Apple to greatly expand retail presence in India with 500 'Authorized Mobility Resellers'
As a part of its newly-invigorated attempt to improve sales in India, Apple is reportedly working to help launch 500 "Authorized Mobility Reseller" locations in 12 different cities.
The company is actively selecting partners in the project, and over 100 are already on board, sources told NDTV Gadgets. Retailers with past good performance as Apple resellers are said to be getting preference. The company has identified "micro markets" within each city, but is now hiring a project manager to narrow down store sites.
Although stores will be owned and run by independent retailers, Apple is said to be imposing rules on the size and design of each outlet, and appointing its own contractors to build out interiors. The company will help train staff on its products.
Although their label might suggest an iPhone focus, AMRs are expected to sell iPads as well, and various third-party accessories for both devices.
Apple has had difficulty making inroads into the Indian mobile market, owing to factors like its unique structure, the lack of any official Apple Stores, and the high cost of Apple products. Recent data indicated that while Apple had a 2 percent share of the Indian market, Samsung had 28 percent.
To help break through, the company is not only pursuing a new retail strategy but hiring a government affairs specialist who can pressure regulators into adopting Apple-friendly policies. In June it signed a deal with a fifth smartphone distributor as part of a plan to double local iPhone sales in each of the next three years.
The company is actively selecting partners in the project, and over 100 are already on board, sources told NDTV Gadgets. Retailers with past good performance as Apple resellers are said to be getting preference. The company has identified "micro markets" within each city, but is now hiring a project manager to narrow down store sites.
Although stores will be owned and run by independent retailers, Apple is said to be imposing rules on the size and design of each outlet, and appointing its own contractors to build out interiors. The company will help train staff on its products.
Although their label might suggest an iPhone focus, AMRs are expected to sell iPads as well, and various third-party accessories for both devices.
Apple has had difficulty making inroads into the Indian mobile market, owing to factors like its unique structure, the lack of any official Apple Stores, and the high cost of Apple products. Recent data indicated that while Apple had a 2 percent share of the Indian market, Samsung had 28 percent.
To help break through, the company is not only pursuing a new retail strategy but hiring a government affairs specialist who can pressure regulators into adopting Apple-friendly policies. In June it signed a deal with a fifth smartphone distributor as part of a plan to double local iPhone sales in each of the next three years.
Comments
This is going to be huge. Apple is large and in charge!
How high are the tariffs?
I poked around and found that the 16GB iPhone 6 costs 44,350 rupees = $690 USD. That's only about $40 more than the off contract price in the U.S. ($650).
Distribution is a problem. Apple has hardly any retail presence and while iPhones can be purchased through carriers. It'll be interesting to see how this independent chain of authorized resellers will work out for them, but it should be a win-win for both Apple and local business owners.
That's not bad at all. It looks like it has come down substantially since I last checked.
iPhone 6 was launched at ?53,500 (USD 832). After few months it has been selling at ?56,000 (USD 871)(due to more tax). You have checked the current price (after 9 months of launch in India) in online websites.
The problem with the price in India is the buying power of the average customer. The average monthly salary of an Indian is around 25000 INR. Spending two months of his / her salary for a phone is usually out of the question. 50000 INR is a HUGE amount for an average Indian.
That is why Apple has subsidized their low end phones for India. The iPhone 5c can be brought at around 20000 INR from Amazon. This is around $310. In the US, the 5c costs $450. By this strategy, Apple has increased its presence in India drastically over the last couple of years.