Steve Jobs considered an 'Apple Car' in 2008, iPod creator remembers

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  • Reply 21 of 46
    rogifan wrote: »

    So your explanation is a opinion filled blog post by a music insider who doesn't like Iovine, another music insider? Talk about digging deep...
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  • Reply 22 of 46
    Sure they did.
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  • Reply 23 of 46
    flaneurflaneur Posts: 4,526member

    IMO it's not a question of "if", but only "when". And everyone feels uncomfortable with this right now. Once the tech and infrastructure is there, people will adapt. As they did when engines replaced horses, and people started flying in the air, etc.

    Much as I hate to diagree with Your Saneness, this will be the very first time that Control in the Face of Chaos (TM) would be technologically abstracted and externalized into machinery, in fact, into machine intelligence. With living humans at risk.

    Railroads had rails, airplane autopilot deals with relative simplicity, so human surrender of control was easy. This level of surrender may be very hard.
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  • Reply 24 of 46
    rogifanrogifan Posts: 10,669member
    So your explanation is a opinion filled blog post by a music insider who doesn't like Iovine, another music insider? Talk about digging deep...

    Where is he wrong? I don't think he is.
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  • Reply 25 of 46
    rogifan wrote: »
    Where is he wrong? I don't think he is.

    When you can't dispute the facts, attack the source.
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  • Reply 26 of 46
    When you can't dispute the facts, attack the source.

    What facts? It's all opinions. What attack? My question addresses facts.
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  • Reply 27 of 46
    calicali Posts: 3,494member
    rogifan wrote: »
    Not much different than spending $3B on a headphone company. :p

    Not a "headphone company" but Beats. A company that owns over %50 of the premium headphone market, has gigantic profit per unit, has tons of free marketing, who made $1 BILLION with a marketing budget of $0.
    This just screams Apple.

    How much of the premium thermostat market does Nest have? Did it come with a years head start streaming service?
    rogifan wrote: »
    What was the point of the acquisition though? You can't tell me Apple needed Beats to stand up a streaming music service. That's just nonsense. A good streaming music service doesn't need a music industry hustler like Jimmy Iovine.

    Comments like these always make me laugh.

    You guys don't know who Jimmy is.

    It also amazes me that 4 months after Apple Music's launch people expect it to be bigger than Spoty. I'd give it a year or even 6 months first. With Jimmy and Dre on board I expect a ton of exclusives.

    Wow look what I've found by accident on Amazon just now:
    400
    if this doesn't tell you anything, nothing will.
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  • Reply 28 of 46
    cali wrote: »
    Not a "headphone company" but Beats. A company that owns over %50 of the premium headphone market, has gigantic profit per unit, has tons of free marketing, who made $1 BILLION with a marketing budget of $0.
    This just screams Apple.

    How much of the premium thermostat market does Nest have? Did it come with a years head start streaming service?
    Comments like these always make me laugh.

    You guys don't know who Jimmy is.

    It also amazes me that 4 months after Apple Music's launch people expect it to be bigger than Spoty. I'd give it a year or even 6 months first. With Jimmy and Dre on board I expect a ton of exclusives.

    Wow look what I've found by accident on Amazon just now:
    400
    if this doesn't tell you anything, nothing will.

    What's the image? It's so small on the mobile version of this site that it's unreadable.
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  • Reply 29 of 46
    calicali Posts: 3,494member
    What's the image? It's so small on the mobile version of this site that it's unreadable.

    Sorry it's just an Amazon "gift guide" banner that features 2 electronics. Beats headphones and the Surface Tablet. The banner says "Sponsored by Windows 10".

