The End of the Macintosh Line of Computers

Posted:
in Future Apple Hardware edited January 2014
Hello All,



I am not here to pick fights or say is Apple is dying. Just some ideas to throw around.



What will it take for Apple to discontinue the Macintosh line of computers? Will a revolutionary break through in processors (e.g., the quantum/atomic/whatever they are called processors that are suppose to be coming) do it?



What about to draw in Windows users? If Apple would drop the Mac line would all of the misconceptions generated throughout the years be erased?



Would a product line change appear to be a trick for most (especially Wintel fokes) and create confusion to actual Apple customers?



Is Apple never going to get rid of the Macintosh line because it would have the same consequences as Pepsi changing its name to "Super Cola" just because they have a great new formulation?



What are your thoughts??
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Comments

  • Reply 1 of 41
    frawgzfrawgz Posts: 547member
    It's an interesting thought.. Guy Kawasaki himself called on Apple to move on to the next big thing. However, the industry today is not the same as the industry back in the mid-70's to mid-80's, when the foundation for personal computers was still being laid.



    Now that half the country owns a computer at home and Mac/PC are household words, would there be a benefit to moving "beyond" the Macintosh? I can see two ways this would happen: 1) Apple actually moves beyond the personal computer, and 2) Apple transcends the Macintosh name as more of a marketing push than anything else.



    I don't think the second would happen, because the Mac's brand is as strong as the Apple brand, if not more so. To ditch the name would warrant something big. No, not iMac big. Something so different it could hardly be put in the same category as personal computers of today.
  • Reply 2 of 41
    [quote]Originally posted by frawgz:

    <strong>





    I don't think the second would happen, because the Mac's brand is as strong as the Apple brand, if not more so. </strong><hr></blockquote>



    Not to mention the fact that Macintoshes run the Macintosh OS.
  • Reply 3 of 41
    sizzle chestsizzle chest Posts: 1,133member
    "Apple" and "Macintosh" are incredibly valuable brands, recognized and respected even by people who don't use the platform. If you're going to move away from a valuable brand, you'd better have a really strong reason.



    A revolutionary leap in technology, maybe that would be a reason to change. But if the leap were that great, the name probably wouldn't be the element that determined its success or failure. You could probably still call a hyper-fast quantum computer a "Macintosh" and run a successor version of OSX on it, and get a lot of people interested, assuming that the Wintel world hadn't already become more quantum than quantum!
  • Reply 4 of 41
    [quote]Originally posted by Dave K.:

    Hello All,

    Hi Dave!



    I am not here to pick fights or say is Apple is dying. Just some ideas to throw around.

    That's good. Just don't throw around any ideas about Apple dying or about starting fights. Oh, and don't throw around dead cats either, that really cheezes some folks off, Especially it is their formerly not-dead cat.



    What will it take for Apple to discontinue the Macintosh line of computers? Will a revolutionary break through in processors (e.g., the quantum/atomic/whatever they are called processors that are suppose to be coming) do it?

    I would guess either a catastrophic asteroid hit that reduces the few surviving members of the human race to using Computing equipment for firewood (it's a dog to light a TiBook, but once she's going watch out) or Apple dying (but we aren't throwing around any thoughts about that).

    If the Macintosh name goes away (apart from the above chilling thoughts we are not throwing around) I would guess it would be not because of a change in the guts of the machine but in a true revolution in how we interact with the computer.



    What about to draw in Windows users? If Apple would drop the Mac line would all of the misconceptions generated throughout the years be erased?

    Yes I think if they called their next line the Apple IV everyone would look at it in a whole new way and would have no associations. But of course some people might still recognize the name and all of their horrible repressed memories from having to play SuperPhonics on a MacPlus for 9 months straight might come flooding back. SO it would be best for Apple to rename itself in the contemporary fashion, perhaps something like Nextian or Dagesh, and then no one will be ble to tell them from some outfit in the back of Computer Shopper or that evil company in the latest Michael Crichton book.



    Would a product line change appear to be a trick for most (especially Wintel fokes) and create confusion to actual Apple customers?

    Only for folks with toenails.



    Is Apple never going to get rid of the Macintosh line because it would have the same consequences as Pepsi changing its name to "Super Cola" just because they have a great new formulation?



    They'll try it only if they can lure Britney Spears away from Pepsi (which will of course ruin Pepsi's rebranding plans but we all know how Steve feels about Sculley, who used to work for Pepsi, so we really can't rule out that they might do such a thing out of sheer spite.



    What are your thoughts??

    You'd like to know that wouldn't you?

    <hr></blockquote>
  • Reply 5 of 41
    tjmtjm Posts: 367member
    The jump from Apple II to Macintosh was a huge paradigm shift in personal computing. The Mac was an entirely new concept in how a computer ought to work. Apple would need a new product which was that different from the current Macintosh to really justify a new brand. Maybe they have something up their sleeves of that magnitude, who knows? [certainly not the rumor sites! <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> ]



    If they were going to retire the Macintosh name, the jump to OS X would have been a good time to do it. The fact that they chose to call it "Mac" OS X says that Apple feels the Macintosh brand has a lot of power in the marketplace yet. If they were to simply change the name without changing the product, though, I think it would have a huge negative impact on Apple. Their motivation would be immediately suspect, and the new brand name would have no legitimacy whatever. They've got a great brand going with Macintosh - why mess with it? Yes, there's some negatives with it, but every brand that's been around for any length of time will gather those.



