"We like or own stickers better." — Steve Jobs, circa 2007
Can't argue with that. Plus, if we're talking about are used an ?Pay sticker on the outside of a building compared to the outside of a Mac is quite different. Even we only count the front facing facade of a building that's a much smaller eyesore than placing an Intel and AMD or Nvidia sticker on Macs.
I'd say its a lot different. Not even the same.
An ?Pay sticker outside a business which is impersonal to the consumer actually HELPS the business. It raises awareness of what they accept.
An "intel inside" sticker doesn't benefit the consumer at all.
There are several potential points of confusion with Apple Pay:
1. Do you have to "wake up" your phone before you use it, or will the NFC wake up the phone? And if you don't notice that the phone is "active" and you press the Home button to wake it up, is it actually "paying" and in that case, is it possible to accidentally pay twice?
2. Once recognized and the Apple screen tells you to give it your fingerprint, I've seen people press the fingerprint graphic instead of pressing the Home button. That fingerprint image should have a down arrow below it.
3. I've had experiences where the credit card terminal obviously had NFC but the clerk didn't know if they accepted Apple Pay. It seemed to work at the terminal, but then the transaction was "rejected", according to the clerk. I then paid using my Debit Card instead, but was concerned that I may have been charged twice. As it turned out, I wasn't, but any confusion over Apple Pay will cause people not to use it.
But glad to see that Apple is providing decal kits. This was obviously in the works for some time, but it's exactly what I recommended in a post last week or the week before. I think it's funny though that Apple "suggests" that they place the Apple Pay decal above all the others - usual Apple arrogance. I also think it's funny that Apple is providing such precise layout instructions when in most stores, the decals are very sloppily posted on the entrance door.
Most of the problems are with the retailers themselves. They still don't "get it" it seems.
If you watch ?Pay demos on YouTube they look more tedious and annoying than they should be. Nothing like the ?Pay release video with the lady using it.
The signatures are unnecessary when you're using your damn thumb to verify.
The merchant offers and charity prompts should be displayed on the iPhone itself or both to make things quicker(apple's fault too)
And lastly some cashiers were uneducated in demo videos.
I hope this isn't the case anymore.
There's still a few bumps in this road and hope it gets clearer for people to use.
As far as the thumb icon it should really be a regular sized thumb print placed right above the home button.
At least where I live wallet and softcard were NEVER displayed anywhere on a terminal, POS or store. It was simply unnecessary clutter. And as you've mentioned these services are years old.
In September through November immediately after iPhone 6 was released these same terminals that once displayed "please swipe card"or something relevant to the business now displayed ?Pay on the terminal screen. It was pretty cool how fast they've adapted. I remember being surprised that during the first week of ?Pay being available half of the businesses I visited had "?Pay" displayed on the terminal. Maybe they didn't wanna be left behind?
With the huge success of what was basically non existent in the US(NFC) returned the old failures.
Thanks to Apple as of February half of the terminals that once only displayed "?Pay" are now displaying Wallet/?Pay/softcard as before they were never mentioned. Ever. It's starting to look cluttered and really delute ?Pay.
Thanks to Apple those other mobile payments are now displayed on screen. Imagine if Sammy pay and more competitors enter mobile payments. These terminals are gonna look confusing and ugly.
?Pay opened the door for mobile payments which is the point. I still have no idea why these businesses have added softcard and wallet when they're really not used here.
Interesting. I've never once seen an ?Pay logo on these devices, or at least haven't noticed. I'll try to take notice next time (which won't be long as I seem to use ?Pay at least once a day now).
Comments
I'd say its a lot different. Not even the same.
An ?Pay sticker outside a business which is impersonal to the consumer actually HELPS the business. It raises awareness of what they accept.
An "intel inside" sticker doesn't benefit the consumer at all.
Most of the problems are with the retailers themselves. They still don't "get it" it seems.
If you watch ?Pay demos on YouTube they look more tedious and annoying than they should be. Nothing like the ?Pay release video with the lady using it.
The signatures are unnecessary when you're using your damn thumb to verify.
The merchant offers and charity prompts should be displayed on the iPhone itself or both to make things quicker(apple's fault too)
And lastly some cashiers were uneducated in demo videos.
I hope this isn't the case anymore.
There's still a few bumps in this road and hope it gets clearer for people to use.
As far as the thumb icon it should really be a regular sized thumb print placed right above the home button.
Interesting. I've never once seen an ?Pay logo on these devices, or at least haven't noticed. I'll try to take notice next time (which won't be long as I seem to use ?Pay at least once a day now).
YES.
I've been waiting for this subject to be mentioned so I can say:
I hate how Giggle and softcard are leeching off Apples success.
Terminals that used to only display "?Pay" onscreen now display "Wallet, ?Pay, softcard" it's looking cluttered and annoying. Even unnecessary.
I've seen the opposite. Especially at Wallgreens where all I used to see was "Pay with Google Wallet" and the icon for it. Now it's both.
tokenization isn't special or unique to apple or even created by apple
It is EMV's technology and will be available on a lot of devices
All iPhones do is mimick chip and pin nfc cards
Apple pay, what a sham