    The point is,
    Free advertising. Hot item. Ubiquitous.
    You see these types of banners everywhere with Beats in them.
    I often see eBay banners like these with Beats products and I've never purchased a Beats product ever. Heck all those Target/Best Buy/etc catalogs you get in the mail often advertise Beats products.
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  • Reply 30 of 46
    Quote:
    Originally Posted by bloggerblog View Post



    I wish Apple redesigns the bicycle; it's a market that has been asleep for decades, with "innovations" limited to lighter weight, brighter headlights, etc. these are lazy evolutionary items. In my opinion, as a bicyclist, current bicycles are unfinished, clunky products, where everything on them is an afterthought. The headlights are optional attachments, that can be easily unscrewed, stolen, or just fall off; the chain and gear system is ancient, dirty, and a service hog; pannier systems are also easily stolen; even the seat and the wheel are odd, when I chain my bike I have to chain the seat as well. Someone needs to rethink the bicycle, and I hope it's Apple.



    BTW, I am aware there are several efforts out there but, in my opinion, they're just more of the same.

     

    You don't know much about how bicycles work. They are the most efficient machine ever built, and any major changes to make them better have consistently failed. Diamond frame, with gears, cranks, and a chain -- very tough to beat for the combination of versatility, maintainability, and speed.

     

    Quote:
    Originally Posted by Flaneur View Post





    Much as I hate to diagree with Your Saneness, this will be the very first time that Control in the Face of Chaos (TM) would be technologically abstracted and externalized into machinery, in fact, into machine intelligence. With living humans at risk.



    Railroads had rails, airplane autopilot deals with relative simplicity, so human surrender of control was easy. This level of surrender may be very hard.

     

    We shall see. Security is inversely related to convenience, and the convenience factor can be huge.

     

    No more parking (ever). No more designated drivers. No more hauling your kids to soccer practice. No more driving to work. No more spending $20-$50k every 3-10 years on a new car, as you can bank on someone else's ownership to provide service at lower cost fueled by higher utilization.

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  • Reply 31 of 46
    calicali Posts: 3,494member
    Back on topic I think having this guy on Giggle is dangerous. I almost feel like Goog paid 3B for this hire alone. Don't be surprised if Giggle brings a car with some of Steve's ideas. Good thing Tim Cook was closest to Steve.
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  • Reply 32 of 46
    foggyhillfoggyhill Posts: 4,767member
    Quote:
    Originally Posted by Flaneur View Post





    Much as I hate to diagree with Your Saneness, this will be the very first time that Control in the Face of Chaos (TM) would be technologically abstracted and externalized into machinery, in fact, into machine intelligence. With living humans at risk.



    Railroads had rails, airplane autopilot deals with relative simplicity, so human surrender of control was easy. This level of surrender may be very hard.

     

    How is it hard? They'll start in places where it is easy, like long haul freeways  and move down from there.

    They could do it now and I'm telling you it would give 100% less accident the very first year (especially from truck related accidents)

     

    BTW, if humans aren't involved, a freeway doesn't differ all that much from a train track...

     

    We're not talking driving in manhattan here.... Were pedestrians and bikes are agents of chaos.

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  • Reply 33 of 46
    Quote:

    Originally Posted by Flaneur View Post





    Much as I hate to diagree with Your Saneness, this will be the very first time that Control in the Face of Chaos (TM) would be technologically abstracted and externalized into machinery, in fact, into machine intelligence. With living humans at risk.



    Railroads had rails, airplane autopilot deals with relative simplicity, so human surrender of control was easy. This level of surrender may be very hard.



    Well, I'm not saying it is not more difficult than writing proper instructions for using a tooth pick. I am saying that manual override will eventually be obsolete and accepted. Not in one step. And of course driver assistance will grow until it is very close to autonomous driving. OEM and Tier1 are having internal schedules that envision this before 2030. Yesterday it was automatic gearboxes,  rain sensors, fixed cruise control, ABS and ESP. Today, you let your car do small things alone. Like park into a slot. Keep the lane. Accelerate and decelerate according to traffic situations. And people accept this freely. And for sure only under controlled road conditions with smart roads, vehicles intercommunicating and on specific roads/lanes.

