the break ins at Home Depot and Target never seem to mention that their point of sale systems were running Windows XP and were compromised by well known exploits for XP. I also see talking heads lumping together these credit card breaches with social engineering breaches that accessed nude photos at Apple. It seems to me that no matter what Apple does with NFC and credit cards, they will continue to get lumped in by ignorant media commentators with whoever else is doing it wrong.
I also wonder if there isn't a big opportunity for someone using Apple hardware and software to provide a point of sale system to big retailers that doesn't suck? Maybe using NFC built into upcoming Apple devices.
It's also notable that the Home Depot hack is being called larger than the Target hack, which was huge.
We are quickly being forced into a cashless economy...which makes me wonder who is really behind these hacks. Our own government has wanted all of our transactions to be traceable for decades.
I still prefer cash. For everything else, it will be Apple Pay.
Comments
I'm curious about the digital card branding for ?Pay. It's definitely a convenient way make it easy to tell which one is your car while giving the bank their branding, but I wonder if you can change it on your own.
For instance you have two cards that are very similar looking and you don't want to have to memorize the last four digits shown.
I also wonder how it's set up. Does this card image identifier come from the bank, Apple servers, built into every iPhone 6/6+ (which would be a lot of graphical images), or some other way?
News reports about the break ins at Home Depot and Target never seem to mention that their point of sale systems were running Windows XP and were compromised by well known exploits for XP. I also see talking heads lumping together these credit card breaches with social engineering breaches that accessed nude photos at Apple. It seems to me that no matter what Apple does with NFC and credit cards, they will continue to get lumped in by ignorant media commentators with whoever else is doing it wrong.
I also wonder if there isn't a big opportunity for someone using Apple hardware and software to provide a point of sale system to big retailers that doesn't suck? Maybe using NFC built into upcoming Apple devices.
It's also notable that the Home Depot hack is being called larger than the Target hack, which was huge.
We are quickly being forced into a cashless economy...which makes me wonder who is really behind these hacks. Our own government has wanted all of our transactions to be traceable for decades.
I still prefer cash. For everything else, it will be Apple Pay.