My guess is it will also include hardware and take what Neil Young was trying to do with Pono - have music in your home which matches the audio quality in the recording studio. Maybe the ability to listen to any song you want in the best quality possible and all the joy of thumbing through a vinyl album with photos, etc...
bigbillygoatgruff wrote: »
<div class="quote-container" data-huddler-embed="/t/183172/musician-trent-reznor-working-on-secret-music-delivery-project-at-apple#post_2632419" data-huddler-embed-placeholder="false"><span>Quote:</span><div class="quote-block">Originally Posted by <strong>pfisher</strong> <a href="/t/183172/musician-trent-reznor-working-on-secret-music-delivery-project-at-apple#post_2632419"><img src="/img/forum/go_quote.gif" class="inlineimg" alt="View Post"/></a><br/><br/><p>Glad to hear it is "secretive". If it was "secret", we wouldn't have heard about it.</p>
<p>Apple is better at keeping quiet.</p>
<p>It seems since Apple has brought in outside people, they can't double down on secrecy and get people to keep quiet.</p>
</div></div><p> </p>To be fair, this is one guy with diarrhea of the mouth. When the last minute U2 rumor broke, the band did have the good sense to deny that they were working on anything with Apple.
I mean a subscription service, in which for a set fee per month/year, you can stream as much music as you like, and also purchase a set number of tracks per month for either a reduced fee or for free, which you keep even if you finish the subscription. If this also applied to all media, I would regard it as pretty comprehensive.
The UK doesn't have iTunes Radio, so I can't comment on that service.
fotoformat wrote: »
I'm guessing it's an app for the iPhone that can use the camera to scan old 45s, 78s and LPs and, in an instant, record the tracks! :)
robm wrote: »
okay - and Jimmy and Dre are busy - doing what ?
ohh, that's right. Theyve got a heap of cash to spend .... /s
or most other streaming apps...
Don't worry, they are working close with Jony and co for hardware and sound innovation. Prepare youself for a very welcome surprise, as I am sure they are taking the anti-google approach at what not to do, and working on great product(s), plus incorporating better sonics and software integration to macs and iPads. I have a hunch the larger iPad might do something really great in terms of incorporating sound in a creative way whilst keeping the device slim, light and sized well. Tim Cook made an excellent strategic move with these two guys and the money was very well spent indeed, both for the ip, the hardware know how, and the creativity he brought in. They will invigorate apple on that front. I also have hunch the iPod is getting a great makeover... Very interesting stuff indeed. The time is ripe to again differentiate it and carve a market for it as musical device, dual mics, great sound out of the box. Let's see.
Glad to hear it is "secretive". If it was "secret", we wouldn't have heard about it.
Apple is better at keeping quiet.
It seems since Apple has brought in outside people, they can't double down on secrecy and get people to keep quiet.
There was literally zero details of the potential service in what he said. All it does is create hype. That's not always a bad thing. I doubt any NDAs were broken. Apple has remained strong at keeping secrets about the things that actually matter, ie. software features. We hadn't heard a blip of 95% of what they showed @ WWDC.
Yeah, you should tell them to send you hourly updates on exactly what they're doing. Cause obviously if you don't know what they're doing, that means they're not doing anything. I guess Apple also does nothing the entire year, outside of their keynotes, either.