Jawbone UP fitness bands to return to Apple Store in June

in General Discussion edited June 2015
After expunging most Jawbone fitness trackers -- along with other health-related wearables -- from its retail stores, Apple will soon carry stock of the firm's latest UP2 and UP3 gadgets.

Source: Jawbone

During a presentation in Japan on Thursday, Jawbone senior product manager Jason Donahue told gathered press to expect the recently release UP2 fitness band at Japanese Apple Stores by early July. Blog Mac Otakara confirmed the device will be available at Apple retail outlets in other regions like the U.S. prior to that date, but Donahue declined to offer a more specific timeline.

Following UP2 availability, Apple Stores around the world will also sell the step-up UP3 model, the executive said. Again, Donahue failed to specify an estimated arrival date.

Jawbone introduced UP2 in April as a mid-tier offering positioned between the UP24 and below the UP3. A higher-end UP4 with American Express touchless payments is expected to go on sale later this summer.

Prior to the release of Apple Watch, Apple cleared all Jawbone fitness trackers from its retail stores save for a clip-on model called UP MOVE. At the time, the change was taken as a strategic move on Apple's part as the UP range of wearables competes directly with certain Watch functions.


  • Reply 1 of 4
    melgrossmelgross Posts: 33,356member
    This is interesting. Possibly Apple now thinks that these will not directly compete with their watch. Perhaps they never thought that, but removed them for other reasons.
  • Reply 2 of 4
    I thought the generally accepted (assumed) reason was that it wasn't compatible with HealthKit, instead pushed its own ($50/year) data extraction 'service'.

    'Working with watch' doesn't make as much sense to me as 'working with health kit'.
  • Reply 3 of 4
    techguy911techguy911 Posts: 269member

    I wonder how much profit Apple makes annually on 3rd party items sold at Apple stores.  If people are going to buy it anyway, might as well make extra money selling it yourself.

  • Reply 4 of 4
    suddenly newtonsuddenly newton Posts: 13,812member
    Perhaps...we don't know why Apple removed it and we were projecting our hate/envy for Apple into that blank space.
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