Apple releases new Apple Watch ads with focus on Wallet, accessories, third-party apps & more
Apple on Wednesday published seven new short commercials touting Apple Watch software capabilities, first-party accessories and Siri, done up in the company's new aesthetic style.
Like the last bunch of Apple Watch ads, today's spots feature a bold, clean visual style reminiscent of classic television commercials.
The first 15-second spot, title "Move," illustrates Siri's natural language processing capabilities. Singer Leon Bridges asks Siri to "play some 80s music," and Apple Watch responds by playing the seminal INXS hit "Need You Tonight." Dancing ensues.
Apple's next ad, "Kiss," shows two love birds about to share a kiss before being interrupted by an Apple Watch alert for an arriving Uber. Luckily, the notification can be dismissed with a single tap (or swipe), leaving the couple some time to smooch.
Actress Chloe Sevigny makes an appearance in "Style," today's only ad focused on hardware. First seen lying on a pile of clothes, Sevigny tries on outfit after outfit, each time changing her Sport Band to match. The spot ends with the tagline "Mix it up."
Next up is "Play," which says Apple Watch so easy to use you can use one hand to place a $7,500 bid on eBay while tickling the ivory with the other.
Wallet, previously called Passbook, is the star of "Travel," an ad focusing on Apple Watch integration with ticketing and coupon apps, in this case from airline KLM. Apple Pay gets its own commercial touting the service's NFC-powered touch-to-pay capability.
Finally, Apple features the Apple Watch Move app, which helps users track and reach movement goals to maintain a healthy lifestyle.
Today's ads are the latest from Apple's campaign to get Apple Watch into the hands of more users. For example, the company recently expanded sales availability to New York electronics store B&H Photo.
Like the last bunch of Apple Watch ads, today's spots feature a bold, clean visual style reminiscent of classic television commercials.
The first 15-second spot, title "Move," illustrates Siri's natural language processing capabilities. Singer Leon Bridges asks Siri to "play some 80s music," and Apple Watch responds by playing the seminal INXS hit "Need You Tonight." Dancing ensues.
Apple's next ad, "Kiss," shows two love birds about to share a kiss before being interrupted by an Apple Watch alert for an arriving Uber. Luckily, the notification can be dismissed with a single tap (or swipe), leaving the couple some time to smooch.
Actress Chloe Sevigny makes an appearance in "Style," today's only ad focused on hardware. First seen lying on a pile of clothes, Sevigny tries on outfit after outfit, each time changing her Sport Band to match. The spot ends with the tagline "Mix it up."
Next up is "Play," which says Apple Watch so easy to use you can use one hand to place a $7,500 bid on eBay while tickling the ivory with the other.
Wallet, previously called Passbook, is the star of "Travel," an ad focusing on Apple Watch integration with ticketing and coupon apps, in this case from airline KLM. Apple Pay gets its own commercial touting the service's NFC-powered touch-to-pay capability.
Finally, Apple features the Apple Watch Move app, which helps users track and reach movement goals to maintain a healthy lifestyle.
Today's ads are the latest from Apple's campaign to get Apple Watch into the hands of more users. For example, the company recently expanded sales availability to New York electronics store B&H Photo.
Comments
I see pros & cons of the short format:
Pro: Apple can spread its advert dollars more broadly, creating more 'impressions' over a sustained period of time.
Con: May be disorienting to someone not already familiar with the Watch's interface & capabilities. ("Huh? What was that?")
Which can at times be effective in creating curiosity.
The haters are still going to hate. The latest meme being these ads are a desperate move by Apple to try and increase sales of a failed product.
Me likey.
I see pros & cons of the short format:
Pro: Apple can spread its advert dollars more broadly, creating more 'impressions' over a sustained period of time.
Con: May be disorienting to someone not already familiar with the Watch's interface & capabilities. ("Huh? What was that?")
Which can at times be effective in creating curiosity.
Yeah, was going to say ("Huh? What was that?") is e x a t l y what they want.
Hahaha this happened when I played the commercial next to my Watch. Not a word of a lie. I thought it was pretty funny.
Ha, and I got Ebony & Ivory.
Nice. Some Paul & Stevie
That piano player- eBay ad was real. Timing is everything with those auctions. The watch is uniquely handy for that.
I also love paying for things with my watch and Apple Pay. Can't get much more convenient or secure.
How'd you catch the song at 0:00?
Songs lag a bit for me when I play them. Happens on my iPhone too. The town I live in isn't known for its stellar internet connection speeds. Sadly, I can catch almost any song at 0:00 since it usually sits at that for a few seconds.
See?
I was just being facetious, fake accusing you of setting it up to make it look like the commercial triggered Hey Siri to have something cool to post... But in fact that little bit of lag is sad. I experience it too
Hahaha, no prob. I figured someone might say something when i saw the 0:00 too. But yeah, most times I get a max speed of under 2 Mbps for download speeds. On a good day. One day I had it clocked at 0.03 Mbps on Speedtest. Couldn't do a whole lot with that.