Apple making 'premium' accessory packaging mandatory at Apple Stores - report

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Comments

  • Reply 21 of 31
    rayzrayz Posts: 814member
    gary deezy wrote: »
    I can understand Apple wanting to upgrade the look and feel of the product packaging on their shelves in order to keep its high standards, but I have two comments:

    1) As a vendor, I would like the freedom to allow my packaging to standout thru differentiation, and Apple seems to want to kill that
    2) As a consumer, I will be totally confused by 1000 white boxes with products perfectly centered on the front at a 3/4 tilted view. How the *bleep* am I supposed to find anything visually?

    Are there a thousand different accessories available in any Apple Store? I think the number is closer to a hundred at most.

    Ape has no said that the packages have to carry the same picture, so you should be able to do what you did before:

    If the box has a picture of a Tech21 iPhone case on the front, then there is a good chance that's what's in the box.
  • Reply 22 of 31

    The accessories can continue to look however the manufacturer wants them to look, right?  This is a fairly un-Apple thing to say, but I don't care much about what the package looks like, it's the actual item inside that typically matters to me.  That being said, I too really hate the welded shut plastic cartons you have to destroy just to open, and moving away from those is a good thing.  Unless...manufacturers simply put those welded shut cases inside of a white box.

  • Reply 23 of 31
    linkmanlinkman Posts: 1,036member
    Apple does have some really good ideas about packaging. I'm not a fan of them forcing vendors into it though. Apple's minimalist design has my stamp of approval. In this age where you can easily look up product information in droves you don't need 4,000 words micro-printed all over the box or encased in some plastic clamshell where you have to risk your life to open.

    Anyone remember the video that shows if Microsoft packaged the iPod?
  • Reply 24 of 31
    cnocbuicnocbui Posts: 3,613member
    Quote:

    Originally Posted by dorkus maximus View Post



    Why would Apple want consumers to confuse inferior products for their own? It's bad enough when you go on eBay looking for an Apple iPhone charging cable or headphones and every two bit knock-off has the Apple "look."



    Rather than insist that other vendors apply the Apple "trade dress" to their packages, Apple should insist that they not.



    Yeah, wouldn't want people inadvertently walking out of Apple Stores with B&W headphones or speakers instead of the Beats equivalent.

  • Reply 25 of 31
    boredumbboredumb Posts: 1,418member
    Quote:

    Originally Posted by SpamSandwich View Post

    Their stores, their rules.

    Well, of course...

    Except that to some, it might to some degree suggest,

    "Their philosophies, forgotten; their ideals, abandoned"...

    as per cnocbui's very illustrative response.

  • Reply 26 of 31
    SpamSandwichSpamSandwich Posts: 33,407member
    Quote:
    Originally Posted by boredumb View Post

     

    Well, of course...

    Except that to some, it might to some degree suggest,

    "Their philosophies, forgotten; their ideals, abandoned"...

    as per cnocbui's very illustrative response.




    How is unifying their in-store packaging at odds with one of their core philosophical pillars, which is intelligent, clean and well-made design?

  • Reply 27 of 31
    Quote:

    Originally Posted by dorkus maximus View Post



    Why would Apple want consumers to confuse inferior products for their own? It's bad enough when you go on eBay looking for an Apple iPhone charging cable or headphones and every two bit knock-off has the Apple "look."



    Rather than insist that other vendors apply the Apple "trade dress" to their packages, Apple should insist that they not.

    That was my exact thought. Doesn't seem a well thought through plan when people that will lead to people buying product they think have been made by Apple but arnt. In the UK we have iStores which are Apple Authorised Retailers as such have to look a certain way. But everyone believes there Apple Stores run by Apple. 

  • Reply 28 of 31
    SpamSandwichSpamSandwich Posts: 33,407member
    timgriff84 wrote: »
    That was my exact thought. Doesn't seem a well thought through plan when people that will lead to people buying product they think have been made by Apple but arnt. In the UK we have iStores which are Apple Authorised Retailers as such have to look a certain way. But everyone believes there Apple Stores run by Apple. 

    They don't allow "inferior products" to display at Apple Stores.
  • Reply 29 of 31
    Quote:

    Originally Posted by SpamSandwich View Post





    They don't allow "inferior products" to display at Apple Stores.

    To a lot of people a product is inferior because it's not Apple. Irrespective of if it's actually the same product, the Apple brand and logo add value to something. You may spend £30 on an accessory because you think it's made by Apple due to being in an Apple store and it being packaged the same as all of Apple own products, whereas if you realized it was made by someone else you may have only been willing to spend £25.

     

    In reality the third part product may actually be better than the Apple product. But a lot of people perceive Apple to be better than everyone else, therefore all 3rd party products are inferior to Apples.

  • Reply 30 of 31
    timgriff84 wrote: »
    To a lot of people a product is inferior because it's not Apple. Irrespective of if it's actually the same product, the Apple brand and logo add value to something. You may spend £30 on an accessory because you think it's made by Apple due to being in an Apple store and it being packaged the same as all of Apple own products, whereas if you realized it was made by someone else you may have only been willing to spend £25.

    In reality the third part product may actually be better than the Apple product. But a lot of people perceive Apple to be better than everyone else, therefore all 3rd party products are inferior to Apples.

    When Apple chooses to display any product in their stores there is an implied endorsement and responsibility for that product. This move makes complete sense from that standpoint.
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