It's a big company.. Big business in play. Big money. It was a good show. Trailing off a bit, but I missed Craig on the show floor I know he's not in the mobile business, but if Craig had entered the stage instead of U2 in the end, it'd have been a perfect show :-D
In Apple's defense, trade show AV staff are incredibly incompetent but they are union so what are you gonna' do? We recently put on a seminar at a trade show and the audio guy lost track of the wireless lapel microphones and broadcast an off stage remark asking to be excused to go to the restroom and then everyone could hear him urinating and flushing in Dolby 5.1 over the sound system.
Comments
... and it could have been so much worse ...
And Samsung spent $14 Billion last year on marketing.
Someone care to do a cost analysis of what that got them vs what $1 Million got Apple?
source
http://bgr.com/2013/11/28/samsung-2013-marketing-budget/