Apple luring TV content owners for streaming service with promise of more open data sharing - report

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  • Reply 21 of 65
    Quote:
    Originally Posted by Gatorguy View Post



    From the source article:

    "By dangling the “data carrot,” Apple is offering something that traditional cable companies, Amazon and Netflix have refused to hand over to programmers."

    So what? All that might imply is cable companies, Netflix and Amazon want to monetize info on their user base directly, while Apple has no direct interest in doing so: TV streaming will be merely a part of its ecosystem so that it can sell more hardware.

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  • Reply 22 of 65
    mpantonempantone Posts: 2,489member
    Quote:
    Originally Posted by Rogifan View Post



    When did Cook say that?

     

    Tim Cook has repeatedly stated his very firm stance on consumer data privacy. Here are three in the past month.

     

     

    How poor your memory is, considering you commented on all three posts.

     

    It makes some of us wonder if you just mindlessly blurt out random twaddle.

     

    Aggregated, anonymized data does not give up consumer privacy because it's not tied to an individual. If 150,000 people watch one potato chip commercial, and 200,000 people watch a commercial for a different potato chip, that doesn't say anything about your specific interests or if you have a favorite potato chip brand.

     

    A bigger consumer privacy invasion are loyalty cards. Shop at Safeway with a Club Card? Well, now Safeway knows your entire buying history at their stores.

     

    I don't believe Apple is going to sell anyone's data.

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  • Reply 23 of 65
    Quote:

    Originally Posted by sog35 View Post

     

    Hate to say it but targeted TV commercials will command HUGE $ from advertisers.

     

    Imagine going on your iPhone and searching about a new BMW.  And then a BMW commerical shows up when you watch TV.  Very powerful.

     

    I'd say better Apple do this before Google does.


    I find targeted ads (like the ones that seem to jump up based on my prior website visits, on sites such as AI) utterly creepy. Hope Apple never goes that route.

     

    I go in and manage my cookies actively, at least once a week. 

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  • Reply 24 of 65
    dasanman69dasanman69 Posts: 13,002member
    solipsismy wrote: »
    Yeah it does, but Apple has blinked before with the Apple TV. Remember how they demoed it under the codename iTV in the Autumn of 2006 almost 9 years ago)? They had only the MGM/Disney umbrella on board then. I think that odd demo before even getting an official name was to solicit content providers more than show us the device. It didn't work. It was before content owners embraced the Internet, but it surely also a fear of Apple controlling to much like with iTMS. I think they had to bend over in order to get content owners on board.

    They gave a little, and got a lot in return. Nothing wrong with that, and I'd bet the data is still very much on the anonymous side. Just some glorified demographics at most.
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  • Reply 25 of 65

    Glad Apple is going in this direction - even thought I'm in no need of HBO - but would love a deal with TCM channel.

    Cost - with internet @ lets say $50 pm & then the HBO charge of -  I've seen some articles quoting $20 - $40 per month + a fiver($5) for additional options - no cost savings.

    At this time I pay on a 2 year contract with Comcast $89 TV/Internet 1st year ...$105 TV/Internet the 2nd or $189 pm for both if I had no contract. Removing TV option will be on the table when contract is done.

    My new MBP was worth the price - HBO is not - money can't buy friends but can buy the next best thing - - Apple Watch/ nu iPhone is worth the price - cable is not.

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  • Reply 26 of 65
    SlingTV is looking better and better.
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  • Reply 27 of 65
    solipsismysolipsismy Posts: 5,099member
    dasanman69 wrote: »
    They gave a little, and got a lot in return. Nothing wrong with that, and I'd bet the data is still very much on the anonymous side. Just some glorified demographics at most.

    There's nothing wrong with any legal business tactic, but it can be a slippery slope, not to mention it can potentially affect Apple's perception to the public.

    For being the world's largest public company, and by a large margin, they have done an amazing job of get their customer base to trust them. Could this be something that could change that perception?
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  • Reply 28 of 65
    paul94544paul94544 Posts: 1,027member
    oh oh - "Apple is also said to have left it up to the networks to decide if and when they would like to run commercials."

    The reason I dumped my Comcast Cable TV service is because I am sick and fed up being bombarded with commercials in the middle of movies and TV shows. If Apple ever allows commercials I will dump them as well. Make my day Apple
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  • Reply 29 of 65
    tallest skiltallest skil Posts: 43,388member
    Originally Posted by SolipsismY View Post

    There’s nothing wrong with any legal business tactic…

     

    Ah, what?

     

    The California government just got caught purposely allowing its oil industry to pollute aquifers for the sole purpose of shutting down said industry to push “green” energy. It was legal by law, but certainly not anything but “wrong” to do.

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  • Reply 30 of 65
    conrailconrail Posts: 489member
    Quote:

    Originally Posted by Tallest Skil View Post

     

     

    Ah, what?

     

    The California government just got caught purposely allowing its oil industry to pollute aquifers for the sole purpose of shutting down said industry to push “green” energy. It was legal by law, but certainly not anything but “wrong” to do.


    Funny.  This sort of thing usually works the other way around.

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  • Reply 31 of 65
    gatorguygatorguy Posts: 24,769member
    mpantone wrote: »
    Aggregated, anonymized data does not give up consumer privacy because it's not tied to an individual. If 150,000 people watch one potato chip commercial, and 200,000 people watch a commercial for a different potato chip, that doesn't say anything about your specific interests or if you have a favorite potato chip brand.

