Fashion industry gets its revenge as Donna Karan hires away Apple creative director

Posted:
in General Discussion edited April 2015
After years of poaching top fashion industry executives, Apple has found itself on the losing end as Donna Karan has reportedly hired Hector Muelas -- who served as creative director of worldwide marketing communications at Apple -- to fill a similar role at the fashion conglomerate.


Muelas, via LinkedIn


Muelas will serve as "chief image officer" for Donna Karan International, the parent company of DKNY, according to the New York Business Journal. His brief is said to include brand image, marketing, and creative for all of Donna Karan's brick-and-mortar, digital, and e-commerce platforms.

Among other projects, Muelas oversaw global creative strategy for the Apple Watch launch.

Muelas has a long history in media and advertising, ultimately leading the Apple team at TBWA \ Media Arts Lab before moving to Cupertino in January of last year. Apple brought in a number of former TBWA\MAL staffers last year as the company beefed up its internal creative team during a period of seemingly strained relations between Apple and its longtime ad partner.

The doorway between Apple and the fashion industry has traditionally swung in the iPhone maker's direction. Fashion executives converging on Cupertino in recent years include former Burberry CEO Angela Ahrendts, former YSL CEO Paul Deneve, and former Gap global marketing director Marcela Aguilar.

Comments

  • Reply 1 of 7
    SpamSandwichSpamSandwich Posts: 30,834member
    No doubt there will continue to be more defections going in both directions as Apple further enters fashion industry territory.
  • Reply 2 of 7
    fred1fred1 Posts: 311member
    Oh well, we should wish him well. Apple certainly has gotten its share of high end people *from* the fashion industry. If they get too many, they might start selling iPods and iPhones in bright colors. Oh wait . . .
  • Reply 3 of 7
    rogifanrogifan Posts: 10,669member
    He only worked at Apple for one year according to his linked in profile.

    What exactly is the position of creative director at Apple? Alan Dye is listed as a creative director on linked in but according to that New Yorker profile on Jony Ive he runs the human interface team at Apple.
  • Reply 4 of 7
    hmmhmm Posts: 3,405member
    Quote:

    Originally Posted by Rogifan View Post



    He only worked at Apple for one year according to his linked in profile.



    What exactly is the position of creative director at Apple? Alan Dye is listed as a creative director on linked in but according to that New Yorker profile on Jony Ive he runs the human interface team at Apple.

    What do you mean? The term creative director could indicate that the person deals with advertising and branding issues for the company. It's doesn't typically refer to a low to mid level position, but a company the size of Apple may have multiple individuals with this job title, presumably segmented by region. With a smaller company his role would be much more obvious.

  • Reply 5 of 7
    SpamSandwichSpamSandwich Posts: 30,834member

    Also, Kasper... "revenge"? Come on, man.

  • Reply 6 of 7
    icoco3icoco3 Posts: 1,458member

    In the picture he looks no more than 20....

  • Reply 7 of 7
    Quote:

    Originally Posted by icoco3 View Post

     

    In the picture he looks no more than 20....




    Must have been his house that was burgled, from where the prototype iPad was stolen!

Sign In or Register to comment.