Apple's iPad continues to dominate NA usage with nearly 80% share, up from July
Fresh data from ad network Chitika shows Apple's iPad accounted for 79.9 percent of North American Web traffic for the month of September, up 1.9 points from measurements taken in July.
According to a fourth quarter update from Chitika's research arm Chitika Insights, the iPad's 79.9 percent marketshare is down from 81 percent year-over-year, but still sits far ahead of the closest competition, which happens to be Amazon's Kindle Fire series at 6.7 percent. Traffic generated by Amazon's tablets held steady year-over-year.
While Apple reported a worldwide sales decline for iPad during its fiscal fourth quarter ending in September, Chitika believes crucial domestic sales may be bucking the trend. Apple's 1.9 percent increase in usage from July represents the biggest gain for any tablet maker, possibly stemming from price cuts just before the iPad Air 2 and iPad mini 3 debuted in October.
Year-over-year, the biggest gains came from Apple rival Samsung, which grew its usage share from 5.1 percent in 2013 to 6 percent in September. Likely spurring sales was the Korean company's more diverse product offering, jumping from three tablets debuts in all of 2013 to six new models in the first seven months of 2014.
Microsoft also saw a small bump of 0.6 percent from last year with continued Surface 2 sales, ending the month with 1.6 percent of the market. It should be noted that Chitika does not include Surface Pro models in its rankings as they fall closer to laptops than tablets.
Apple has the upper hand going into the holiday shopping season, especially with a recently refreshed lineup, but Amazon, Google and Sony are also fielding new equipment ahead of December. A more stable look at the market should be available once volatility surrounding the holidays dies down in January.
According to a fourth quarter update from Chitika's research arm Chitika Insights, the iPad's 79.9 percent marketshare is down from 81 percent year-over-year, but still sits far ahead of the closest competition, which happens to be Amazon's Kindle Fire series at 6.7 percent. Traffic generated by Amazon's tablets held steady year-over-year.
While Apple reported a worldwide sales decline for iPad during its fiscal fourth quarter ending in September, Chitika believes crucial domestic sales may be bucking the trend. Apple's 1.9 percent increase in usage from July represents the biggest gain for any tablet maker, possibly stemming from price cuts just before the iPad Air 2 and iPad mini 3 debuted in October.
Year-over-year, the biggest gains came from Apple rival Samsung, which grew its usage share from 5.1 percent in 2013 to 6 percent in September. Likely spurring sales was the Korean company's more diverse product offering, jumping from three tablets debuts in all of 2013 to six new models in the first seven months of 2014.
Microsoft also saw a small bump of 0.6 percent from last year with continued Surface 2 sales, ending the month with 1.6 percent of the market. It should be noted that Chitika does not include Surface Pro models in its rankings as they fall closer to laptops than tablets.
Apple has the upper hand going into the holiday shopping season, especially with a recently refreshed lineup, but Amazon, Google and Sony are also fielding new equipment ahead of December. A more stable look at the market should be available once volatility surrounding the holidays dies down in January.
Comments
Really? 80% of ALL Web traffic?
This article should make it clearer that the 80% figure is for tablet internet use, not just internet use in general.
Pretty sure everyone knew they were just talking about tablets...context clues, you know.
"Fresh data from ad network Chitika shows Apple's iPad accounted for 79.9 percent of North American Web traffic for the month of September"
Really? 80% of ALL Web traffic?
This article should make it clearer that the 80% figure is for tablet internet use, not just internet use in general.
Read for context, sonny boy.
Moreover, the data graphic clearly shows "North American Tablet Usage Rates." (emphasis mine).
Read for context, sonny boy.
Moreover, the data graphic clearly shows "North American Tablet Usage Rates." (emphasis mine).
You can't expect a superficial troll to actually read the article can you?
But...but...but, iPad sales are dropping at a record pace. How is this possible? ¡
These real world FACTS simply indicate exactly what we have known for years that most Android tablets are simply gathering dust in drawers or landfills and also indicate that the " android tablet sales" figures are a fiction
You can't expect a superficial troll to actually read the article can you?
