September Apple Watch, iPhone 6 event cost Apple more than $1M - report



  • Reply 21 of 24
    palegolaspalegolas Posts: 1,361member
    It's a big company.. Big business in play. Big money. It was a good show. Trailing off a bit, but I missed Craig on the show floor :) I know he's not in the mobile business, but if Craig had entered the stage instead of U2 in the end, it'd have been a perfect show :-D
  • Reply 22 of 24
    MacProMacPro Posts: 19,649member
    ibeam wrote: »
    In Apple's defense, trade show AV staff are incredibly incompetent but they are union so what are you gonna' do? We recently put on a seminar at a trade show and the audio guy lost track of the wireless lapel microphones and broadcast an off stage remark asking to be excused to go to the restroom and then everyone could hear him urinating and flushing in Dolby 5.1 over the sound system.

    ... and it could have been so much worse ...
  • Reply 23 of 24
    icoco3icoco3 Posts: 1,474member

    And Samsung spent $14 Billion last year on marketing.


    Someone care to do a cost analysis of what that got them vs what $1 Million got Apple?





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