Apple's new spaceship campus might be named after Steve Jobs, Tim Cook says

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Comments

  • Reply 21 of 52
    Fitting and just. But I would be a little surprised if Steve hadn't made his wishes known in this regard. If he said "Don't name it after me," should the family overrule?

    No, they certainly shouldn't overrule.

    So often, the wishes, even small ones, of people are dismissed when they are dead.

    It is a bugbear of mine when it comes to music. Elgar, for instance, forbade anyone to publish his third symphony, yet contemporary publishers and musicians ignored his wishes and recorded and performed it anyway. Despicable.
  • Reply 22 of 52
    thrangthrang Posts: 1,009member

    The main road should be named after Steve, if for anything, that it sounds most naturally apropos...

     

    "Steve Jobs Way", or more simply, "Jobs Way"...

     

    Thus, the building would be " 1 Jobs Way" if they follow a similar naming convention like the current campus

  • Reply 23 of 52
    thrangthrang Posts: 1,009member

    Cook would never name a building after himself, or even consider it if suggested to him, while CEO. That is hubris unknown to him.

  • Reply 24 of 52
    thrang wrote: »
    Cook would never name a building after himself, or even consider it if suggested to him, while CEO. That would hubris unknown to him.

    Indeed.

    I think we've all dismissed Slurpy's suggestion as silly.
  • Reply 25 of 52
    mac_128mac_128 Posts: 3,454member
    Quote:

    Originally Posted by Robin Huber View Post



    Fitting and just. But I would be a little surprised if Steve hadn't made his wishes known in this regard. If he said "Don't name it after me," should the family overrule?



    I'm with you, while none of us can know what Steve Jobs would do, I'd say that naming the building after himself would be out of character for him.

     

    On the other hand, he had a massive ego, so on some level I'm sure he would be pleased. I agree with others, who said the auditorium where the latest products are unveiled would be most aptly suited to bear his name. And, while I don't have any way of knowing, I think he'd approve of most.

  • Reply 26 of 52
    stourquestourque Posts: 364member
    This was Jobs's last big project, so naming it after him would be apt. A statue would be nice, too.

    The statue would have to be larger than life.
  • Reply 27 of 52
    Quote:

    Originally Posted by thrang View Post

     

    The main road should be named after Steve, if for anything, that it sounds most naturally apropos...

     

    "Steve Jobs Way", or more simply, "Jobs Way"...

     

    Thus, the building would be " 1 Jobs Way" if they follow a similar naming convention like the current campus




    Have two entrances, one from the highway and one on Jobs's Way.

     

    Then you can say "You can take Jobs's Way or the highway!"

     

     

     

     

    Okay, that was terrible, I admit.

  • Reply 28 of 52
    Quote:

    Originally Posted by Stourque View Post

     
    Quote:

    Originally Posted by Benjamin Frost View Post



    This was Jobs's last big project, so naming it after him would be apt. A statue would be nice, too.




    The statue would have to be larger than life.

     

     

    Very good!

  • Reply 29 of 52
    pscooter63pscooter63 Posts: 1,080member
    Quote:
    Originally Posted by StephanJobs View Post



    In many stories zombies can't even break the glass on civilian structures.

     

    About ten years ago, I worked in a glass office building nestled in a "natural" setting (grassy plain, man-made 20' cascading waterfall, grove of trees, etc.).  The glass had a highly reflective coating, for insulating purposes.

     

    One fine morning, a passing buck (deer) noticed his reflection and charged it, until he broke through and bled out in one of our offices.  (The building custodian merely loaded him into his pickup and took him home.)

     

    All that to say... yes.  Yes, they could.

  • Reply 30 of 52
    Quote:

    Originally Posted by thrang View Post

     

    The main road should be named after Steve, if for anything, that it sounds most naturally apropos...

     

    "Steve Jobs Way", or more simply, "Jobs Way"...

     

    Thus, the building would be " 1 Jobs Way" if they follow a similar naming convention like the current campus




    How about the "iWay" or "The iWay" and to the exit gate, "Your Way". Then, as you enter the main lobby, they are playing a remake by Bob Dylan, of "I Did it iWay" <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

     

    More seriously, I rather do like the simplicity of

     

                                                              Steve's Place @ 1 Infinite Circle.

  • Reply 31 of 52
    SpamSandwichSpamSandwich Posts: 33,407member
    Who here (except for the trolls and haters) wouldn't want to live in a house and an entire city designed and managed by Apple?
  • Reply 32 of 52
    jungmarkjungmark Posts: 6,926member
    Who here (except for the trolls and haters) wouldn't want to live in a house and an entire city designed and managed by Apple?

    I dunno, all that glass leaves nothing to the imagination and all that white would be difficult to keep clean.
  • Reply 33 of 52
    Hey, maybe they could call it the "JobSite"... Hahahaha.... Oh I kill me.
  • Reply 34 of 52
    wizard69wizard69 Posts: 13,377member
    mac_128 wrote: »

    I'm with you, while none of us can know what Steve Jobs would do, I'd say that naming the building after himself would be out of character for him.

