What's interesting is Apple's current design studio is 3,000 sq ft. When it moves to the new campus the studio will be 30,000 sq ft. Plus there will be a 600,000 R&D facility not connected to the main building. It will be interesting to find out what that is for. We may never know.
The only thing that worries me is that every time I've worked for a company that grew into a new cutting-edge campus, they fell on hard times and ended up leasing most of it out.
Apple has enough cash to ride out at least another decade even if they screw absolutely everything up.
Do we know who is staying at the current headquarters? Is Tim Cook moving to the new building?
I doubt they'd let anyone know but it makes sense for Tim to be there and maybe even located in the middle so that people from every part of the circle have a very small distance to go to reach him. It's a really good shape for an office where so many people have to work together because that middle area can act as a meeting point for people and an easy way to move between departments.
What's interesting is Apple's current design studio is 3,000 sq ft. When it moves to the new campus the studio will be 30,000 sq ft. Plus there will be a 600,000 R&D facility not connected to the main building. It will be interesting to find out what that is for. We may never know.
Cars take up a lot of space to build. The roof can be their Nascar-style test track.
They might not need all the space just now but it's better to have it and not need it. You can't build a new building on a whim so it's best to future-proof it.
I like the new campus. I hate skyscrapers. I remember Steve Jobs commenting on the new campus, saying how it was on a human scale because of the lowness. I wish the world as a whole would move away from high buildings and start building low, on a human scale. Nothing would please me more than to see every single skyscraper blown up to kingdom come (with no-one in them).
Have you ever been on a street where businesses are required to use ground level signage? No tall signs allowed. It brings your eyes down and opens up sight lines and can make even a shabby street look just a bit better. I agree, human scale is best for humans since most of us are.
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Apple has enough cash to ride out at least another decade even if they screw absolutely everything up.
I doubt they'd let anyone know but it makes sense for Tim to be there and maybe even located in the middle so that people from every part of the circle have a very small distance to go to reach him. It's a really good shape for an office where so many people have to work together because that middle area can act as a meeting point for people and an easy way to move between departments.
Cars take up a lot of space to build. The roof can be their Nascar-style test track.
They might not need all the space just now but it's better to have it and not need it. You can't build a new building on a whim so it's best to future-proof it.
Lovely post.
I like the new campus. I hate skyscrapers. I remember Steve Jobs commenting on the new campus, saying how it was on a human scale because of the lowness. I wish the world as a whole would move away from high buildings and start building low, on a human scale. Nothing would please me more than to see every single skyscraper blown up to kingdom come (with no-one in them).
Have you ever been on a street where businesses are required to use ground level signage? No tall signs allowed. It brings your eyes down and opens up sight lines and can make even a shabby street look just a bit better. I agree, human scale is best for humans since most of us are.