Rapper recorded album by posting up at NYC Apple Store every day for 4 months

2

Comments

  • Reply 21 of 60
    retrogustoretrogusto Posts: 1,111member
    It's interesting to see how different people view this. To me, it seems like mutually beneficial publicity. I saw this headline first somewhere other than here or the Daily Beast (NYT I think), so it's obviously made headlines on multiple news sources, and didn't cost Apple or the rapper dude anything. I'm sure Apple is glad to be seen as the company that enabled a rapper to complete his album on their powerful and easy-to-use computers and not the company that kicked the rapper out of their store because of some corporate policy or short-sighted insistence on immediate profits. And of course the rapper got much more attention than if he had recorded his album at home, which was good for him.

    True, a few shoppers might have had to wait longer to try out a machine than they would have if he hadn't been there, but there's not really that much that people do on the machines in terms of kicking the tires before a purchase--it's not like people shoot and edit a short video at the store to test out the processing speed, at least any of the many times I've been there. They mostly just want to see how nice it looks, and the screen quality, etc.
  • Reply 22 of 60
    dasanman69dasanman69 Posts: 13,002member
    retrogusto wrote: »
    It's interesting to see how different people view this. To me, it seems like mutually beneficial publicity. I saw this headline first somewhere other than here or the Daily Beast (NYT I think), so it's obviously made headlines on multiple news sources, and didn't cost Apple or the rapper dude anything. I'm sure Apple is glad to be seen as the company that enabled a rapper to complete his album on their powerful and easy-to-use computers and not the company that kicked the rapper out of their store because of some corporate policy or short-sighted insistence on immediate profits. And of course the rapper got much more attention than if he had recorded his album at home, which was good for him.

    True, a few shoppers might have had to wait longer to try out a machine than they would have if he hadn't been there, but there's not really that much that people do on the machines in terms of kicking the tires before a purchase--it's not like people shoot and edit a short video at the store to test out the processing speed, at least any of the many times I've been there. They mostly just want to see how nice it looks, and the screen quality, etc.

    It's one of those stories that has a feel good sense about it but then again we don't want to encourage more people to do it.
  • Reply 23 of 60
    mstonemstone Posts: 11,510member
    Quote:
    Originally Posted by PScooter63 View Post

     

    And how could he have recorded his vocals in such an acoustically live environment?




    He probably recorded elsewhere and only mixed and edited it at the Apple Store.

     

     

    Quote:

    Originally Posted by Retrogusto View Post



    I'm sure Apple is glad to be seen as the company that enabled a rapper to complete his album on their powerful and easy-to-use computers and not the company that kicked the rapper out of their store because of some corporate policy or short-sighted insistence on immediate profits.



    [...]



    True, a few shoppers might have had to wait longer to try out a machine than they would have if he hadn't been there, but there's not really that much that people do on the machines in terms of kicking the tires before a purchase--

    I agree it worked out pretty well. If the guy really knew his stuff, he might have attracted other customers in the store to watch him work the software so it could have been sort of a demonstration tutorial and solid promotion for Mac.

  • Reply 24 of 60
    izensteinizenstein Posts: 26member
    Apple is big on education. I learned on an Apple IIe. I went to a good university with an excellent privileged education. Inspiring people to create that may not be able to afford now may one day be the next great artist, musician, scientist, computer programmer. Apple is about Thinking Different - not just selling phones. Their current ad campaigns are from people who created off their iPhones. This post shows what you can do.

    Don't tell me none of you have never worked the system before.
  • Reply 25 of 60
    izensteinizenstein Posts: 26member
    apple ][ wrote: »

    I'm sorry but you're kind of a self righteous snob. Go buy an Android or PC or THINK DIFFERENT.

    That's an absolutely horrible and truly revolting idea. Apple is a for profit business, making the best devices possible for discerning customers. Apple is not a charity, nor should they cater to those without money.
  • Reply 26 of 60
    apple ][apple ][ Posts: 9,233member
    Quote:
    Originally Posted by iZENstein View Post



    I'm sorry but you're kind of a self righteous snob. Go buy an Android or PC or THINK DIFFERENT.

     

    Me buying an Android or PC, that's pretty funny. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />I've never owned an Android or PC in my entire life, and I don't see that ever changing.:smokey: 

  • Reply 27 of 60
    apple ][apple ][ Posts: 9,233member
    Quote:

    Originally Posted by iZENstein View Post



    Apple is big on education. I learned on an Apple IIe. 

     

    And I learned on an Apple ][, it was the first computer that I was ever exposed to. I do it recall it being in a classroom though, and not in a store. About 35 students had to share that Apple ][ at the time.

  • Reply 28 of 60
    Quote:
    Originally Posted by dasanman69 View Post





    It's one of those stories that has a feel good sense about it but then again we don't want to encourage more people to do it.