I can't expect anything on the Internet anymore.
Real journalism died in the mid-Nineties and thoughtful reader commentary started fading prior to the millennium (c.f., Slashdot circa 1999). The signal-to-noise ratio drops every day.
Now we mostly have near-illiterates like vaultboy and his ilk.
Pity.
Here we are, four years after the iPad's debut, three years after Jobs's death. Thermonuclear may not have a strict definition, but Jobs would have been happy to see that statistic, I feel.
I'm pleased that his last major product has been such a triumph. I hope that it reaches new highs under Cook's guidance. It certainly deserves to; the iPad Air 2 is incredible.
NEWSFLASH TO IPAD 2 OWNERS:
You need an iPad Air 2. It feels like a new world.
But...but...but, iPad sales are dropping at a record pace. How is this possible? ¡
You know what? Let the trolls live in their made-up fantasy world... and have a good chuckle at their expense. We shouldn’t care what they think or say anymore.
I know someone who has 3 android tablets. 2 are broken and the other one is in a drawer. That accounts to 3 sales and 3 "people" using them. Even though no one is.
iPads on the other hand last longer and people don't replace them as often. So that means less sales and "less" people using them.
That's why I like usage data as it brings more clarity but believe android wont quote these numbers.
The problem with ignoring trolls is that they are often paid shills.
Microsoft's marketing machine is in high gear with the release of Microsoft Surface Pro 3.
That is the comment of the day.
From Internet usage, to VPN-ing into work, to all-in-one music folio in the evenings... my new constant companion is an amazing piece of tech.
Sorry to drift off topic for a bit there.
Bingo. Samsung et al: "X Million units shipped" ... everyone who doesn't have a vested interest in Android companies: "landfilled and written off maybe"
The same can be said of Smartphones. Carrier locks kinda ensures that more devices are needlessly bought rather than simply carrier switched, and carriers with legacy networks (eg Verizon) are still need the backwards compatibility for those who have pre-LTE equipment.
In all honesty, Samsung's tactics have stopped working. They seemed to think they were in the same league as Apple in the mobile and computer space, but that was only happening because they were shipping cheap devices. That cheap, and utterly worthless market segment makes no money.
Like, you can not compare an iMac to 300$ Chromebook. But that is what is happening when you compare an Apple iPhone to most of the Android devices out there.
iPad Usage - Dominates N.A.
Android Usage - N/A
80%! Amazing! Total dominance!
Here we are, four years after the iPad's debut, three years after Jobs's death. Thermonuclear may not have a strict definition, but Jobs would have been happy to see that statistic, I feel.
I'm pleased that his last major product has been such a triumph. I hope that it reaches new highs under Cook's guidance. It certainly deserves to; the iPad Air 2 is incredible.
NEWSFLASH TO IPAD 2 OWNERS:
You need an iPad Air 2. It feels like a new world.
Good Sir
Can I assume you have bought an iPad Air 2? And if yes, how is it?
Strangely, I find myself using my tablet more, now that I took posession of my iPad Air 2 a week ago. Something about the lighter weight... I just can't seem to put it down. (Previously used iPad 3.)
From Internet usage, to VPN-ing into work, to all-in-one music folio in the evenings... my new constant companion is an amazing piece of tech.
Sorry to drift off topic for a bit there.
Glad to hear of someone with the same 'affliction'. I can't put down my iPad Air 2 too. Love the screen and snappiness.
Only problem is iPad Air 2 makes my iphone 6 feels slow.
It wasn't long ago you were saying this . . .
I guess Tim Cook knew better than you after all.
Just you wait and see, when IDC comes out with their latest figures where Android will dominate the "shipments" category and that infamous manufacturer known as "other" will show the most growth. And let's not forget Samsung and their two or three dozen new and innovative tablet models coming up.
Then all you fanbois and your beloved iPad will be left behind eating dust. Just like your beloved iPhone.
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Now this just in from July 2013
Source: QUARTERLY NUMBERS FROM APPLE, SAMSUNG AND IDC
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iPad Usage - Dominates N.A.
Android Usage - N/A
Yes...those periods and slashes are very important...
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