    On the other hand, he had a massive ego, so on some level I'm sure he would be pleased. I agree with others, who said the auditorium where the latest products are unveiled would be most aptly suited to bear his name. And, while I don't have any way of knowing, I think he'd approve of most.

    I have to agree with this. One important feature here is that Jobs was a showman more than anything. It was his ability to put on a show and sell products and concepts that really pulled Apple out of some very tough times. His keynotes inspired confidence in the critical third party developers and just as much inspired confidence in the user base. I'd go so far as to say that if it wasn't for Jobs keynotes I don't think Apple would have recovered in the way it did when Steve returned. So in that regard naming the theater after him makes all sorts of sense.
  • Reply 35 of 52
    wizard69wizard69 Posts: 13,377member
    pscooter63 wrote: »
    About ten years ago, I worked in a glass office building nestled in a "natural" setting (grassy plain, man-made 20' cascading waterfall, grove of trees, etc.).  The glass had a highly reflective coating, for insulating purposes.

    One fine morning, a passing buck (deer) noticed his reflection and charged it, until he broke through and bled out in one of our offices.  (The building custodian merely loaded him into his pickup and took him home.)

    All that to say... yes.  Yes, they could.

    It seems like this happens a couple of times a year. In many places the dear population is rather high due to no natural predators and congestion making the areas unsuitable for hunting.

    As for the custodian I'm hoping he had enough meat there to make a few pounds of venison sausage, steak and roasts. If you find somebody that can cook it right venison is really tasty.
  • Reply 36 of 52
    Who here (except for the trolls and haters) wouldn't want to live in a house and an entire city designed and managed by Apple?

    Good Lord, no. That would be a peculiar hell. You'd go mad staring at the white rounded corners of your room.

    Give me a castle any day.
  • Reply 37 of 52
    wizard69 wrote: »
    mac_128 wrote: »

    I'm with you, while none of us can know what Steve Jobs would do, I'd say that naming the building after himself would be out of character for him.

    On the other hand, he had a massive ego, so on some level I'm sure he would be pleased. I agree with others, who said the auditorium where the latest products are unveiled would be most aptly suited to bear his name. And, while I don't have any way of knowing, I think he'd approve of most.

    I have to agree with this. One important feature here is that Jobs was a showman more than anything. It was his ability to put on a show and sell products and concepts that really pulled Apple out of some very tough times. His keynotes inspired confidence in the critical third party developers and just as much inspired confidence in the user base. I'd go so far as to say that if it wasn't for Jobs keynotes I don't think Apple would have recovered in the way it did when Steve returned. So in that regard naming the theater after him makes all sorts of sense.

    Nice thinking.
  • Reply 38 of 52
    flaneurflaneur Posts: 4,526member
    mac_128 wrote: »

    I'm with you, while none of us can know what Steve Jobs would do, I'd say that naming the building after himself would be out of character for him.

    On the other hand, he had a massive ego, so on some level I'm sure he would be pleased [ . . . ]

    You lost it right there. Maybe, and I think it's likely, he had an equal or greater "massive" humility, so much that it's arrogant of you to tar him with that simplistic brush without having known him.

    He was always focused on a role that was greater than himself. That's even in the Isaacson bio, where he talks about what he learned from his LSD experiences, for example.

    Edit: look who agrees with you above to see how wrong you were. (But I see that's about the theater. Never mind.)
  • Reply 39 of 52
    MarvinMarvin Posts: 15,326moderator
    jungmark wrote: »
    Depending of how the Fam feels, it would be great. Even if it's just the "Steven Jobs Theatre".

    The theatre room they're putting in there for future keynotes being named after Steve could act as an on-going reminder. Naming the building after Steve would mean everyone sending mail there would see his name though and would make the association with Apple long-lasting and far reaching and would likely also be used to announce the events.

    It would be good if it represented their core values too though. Microsoft's building is 1 Microsoft Way, Facebook's is 1 Hacker Way, Google's is 1600 Amphitheatre Parkway. Steve Jobs Way sound a bit dictatorial even if he represents their core values. Microsoft's name is a group, Facebook's is a philosophy. Apple Way would be like Microsoft, or Apple Core/Corp/Seed. Some of their core values are explained here by Steve:


    [VIDEO]


    [VIDEO]


    "We believe people with passion can change the world for the better... and that those people who are crazy enough to think they can change the world, are the ones who actually do."

    Their core values are innovation, think different, the intersection of technology and the arts. Infinite Loop was a fun name that helped associate with the idea of breaking convention but doesn't explicitly get across the legacy of Apple nor their values. Having to make it concise limits how much it can represent about Apple.
  • Reply 40 of 52
    kent909kent909 Posts: 731member

    I think the building itself is a far better tribute than anything else. Unless I am mistaken it is the last expression Steve gave to the world.

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