iPhone share strong in Europe & other markets, softening in US, Kantar study suggests

Posted:
in iPhone edited August 2015
Although Apple's iPhone marketshare grew year-over-year in Europe, China, and several other parts of the world during the June quarter, it lost ground in the U.S. partly due to advances by Samsung and LG, according to a new report by Kantar Worldpanel ComTech.




In Europe's five biggest markets -- the U.K., Germany, France, Italy, and Spain -- iPhone growth varied widely, for instance rising 5.5 percent in the U.K. but only 0.1 percent in Italy, Kantar said. Android's share meanwhile took substantial hits in the same regions, particularly in Germany and the U.K., which saw declines of 6.2 and 6.1 percent respectively.

"Apple iOS returned to growth across all of Europe's 'big five' markets, as it recorded its first year-on-year gain in France since February 2015," wrote Kantar research chief Carolina Milanesi.

Looking outward, iPhone share was up 9.1 percent in Australia, 7.3 percent in China, and 2.7 percent in Japan.

In the U.S. however the device dipped 2.3 percent to a 30.5 percent share. Kantar noted that on top of Samsung and LG growing their shares in the region, iPhone sales are also likely beginning to level off, since the country's initial demand was extremely strong.

Samsung's advance is said to be linked to the Galaxy S6 doing better in the U.S. than some other regions, while LG's may be connected to the impact of newer data plans on mid-tier phones. Together, the two companies are said to account for 78 percent of U.S. Android sales.

The high price of iPhones is thought to be deterring many American shoppers. According to a Kantar survey, 43 percent of American Android buyers mentioned a good price as the main attraction. In Europe, conversely, Android buyers cited screen size as the biggest draw.

People opting for an iPhone, though, are said to consider a wider variety of factors such as materials, reliability, and durability.

Apple's marketshare could surge again within the next month or two, when it's expected to unveil the so-called "iPhone 6s" and "6s Plus."

Comments

  • Reply 1 of 19
    foggyhillfoggyhill Posts: 4,365member

    A report a few days ago said THE OPPOSITE.

    Also, shares always fall a bit before release of new phone.

    Man, those companies live by clickbait FUD articles, especially titles.

  • Reply 2 of 19
    gatorguygatorguy Posts: 17,865member
    foggyhill wrote: »
    A report a few days ago said THE OPPOSITE.
    Also, shares always fall a bit before release of new phone.
    Man, those companies live by clickbait FUD articles, especially titles.
    Doesn't make any difference at all in the first place. Period.

    Apple ain't goin' broke.
  • Reply 3 of 19

    Another piece of consultant pap...

     

    Looks like they just make up the numbers as they please.

  • Reply 4 of 19
    rogifanrogifan Posts: 10,669member
    Doesn't it seem a bit odd that Apple's share would be up in Europe but down in the U.S.? Haven't we always been told Europe is more price sensitive?
  • Reply 5 of 19
    jungmarkjungmark Posts: 6,488member
    Doomed. Apple's growth in Europe isn't "growthy" enough! U.S. Share is fading. Wither thee Apple. /s
  • Reply 6 of 19
    rogifan wrote: »
    Doesn't it seem a bit odd that Apple's share would be up in Europe but down in the U.S.? Haven't we always been told Europe is more price sensitive?

    Greece, perhaps. ;)
  • Reply 7 of 19
    adrayvenadrayven Posts: 460member
    You need to look at who paid for this 'analysis' - basically Android players and PC makers. Companies like this always analyze toward their client.. so it can be used as a marketing piece to hit their competition over the head.
  • Reply 8 of 19
    gatorguygatorguy Posts: 17,865member
    adrayven wrote: »
    You need to look at who paid for this 'analysis' - basically Android players and PC makers. Companies like this always analyze toward their client.. so it can be used as a marketing piece to hit their competition over the head.
    Where did you find who paid for it?
  • Reply 9 of 19
    dasanman69dasanman69 Posts: 12,921member
    gatorguy wrote: »
    adrayven wrote: »
    You need to look at who paid for this 'analysis' - basically Android players and PC makers. Companies like this always analyze toward their client.. so it can be used as a marketing piece to hit their competition over the head.
    Where did you find who paid for it?

    In the results. :lol:
  • Reply 10 of 19
    cnocbuicnocbui Posts: 3,613member
    Quote:

    Originally Posted by Adrayven View Post



    You need to look at who paid for this 'analysis' - basically Android players and PC makers. Companies like this always analyze toward their client.. so it can be used as a marketing piece to hit their competition over the head.



    Oh Really?

     

    So When the same company announced iOS Phone share increasing, then that must have been because Apple were paying them to say that?

     

    Quote:


     iOS phone share growing faster than Android in US, UK and France

    By Daniel Eran Dilger    

    Monday, July 29, 2013, 10:35 am PT (01:35 pm ET)

    New data from Kantar Worldpanel

    http://appleinsider.com/articles/13/07/29/ios-phone-share-growing-faster-than-android-in-us-uk-and-france

     

    Apple's iOS takes phone sales share in US, Australia prior to iPhone 5s launch

    By Daniel Eran Dilger    

    Monday, November 04, 2013, 10:15 am PT (01:15 pm ET)

    Apple's share of smartphone sales through the September quarter nudged up 1.3 percentage points in the U.S., 2.2 points in Latin America, and a dramatic 7 points in Australia, while slipping 6.4 points in China and losing 2.3 points across Western Europe.

