New Apple Store displays show off art created with Apple products
The intersection of technology and liberal arts has taken on a new approach at Apple's retail stores, where some locations are now doubling as public galleries to showcase art created with Apple hardware and software.
The art displays are part of Apple's new "Start Something New" campaign, which began online last week, showcasing the kind of "amazing things" that can be made with the company's products. But in addition to online art galleries, Apple has also begun to bring them to retail stores, spotlighting the creations of talented Apple users.
The retail component of the art galleries, detailed by ifoAppleStore, is a first for Apple, as the company has never before had such a campaign span both its website and retail stores. Rather than focusing on the products themselves, Apple's new ad campaign focuses on what its hardware and software, as well as third-party apps, allow users to do.
On Twitter, Storeteller shared images of photographs and drawings displayed at the Apple Store on Regent Street in London. And on its website, Apple shows pairings of apps and hardware that were used to create the pieces, such as VSCO Cam and an iPhone 6 Plus helping photographer Austin Mann to capture a stunning panorama off the Icelandic coast.'
"Every piece in this gallery was created on an Apple product," the company has said. "Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new."
Late Apple co-founder Steve Jobs famously inspired his company to try to find the intersection of technology and liberal arts when creating products. In a presentation in 2011, months before his death, Jobs explained his philosophy and how products like the iPhone and iPad were making great strides in that direction.
"It's in Apple's DNA that technology alone is not enough," Jobs said. "That it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing. And nowhere is that more true than in these post-PC devices."
The art displays are part of Apple's new "Start Something New" campaign, which began online last week, showcasing the kind of "amazing things" that can be made with the company's products. But in addition to online art galleries, Apple has also begun to bring them to retail stores, spotlighting the creations of talented Apple users.
The retail component of the art galleries, detailed by ifoAppleStore, is a first for Apple, as the company has never before had such a campaign span both its website and retail stores. Rather than focusing on the products themselves, Apple's new ad campaign focuses on what its hardware and software, as well as third-party apps, allow users to do.
"Fang etwas Neues an" -- auch in den Retail Stores, z.B. in der Regent Street in London (UK). -- http://t.co/SOZvzq8Hup pic.twitter.com/DIZRphE3Gg
— Storeteller (@storetellee) On Twitter, Storeteller shared images of photographs and drawings displayed at the Apple Store on Regent Street in London. And on its website, Apple shows pairings of apps and hardware that were used to create the pieces, such as VSCO Cam and an iPhone 6 Plus helping photographer Austin Mann to capture a stunning panorama off the Icelandic coast.'
"Every piece in this gallery was created on an Apple product," the company has said. "Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new."
Late Apple co-founder Steve Jobs famously inspired his company to try to find the intersection of technology and liberal arts when creating products. In a presentation in 2011, months before his death, Jobs explained his philosophy and how products like the iPhone and iPad were making great strides in that direction.
"It's in Apple's DNA that technology alone is not enough," Jobs said. "That it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing. And nowhere is that more true than in these post-PC devices."
Comments
Well it certainly inspired me to try and create something. Just wish I had the talent of these artists. Does anyone know if the Aussie Apple stores will be featuring artwork? Would love to go check it out.
I was in a one a few days ago and they still had the Christmas posters up with the young girl singing to her grandmother.
She does seemed to have vanished for now.
She does seemed to have vanished for now.
She has a massive role. The scale of Apple Retail and Apple Online will take some time to really get a grasp of and she's only really been on the job less than a year. I think the launch of Apple Watch will be her coming out party.
Apple needs to do a lot more of this to reverse a trend towards the latter.