    I don't believe Apple is going to sell anyone's data.[/COLOR]
    I'm with you. I don't ever see Apple selling it. Of course I can't imagine Google selling it either.
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  • Reply 32 of 65
    gatorguygatorguy Posts: 24,769member
    So what? All that might imply is cable companies, Netflix and Amazon want to monetize info on their user base directly, while Apple has no direct interest in doing so: TV streaming will be merely a part of its ecosystem so that it can sell more hardware.
    It could mean several different things, or nothing at all.
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  • Reply 33 of 65
    paxmanpaxman Posts: 4,729member
    solipsismy wrote: »
    There's nothing wrong with any legal business tactic, but it can be a slippery slope, not to mention it can potentially affect Apple's perception to the public.

    For being the world's largest public company, and by a large margin, they have done an amazing job of get their customer base to trust them. Could this be something that could change that perception?

    I think Apple is very cognizant of the implications any such move might its customers perception of Apple, and also of the fact that this would be blown out of all proportion. I think there is much we don't know and if Apple decides to share it's customers' viewing habits they will come right out and explain. The slippery slope you are talking about is probably the biggest danger to Apple over time imo. Apple is an amazing company on so many levels but a slide down any slippery slope would be extremely worrying.
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  • Reply 34 of 65
    slurpyslurpy Posts: 5,398member
    Quote:

    Originally Posted by paxman View Post





    I think Apple is very cognizant of the implications any such move might its customers perception of Apple, and also of the fact that this would be blown out of all proportion. I think there is much we don't know and if Apple decides to share it's customers' viewing habits they will come right out and explain. The slippery slope you are talking about is probably the biggest danger to Apple over time imo. Apple is an amazing company on so many levels but a slide down any slippery slope would be extremely worrying.

     

    I would only worry about this slippery slope if Cook ceases to be CEO. So far he has given me nothing to worry about. He is extremely passionate about the ideals and principles he believes Apple stands for. However, if it was someone like Schiller, etc- I'd worry 

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  • Reply 35 of 65
    pfisherpfisher Posts: 758member
    Quote:

    Originally Posted by mpantone View Post

     

     

    Tim Cook has repeatedly stated his very firm stance on consumer data privacy. Here are three in the past month.

     

     

    How poor your memory is, considering you commented on all three posts.

     

    It makes some of us wonder if you just mindlessly blurt out random twaddle.

     

    Aggregated, anonymized data does not give up consumer privacy because it's not tied to an individual. If 150,000 people watch one potato chip commercial, and 200,000 people watch a commercial for a different potato chip, that doesn't say anything about your specific interests or if you have a favorite potato chip brand.

     

    A bigger consumer privacy invasion are loyalty cards. Shop at Safeway with a Club Card? Well, now Safeway knows your entire buying history at their stores.

     

    I don't believe Apple is going to sell anyone's data.




    Yeah, and Vons in California, which was owned by Safeway, fought a guy in court who slipped on some water in their store. They  pulled up his shopping records and showed that he bought a lot of wine and that he was a lush. Something to that effect. Funny, Albertsons stopped using cards - wonder why.

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  • Reply 36 of 65
    pfisherpfisher Posts: 758member
    Quote:

    Originally Posted by anantksundaram View Post

     

    I find targeted ads (like the ones that seem to jump up based on my prior website visits, on sites such as AI) utterly creepy. Hope Apple never goes that route.

     

    I go in and manage my cookies actively, at least once a week. 




    Probably your data is getting sold anytime you make any electronic purchase or order anything online or use one of those store club cards.

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  • Reply 37 of 65
    dasanman69dasanman69 Posts: 13,002member
    solipsismy wrote: »
    There's nothing wrong with any legal business tactic, but it can be a slippery slope, not to mention it can potentially affect Apple's perception to the public.

    For being the world's largest public company, and by a large margin, they have done an amazing job of get their customer base to trust them. Could this be something that could change that perception?

    Yes, and no. Some will definitely not like this without knowing what exactly Apple is divulging, but the overwhelming majority will still trust Apple is doing what's best for them.

    There was an article a year or so ago that predicted that Apple would have to eventually give in a little in order to get what they wanted. I'm sure that the data comes with stringent conditions to ensure that data doesn’t get abused, nor sold or shared with 3rd parties.
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  • Reply 38 of 65
    pfisher wrote: »
    Probably your data is getting sold anytime you make any electronic purchase or order anything online or use one of those store club cards.

    What's a 'store club card'?
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  • Reply 39 of 65
    nolamacguynolamacguy Posts: 4,758member
    Quote:

    Originally Posted by Rogifan View Post



    When did Cook say that?

     

    when did Cook say this rumored Post article is true policy and at odds with his opinions?

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  • Reply 40 of 65
    nolamacguynolamacguy Posts: 4,758member
    Quote:

    Originally Posted by Slurpy View Post

     

    I would only worry about this slippery slope if Cook ceases to be CEO. So far he has given me nothing to worry about. He is extremely passionate about the ideals and principles he believes Apple stands for. However, if it was someone like Schiller, etc- I'd worry 


     

    what has Schiller told you that worries you? id wager hes as into apple's culture as Cook is.

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