    So my vote is for Apple to come up with a new brand by developing some übercomputer that is so far beyond current hardware as to leave the current Macs looking like Apple IIs, and leave the Macintosh brand alone. Now I'll just wave my magic wand and *presto* ... umm, my hard drive just turned into a gerbil. :eek: Hmmm - I guess I'll leave the magic up to Steve Jobs & Co.
  • Reply 6 of 41
    kidredkidred Posts: 2,402member
    Sorry, too many Mac t-shirts to change the name.
  • Reply 7 of 41
    anandanand Posts: 285member
    If Apple dumped their own OS and became a Windows computer maker but still included their iApps and maybe a Aqua themed version of a MS OS would you buy it? The computers would still be cool looking as well - just the OS would change. To me, if Apple does not increase market share to 5-10% than this is its future. But would WE buy it?
  • Reply 8 of 41
    discocowdiscocow Posts: 603member
    no...
  • Reply 9 of 41
    kecksykecksy Posts: 1,002member
    [quote]Originally posted by DiscoCow:

    <strong>no...</strong><hr></blockquote>



    nt
  • Reply 10 of 41
    zazzaz Posts: 177member
    Mac and Macintosh are valuable brand items, yes.



    However, a shift in the nomenclature for its Pro Line may not be a bad idea. I don't have the market research on hand to say it would be a catastrophic move.



    Apple is actually a more recognized name than Mac.



    I would not mind seeing the desktop units re-dubbed.



    I have no idea what they would be called.... but with it and proper advertising could make it sound like the next best thing.



    If they are trying to penetrate a MS market and lose Mac preconceptions in the process it should not be disregarded out of hand.
  • Reply 11 of 41
    Listen here. there will always be an alternative to the PC. Always. it is true that most of the market is owned by PC's. but really if u ask a big PC user. just ask him ... have u seen a mac lately? have u tried one? people think its just too cute to be comparable with the PC. but let me tell u the mac is far better than the PC in many ways. one of them is that it just works. so when u bump into one of those Mac haters. just tell them that there will always be an alternative that might be better. just because most people go one way.. doesnt mean u have to. "Think Different"
  • Reply 12 of 41
    Oh and one more thing Apple is always gonna be far different than the PC.. thats just apple and thats why i love em.
  • Reply 13 of 41
    neutrino23neutrino23 Posts: 1,531member
    Actually, Apple currently doesn't sell a Macintosh. I just searched the hardware page. The only reference to Macintosh I found was this.

    [quote]

    Server G4. Using the PowerPC G4, Macintosh Server G4 delivers industrial-strength performance for the Internet.

    <hr></blockquote>
  • Reply 14 of 41
    Well, this comes from observations working at a retail store.



    First, I must disagree with the opinion that "Apple" is still the more recognized name than "Mac." I still get customers who think the company name is "Mac," i.e., "does Mac make a...." A year ago, it was even worse. But now, everything seems to revolve around the name "iMac." People asking about the "iMacBook," or the "iMacPod." But the thing is, a simple correction is all it takes. I'm very anal with names, and I hardly use codewords ("TiBook," "Wallstreet") unless the person uses them first. Long story short, I think the Mac has done more for Apple than Apple has done for the Mac. Does that make sense?



    It's used so widely I dare to put it up with the most recognized brand names in the business: Coca-Cola, Sony, McDonalds, Disney, etc. They wouldn't think of changing their names - too much rides on recognition. It comes way before product evaluation. Think about yourself; how many times have you not considered a (any) product because you had never heard of the name before? It would be the same if Apple announced a Vesuvius computer: "a what? I've never heard of that." And I don't think the name "Apple" would carry the torch for long enough for Vesuvius to gain the recognition the Mac had.



    My $0.02, IMHO, YMMV, etc.



    /johnny_dangerously
  • Reply 15 of 41
    Advertising Mistake. Putting the name Mac on too many adds. Apple has never done an add in which the name "apple" stands out soo much your eyes hurt.
  • Reply 16 of 41
    thentrothentro Posts: 231member
    If apple goes bankrupt tomorrow the brand names "apple" and "macintosh" alone would still be worth millions to a buyer. They have invested too much to change it. The change from the Apple II to Macintosh had less 'recognition capitol' invested.
  • Reply 17 of 41
    Apple will never go bankrupt.. they are the alternative. u have a choice
  • Reply 18 of 41
    falkolfalkol Posts: 59member
    I think I prefer No. 19:



    "Say hello to Apple Empire"
  • Reply 19 of 41
    psanpsan Posts: 2member
    Haven't you heard? The Macintosh name will be phased out very soon, Steve is going to rename all the products. Next month, he'll be introducing the NeXTStation G5 and NeXTStep 10.2
  • Reply 20 of 41
    existenzexistenz Posts: 57member
    [quote]Originally posted by anand:

    <strong>If Apple dumped their own OS and became a Windows computer maker but still included their iApps and maybe a Aqua themed version of a MS OS would you buy it? The computers would still be cool looking as well - just the OS would change. To me, if Apple does not increase market share to 5-10% than this is its future. But would WE buy it?</strong><hr></blockquote>



    Ugh, that's like having egg and bacon without the spam.
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