     

    Quote:
    Originally Posted by Retrogusto View Post



    It's interesting to see how different people view this. To me, it seems like mutually beneficial publicity. I saw this headline first somewhere other than here or the Daily Beast (NYT I think), so it's obviously made headlines on multiple news sources, and didn't cost Apple or the rapper dude anything. I'm sure Apple is glad to be seen as the company that enabled a rapper to complete his album on their powerful and easy-to-use computers and not the company that kicked the rapper out of their store because of some corporate policy or short-sighted insistence on immediate profits. And of course the rapper got much more attention than if he had recorded his album at home, which was good for him.



    True, a few shoppers might have had to wait longer to try out a machine than they would have if he hadn't been there, but there's not really that much that people do on the machines in terms of kicking the tires before a purchase--it's not like people shoot and edit a short video at the store to test out the processing speed, at least any of the many times I've been there. They mostly just want to see how nice it looks, and the screen quality, etc.



    It looks it like every startup tale we idolize, especially in the tech industry, stealing time on a university mainframe, using company time / resources to start a side business, selling phone hacking whistles to raise money to start a business. asking forgiveness instead of permission. All these things are technically frowned upon (or illegal) but we praise the outcomes.. when they are great. Or we complain about wasting time and resources when they aren't.

  • Reply 29 of 60
    dasanman69dasanman69 Posts: 13,002member
    dasanman69 wrote: »
    It's one of those stories that has a feel good sense about it but then again we don't want to encourage more people to do it.
    retrogusto wrote: »
    It's interesting to see how different people view this. To me, it seems like mutually beneficial publicity. I saw this headline first somewhere other than here or the Daily Beast (NYT I think), so it's obviously made headlines on multiple news sources, and didn't cost Apple or the rapper dude anything. I'm sure Apple is glad to be seen as the company that enabled a rapper to complete his album on their powerful and easy-to-use computers and not the company that kicked the rapper out of their store because of some corporate policy or short-sighted insistence on immediate profits. And of course the rapper got much more attention than if he had recorded his album at home, which was good for him.


    True, a few shoppers might have had to wait longer to try out a machine than they would have if he hadn't been there, but there's not really that much that people do on the machines in terms of kicking the tires before a purchase--it's not like people shoot and edit a short video at the store to test out the processing speed, at least any of the many times I've been there. They mostly just want to see how nice it looks, and the screen quality, etc.


    It looks it like every startup tale we idolize, especially in the tech industry, stealing time on a university mainframe, using company time / resources to start a side business, selling phone hacking whistles to raise money to start a business. asking forgiveness instead of permission. All these things are technically frowned up (or illegal) but we praise the outcomes.. when they are great. Or we complain about wasting time and resources when they aren't.

    Does this mean that Apple has rights to the music the way Hooli had rights to Pied Piper? :lol:
  • Reply 30 of 60
    dasanman69dasanman69 Posts: 13,002member
    apple ][ wrote: »
    izenstein wrote: »
    Apple is big on education. I learned on an Apple IIe. 

    And I learned on an Apple ][, it was the first computer that I was ever exposed to. I do it recall it being in a classroom though, and not in a store. About 35 students had to share that Apple ][ at the time.

    So you worked on yourself?
  • Reply 31 of 60
    apple ][apple ][ Posts: 9,233member
    Quote:
    Originally Posted by dasanman69 View Post





    So you worked on yourself?



    At that time, the internet did not yet exist, and I hadn't yet signed up to a forum called Appleinsider, because that didn't exist either, so there was no need for me to think up any screennames for myself.:D

     

    Most of the computer time back in those days, at least for me, meant not even being in front of the computer. We would be plotting and drawing graphics on graph paper, and writing basic code. I'd say that 90% of the computer class time was not spent in front of any computer.

     

    Eventually, I got myself an Atari 800, so that I could mess around at home. My parents weren't about to buy me an Apple ][ or an Apple ][e, so I was very happy with the Atari.

  • Reply 32 of 60
    SpamSandwichSpamSandwich Posts: 33,407member
    Quote:

    Originally Posted by iZENstein View Post



    You know something. This could be a brilliant idea from Apple. Create Apple Libraries where people can come in and do work on Apple computers for little or no cost. Could help low income people without computers. Could also institute classes for learning the computer and programs.



    Apple is in the business of selling hardware. Software (including apps) make up a much smaller portion of their growing income.

     

    Hopefully, this guy will earn something and he can in turn come back and buy his own computer. However, to be honest, it's possible to record everything on an iPad these days. He could always buy a refurb.