     

    Airplanes habe no rails. And the pilot is actually a good deal there for psychological reasons. I do not have the actual numbers on near-accidents that were avoided through pilots that would not have been avoidable by a system on its own. Self-flying aircraft exist already today, btw. 

     

    The two risks that need to be securely addressed are:

    1. system failure. You do not want the car to go bing in the middle of a trip and drive you off a cliff etc. 

    2. system error. You do not want the car to react incorrectly when e.g. something unexpected happens.

     

    Well, the first one is covered by redundancy and appropriate safety margins, as eg. in the aerospace industry.

    The second by a) increase of computational power b) control of environment through as I stated inter-vehicle com and vehicle-road com, and at least in the beginning controlled environment = closed off roads/lanes.

     

     

    In addition to flying regularly, I drive roughly 100.000 km per year. I tell you, I'd sit in an autonomous vehicle in a heartbeat and I'd be convinced of much less accidents than now when all cars would be. Sane, or not ;-)

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  • Reply 34 of 46
    dasanman69dasanman69 Posts: 13,002member
    Who wants to bet that the guy that makes the most money drives the Camry? :lol:
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  • Reply 35 of 46
    nolamacguynolamacguy Posts: 4,758member
    What's the image? It's so small on the mobile version of this site that it's unreadable.

    I'm on the mobile version too. click on it.
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  • Reply 36 of 46
    rogifanrogifan Posts: 10,669member
    sog35 wrote: »
    They still wasted several billion and hundreds of thousands of man hours. Not even counting the opportunity costs and the negative effect that move had against their Android partners (especially Samsung).  Buying Moto directly resulted in Samsung pushing ahead with Tizen.  

    It sure didn't have any impact on their stock which is at record highs.
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  • Reply 37 of 46
    rogifanrogifan Posts: 10,669member
    Hmm...

    http://www.bizjournals.com/sanjose/news/2015/11/04/exclusiveapple-contemplating-huge-campus-of-up-to.html?ana=yahoo

    [QUOTE]Apple Inc. and the city of San Jose are working toward a development agreement that would allow the Cupertino-based juggernaut to build a north San Jose campus of up to 4.15 million square feet, according to city records — an amount larger than Apple’s “spaceship” campus under construction in Cupertino[/QUOTE]

    Apple's buying up all this real estate for a reason. If that doesn't tell people they have big plans in the works I don't know what will.
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  • Reply 38 of 46
    realisticrealistic Posts: 1,154member

    Quote:




    Originally Posted by SpamSandwich View Post





    Could turn out that Americans will never be comfortable with completely autonomous vehicles, but driver assistance will certainly continue to improve to the point where almost all collisions will become avoidable.

    Completely autonomous vehicles are still many, many years away. I am not really sure if even trying to make a car completely autonomous is a good idea.

     

    I use today’s GPS systems as an example and my main argument. GPS was designed to be an aid to help get us from point A to point B and was never mentioned as being infallible. As a result of relying on GPS some people are now driving off roads, bridges, into water, thru detour signs etc. etc. etc. because they follow the GPS voice prompts without thought, all while being totally oblivious to their surroundings and the current situation.

     

    Making smarter and smarter vehicles is a good thing. I can’t see completely autonomous vehicles being successful until all vehicles on the road are completely autonomous vehicles to remove the human error factor.

     

    I am all for vehicles getting smarter and smarter as time and technology permits but as far as vehicles becoming completely autonomous, not so much.

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  • Reply 39 of 46
    msanttimsantti Posts: 1,377member
    The tech was not really there in 2008 to start something.

    They also had around 25 billion in cash then compared to close to 210 billion now.
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  • Reply 40 of 46
    gatorguygatorguy Posts: 24,772member
    msantti wrote: »
    The tech was not really there in 2008 to start something.

    They also had around 25 billion in cash then compared to close to 210 billion now.
    There were companies already well underway with driverless car projects earlier than that. Companies with no more cash in the bank that that either.
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