Musician Trent Reznor working on secret music delivery project at Apple

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Comments

  • Reply 21 of 29

    My guess is it will also include hardware and take what Neil Young was trying to do with Pono - have music in your home which matches the audio quality in the recording studio.  Maybe the ability to listen to any song you want in the best quality possible and all the joy of thumbing through a vinyl album with photos, etc...

  • Reply 22 of 29
    dysamoriadysamoria Posts: 3,430member
    <div class="quote-container" data-huddler-embed="/t/183172/musician-trent-reznor-working-on-secret-music-delivery-project-at-apple#post_2632419" data-huddler-embed-placeholder="false"><span>Quote:</span><div class="quote-block">Originally Posted by <strong>pfisher</strong> <a href="/t/183172/musician-trent-reznor-working-on-secret-music-delivery-project-at-apple#post_2632419"><img src="/img/forum/go_quote.gif" class="inlineimg" alt="View Post"/></a><br/><br/><p>Glad to hear it is "secretive". If it was "secret", we wouldn't have heard about it.</p>
    <p>Apple is better at keeping quiet.</p>
    <p>It seems since Apple has brought in outside people, they can't double down on secrecy and get people to keep quiet.</p>
    <p>Meh.</p>
    </div></div><p> </p>To be fair, this is one guy with diarrhea of the mouth. When the last minute U2 rumor broke, the band did have the good sense to deny that they were working on anything with Apple.

    You mean the band lied. I don't find that charming or friendly. Screw business if it means outright lying. Reznor doesn't tend to lie, or even talk too much. If you've been following his work over the decades, you'd know he isn't one to have "diarrhea of the mouth". He didn't even give any actual info here. The only time I can think of that he talked before something was ready was with the Year Zero tv series that was planned with HBO. he admitted he was too excited to keep quiet and was too eager to share. This case of working with Apple is pretty much what you can figure out already on your own by knowing his relationship with Beats and his title with them before being swallowed by Apple.
  • Reply 23 of 29
    Quote:

    Originally Posted by Xian Zhu Xuande View Post

     
    Quote:

    Originally Posted by Benjamin Frost View Post



    The only way I would be interested in music streaming is if I had the option of purchasing tracks to keep, regardless of wether I subscribe or not. I would also like to see Apple apply the same model to films, tv programmes, books, audiobooks and podcasts.



    I'm sure Apple could make it work. 




    Curious what you mean here. What would be different about purchasing tracks you want to keep in unison with a streaming service? Whether from iTunes in unison with another Apple Streaming service, or from any other digital music retailer? Or are you instead talking about something more integrated, like the option to purchase a track you listen to through iTunes Radio (or competing services like Pandora) now?

     

     

    I mean a subscription service, in which for a set fee per month/year, you can stream as much music as you like, and also purchase a set number of tracks per month for either a reduced fee or for free, which you keep even if you finish the subscription. If this also applied to all media, I would regard it as pretty comprehensive. 

     

    The UK doesn't have iTunes Radio, so I can't comment on that service.

  • Reply 24 of 29
    adybadyb Posts: 205member
    fotoformat wrote: »
    I'm guessing it's an app for the iPhone that can use the camera to scan old 45s, 78s and LPs and, in an instant, record the tracks!  :)

    Now that would be nice!!
  • Reply 25 of 29
    calicali Posts: 3,494member
    robm wrote: »
    okay - and Jimmy and Dre are busy - doing what ?
    ohh, that's right. Theyve got a heap of cash to spend .... /s

    Jimmy and Dre have some of the best ideas in the music biz. I'm sure they're working hard at their new employer.

    We need to make buying music feel special again. With YouTube, streaming and pirated music, the art form feels disposable. It's not like taking a CD home with you.
    iTunes isn't helping this by basically offering the same thing you can get on YouTube, by streaming and pirating.
    iTunes LP was the biggest disappointment. I wanna be able to scroll through my (paid)album collection's pages on my iPhone/iPod and beautiful iPad.
    There should be discounts for concert tickets if you own the artists latest album. Pay with ?Pay and the discount is applied.
    There's so much untapped potential.
  • Reply 26 of 29
    chris_cachris_ca Posts: 2,543member
    Quote:

    Originally Posted by TheWhiteFalcon View Post

    You mean like...iTunes Radio?

    or Pandora...

    or iHeartRadio...

    or most other streaming apps...

  • Reply 27 of 29
    shsfshsf Posts: 302member
    Quote:
    Originally Posted by RobM View Post



    okay - and Jimmy and Dre are busy - doing what ?

    ohh, that's right. Theyve got a heap of cash to spend .... /s



    Don't worry, they are working close with Jony and co for hardware and sound innovation. Prepare youself for a very welcome surprise, as I am sure they are taking the anti-google approach at what not to do, and working on great product(s), plus incorporating better sonics and software integration to macs and iPads. I have a hunch the larger iPad might do something really great in terms of incorporating sound in a creative way whilst keeping the device slim, light and sized well. Tim Cook made an excellent strategic move with these two guys and the money was very well spent indeed, both for the ip, the hardware know how, and the creativity he brought in. They will invigorate apple on that front. I also have hunch the iPod is getting a great makeover... Very interesting stuff indeed. The time is ripe to again differentiate it and carve a market for it as musical device, dual mics, great sound out of the box. Let's see. 

  • Reply 28 of 29
    slurpyslurpy Posts: 5,381member
    Quote:
    Originally Posted by pfisher View Post

     

    Glad to hear it is "secretive". If it was "secret", we wouldn't have heard about it.

     

    Apple is better at keeping quiet.

     

    It seems since Apple has brought in outside people, they can't double down on secrecy and get people to keep quiet.

     

    Meh.


     

    There was literally zero details of the potential service in what he said. All it does is create hype. That's not always a bad thing. I doubt any NDAs were broken. Apple has remained strong at keeping secrets about the things that actually matter, ie. software features. We hadn't heard a blip of 95% of what they showed @ WWDC. 

  • Reply 29 of 29
    slurpyslurpy Posts: 5,381member
    Quote:

    Originally Posted by RobM View Post



    okay - and Jimmy and Dre are busy - doing what ?

    ohh, that's right. Theyve got a heap of cash to spend .... /s

     

    Yeah, you should tell them to send you hourly updates on exactly what they're doing. Cause obviously if you don't know what they're doing, that means they're not doing anything. I guess Apple also does nothing the entire year, outside of their keynotes, either. 

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