    Kantar Q3 2013

    The shifts, detailed in a report by Kantar Worldpanel

    http://appleinsider.com/articles/13/11/04/apples-ios-takes-phone-sales-share-in-us-australia-prior-to-iphone-5s-launch



     

     

    As usual, if news from a source is seen as positive towards Apple it's veracity goes unquestioned but if the same source says something construed as negative about Apple, the source is derided and said to be incompetent. 

  • Reply 11 of 19

    As Americans become poorer each year there will be less money to spend on premium products like the iPhone. Look at the clothing industry and "fast fashion" with companies like H&M and Zara. Clothes are a commodity and have prices equal to those from 40 years ago. This is accomplished by using the cheapest labor in the world. Apple already produces the vast majority of its products in China using factories owned by third party companies. Sure Tim Cook gets a tour every couple of years to make sure all the workers look healthy and nobody ever complains. Apple along with other global companies make vast profits which is only possible with nearly free labor. Copy cat companies will find a way to undercut Apple at its own game, the way they have already done with Samsung. Our society wants most things for free although the cost associated with free is much higher than any of us realize. Less people each year reap the rewards of products like the iPhone and more people fall from the middle class into the poor or working poor. The poor will not buy Apple products they will buy the copycat version which for all purposes will be the same product. 

  • Reply 12 of 19
    chadbagchadbag Posts: 1,049member
    Quote:

    Originally Posted by Rogifan View Post



    Doesn't it seem a bit odd that Apple's share would be up in Europe but down in the U.S.? Haven't we always been told Europe is more price sensitive?



    They are.  They've all been saving their Euro-cents in order to afford an iPhone and finally have saved enough. /s

  • Reply 13 of 19
    maestro64maestro64 Posts: 3,907member
    what they did not factor in is the fact there are still lots of Iphone 4, 5 and 5s in service along with iphone 6. They can not say the same about Sumsung and LG phone most of the older version of their phone headed to a recyling plant. Yeah Samsung and LG ticked up in sales since people were replacing the old andriod crap they had with another version of carp due to the fact Samsung was trying to give away phones in May and June, they did not get to BOGO, but dame close. We all know that Apple as a whole with all modals are in the hands of more people than Samsung or LG. and Apples numbers continue to grew.

    The analysis do not factor in anyone who had not bought recently into the market share numbers. Any or you still on with a phone less than the 6 you do not count.
  • Reply 14 of 19
    kennmsrkennmsr Posts: 95member
    My extended family is still using 4 - iPhone 3s and of course the Android camp is showing increase sales numbers with BOGOs and $100 rebates. People will use any piece of junk if it's FREE (almost).

    As with Apple Computer share numbers they only look at unit sales for a quarter and not really how many are really in daily use. I have one client who is still using his 1994 PowerMac 6100 for exactly what he bought it for (remember MegaPhone) although 2 power supplies have given up the ghost in the interim, It's a mainstay in his business.
  • Reply 15 of 19
    brucemcbrucemc Posts: 1,319member
    maestro64 wrote: »
    what they did not factor in is the fact there are still lots of Iphone 4, 5 and 5s in service along with iphone 6. They can not say the same about Sumsung and LG phone most of the older version of their phone headed to a recyling plant. Yeah Samsung and LG ticked up in sales since people were replacing the old andriod crap they had with another version of carp due to the fact Samsung was trying to give away phones in May and June, they did not get to BOGO, but dame close. We all know that Apple as a whole with all modals are in the hands of more people than Samsung or LG. and Apples numbers continue to grew.

    The analysis do not factor in anyone who had not bought recently into the market share numbers. Any or you still on with a phone less than the 6 you do not count.

    Very good point. There doesn't seem to be many studies of installed base market share (and talked about by media even less). One would expect Apple's share to be higher here due to strong brand and longevity of devices. I know one family that has a son who works at Apple and buys the latest phone each year, and then passes down the older models to the rest. All 4 members have iPhones, but from a market share analysis like this one, it would show only a single purchase each year.
  • Reply 16 of 19
    thomprthompr Posts: 1,507member
    Quote:
    Originally Posted by sog35 View Post

     

    I don't believe this numbers at all.

     

    Apple just had their biggest iPhone June quarter ever while Samsung and LG are getting their profits cut in half.




    Still possibly true, however, because seasonality comes into play.  Samsung just released its new flagship, and even though the S6 underwhelmed, it's possible that Samsung's underwhelming launch quarter can exceed Apple's very satisfying "last quarter before launch" quarter.  I'm not really sure what part of its cycle LG is in.  (And I don't care enough to go look it up.)  

     

    But even if true, that feat obviously won't be duplicated for the next 3 quarters.  :)

     

    Thompson

  • Reply 17 of 19
    misamisa Posts: 823member
    rogifan wrote: »
    Doesn't it seem a bit odd that Apple's share would be up in Europe but down in the U.S.? Haven't we always been told Europe is more price sensitive?
    European mobile carriers never subsidize the phones. Hence people in the USA tend to balk at paying 1299$ for the high end mobile phone, while Europeans see the iPhone and Samsung Galaxy phones with the same retail prices.

    Carriers in the USA are far more greedy and have been subsidizing the Korean phones less to make it look like the Korean phones are better deals, when they simply make more money on them since they have a lower wholesale price.
  • Reply 18 of 19
    singularitysingularity Posts: 1,317member
    misa wrote: »
    European mobile carriers never subsidize the phones. Hence people in the USA tend to balk at paying 1299$ for the high end mobile phone, while Europeans see the iPhone and Samsung Galaxy phones with the same retail prices.

    Carriers in the USA are far more greedy and have been subsidizing the Korean phones less to make it look like the Korean phones are better deals, when they simply make more money on them since they have a lower wholesale price.
    What rubbish.
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