  • Reply 33 of 60
    felix01felix01 Posts: 294member

    You mean to tell me the Apple Store manager had so little presence in the store that he/she didn't notice this fellow was there in the same iMac (or Mac Pro) area every day for four months? I don't care if two employees were in on the deal, it certainly should have crossed the store manager's little pea brain that it might be worth finding out why this guy was there day after day. So either the store manager was in on the deal or is the most unobservant manager imaginable.

  • Reply 34 of 60
    SpamSandwichSpamSandwich Posts: 33,407member
    Quote:

    Originally Posted by Felix01 View Post

     

    You mean to tell me the Apple Store manager had so little presence in the store that he/she didn't notice this fellow was there in the same iMac (or Mac Pro) area every day for four months? I don't care if two employees were in on the deal, it certainly should have crossed the store manager's little pea brain that it might be worth finding out why this guy was there day after day. So either the store manager was in on the deal or is the most unobservant manager imaginable.




    They likely didn't really care.

  • Reply 35 of 60
    chadbagchadbag Posts: 2,000member
    Quote:

    Originally Posted by Apple ][ View Post

     

    Eventually, I got myself an Atari 800, so that I could mess around at home. My parents weren't about to buy me an Apple ][ or an Apple ][e, so I was very happy with the Atari.


     

    You got the better deal anyway.  The Atari 800 was a much better (technically) computer than the Apple II/II+/IIE for most things.  Faster version of the same CPU and much better graphics chips.  I learned on an Apple II+ at the local elementary school (I was in HS but helped teach the kids computers and had free access to the computer labs until the janitors went home at night).   But my parents were not about to buy an Apple II.  We finally got an Atari 400 (I had a friend with one and another friend with an Atari 800) that we upgraded the RAM on and put a real keyboard, aftermarket, on.  Used 410 cassette player to store programs.   We also had a DEC PDT11/150 at home as my dad worked for DEC and they sold these to employees for "cheap".  I used that to cross compile 6502 into HEX so I could insert it into BASIC DATA statements and call it (or as interrupts service routines to swap graphics color data per scan line etc).   Then my dad found out from others what a repair call would cost on the PDT11/150 and he immediately sold it, and bought an Atari 800 and eventually a 1050 disk drive.  I got a real assembler (Atari Macro Assembler plus also the older Atari Assembler Cartridge) and did more work on that without needing to cross compile 6502.   My dad still has like 3 or 4 Atari 800 computers and a mix of 1050 and 810 disk drives, bought at a local thrift store for a few bucks each some 15 years ago.  At least I think he still has them...

     

    Ah, the memories.

  • Reply 36 of 60
    richlrichl Posts: 2,213member
    Quote:

    Originally Posted by Apple ][ View Post

     

    That's an absolutely horrible and truly revolting idea. Apple is a for profit business, making the best devices possible for discerning customers. Apple is not a charity, nor should they cater to those without money.


     

    This is great PR for Apple. Plenty of tourists use Apple Stores as a free Internet cafe. At least this guy used Apple's hardware and software for something productive.

  • Reply 37 of 60
    slurpyslurpy Posts: 5,384member
    izenstein wrote: »
    You know something. This could be a brilliant idea from Apple. Create Apple Libraries where people can come in and do work on Apple computers for little or no cost. Could help low income people without computers. Could also institute classes for learning the computer and programs.

    Uh, sorry, but no. Apple stores are tight as is, there's no capacity to turn the damn stores into public libraries, with people using machines that they have no intention of buying. Already it drives me insane when I want to check out a machine and there's someone that's been hogging it for Facebook, etc.
  • Reply 38 of 60
    alcstarheelalcstarheel Posts: 554member
    Good story. Obviously not recommended for customers to do production work in the store but I've never seen employees turn people away.

    If Apple wanted to stop this they could probably easily put in some types of limits but I don't see them doing that.

    Like someone said if a potential customer is that good at the software it's definitely a teaching opportunity to get them to do in-store tutorials. Just shows how easy things are on the Mac and with Apple.
  • Reply 39 of 60
    SpamSandwichSpamSandwich Posts: 33,407member
    Quote:
    Originally Posted by RichL View Post

     

     

    This is great PR for Apple. Plenty of tourists use Apple Stores as a free Internet cafe. At least this guy used Apple's hardware and software for something productive.




    I suppose it's a good human interest story, but I'd hate to see every deadbeat in the world gravitating to Apple Stores to play on the hardware with no real intention to purchase.

  • Reply 40 of 60
    apple ][apple ][ Posts: 9,233member
    Quote:
    Originally Posted by alcstarheel View Post



    Like someone said if a potential customer is that good at the software it's definitely a teaching opportunity to get them to do in-store tutorials. Just shows how easy things are on the Mac and with Apple.

     

    It doesn't take a genius to produce music today, because most of the software comes with pre-played loops and if somebody is capable of copying and pasting, then they too can make a song. Basically, anybody can do it.

Sign In or Register to comment.