Apple's Eddy Cue touts iOS for enterprise, demos iPad Pro at Dropbox Open

Posted:
in General Discussion edited November 2015
Apple SVP of Internet Software and Services Eddy Cue made a surprise appearance at the Dropbox Open event on Wednesday, where he touted Apple's efforts in enterprise and showed off the new Dropbox Paper app for iPad Pro.


Apple exec Eddy Cue onstage with Dropbox CEO Drew Houston. | Source: Dropbox VP of Product Todd Jackson via Twitter


Cue was on hand to talk enterprise with Dropbox CEO Drew Houston, the theme of Dropbox Open, but managed to squeeze in other topics including iPhone, iOS and the pace of tech innovation, according to tweets from Mashable reporter Karissa Bell.

Cue said Apple's iOS offers enterprise users a number of benefits, not the least of which being high upgrade rates. That iPhone and iPad users stay up to date with the latest hardware and software is important for companies as security hacks become a more prevalent issue. In some cases obsolete software is to blame for data breaches.

The upcoming iPad Pro also made an appearance today, with Cue and Houston offering a first look at the Dropbox Paper app specifically designed for the big-screen tablet. When it launches in the first quarter of 2016, Paper will let users collaborate on rich documents in real time, annotate files, conduct chats and more. The service is currently in beta testing as an online-only product.

Earlier in the day Dropbox announced an all new enterprise tier with collaboration tools similar to those offered by rival cloud services company Box. Dropbox is building out big business offerings in an attempt to bolster its bottom line, noting 150,000 companies are paying "Dropbox for Business" subscribers. The company also announced HIPAA compliance, a welcome feature for healthcare professionals and facilities looking to migrate patient records to the cloud.

Apple's executives have been uncharacteristically active in the public arena as of late. Cue's appearance at Dropbox Open follows a recent interview aired on CNNMoney that focused on the new Apple TV. CEO Tim Cook has been most visible, participating in an interview with NPR, appearing at this year's WSJD Live conference and opening up on "The Late Show with Stephen Colbert."

Comments

  • Reply 1 of 15
    so is Paper like Google Wave? Man I thought that had a lot of potential. It should have been rolled into Googles Office products rather than shut down. Or is just like a Google Doc?
  • Reply 2 of 15
    appexappex Posts: 687member

    Bring the Mac tablet.

  • Reply 3 of 15
    sphericspheric Posts: 1,667member
    appex wrote: »
    Bring the Mac tablet.

    Year 5 of iPad and you still don't get that the only way Apple would bring on a "Mac tablet" is if it weren't a Mac?
  • Reply 4 of 15
    haggarhaggar Posts: 1,568member
    Quote:
    Originally Posted by spheric View Post





    Year 5 of iPad and you still don't get that the only way Apple would bring on a "Mac tablet" is if it weren't a Mac?

     

    Several monitor manufacturers make large multitouch displays for interactive signage and industrial applications. I'm sure many of the companies using those displays would rather run them on Macs instead of depending on Windows. Since these monitors take advantage of the multitouch input support built into Windows, the manufacturers are not going to be bothered to make Mac drivers, nor should they be expected to. Having Apple provide native hardware support for external multitouch displays and bringing Cocoa Touch API to OS X makes more sense than asking them to sell a 40 inch iPad.

  • Reply 5 of 15
    slurpyslurpy Posts: 5,061member
    Quote:
    Originally Posted by AppeX View Post

     

    Bring the Mac tablet.


     

    Dear God, WHY?! Why the hell are you so insistent on using touch with an OS that was never designed for it? The new Macbook is basically the size and weight of a tablet, but includes a keyboard and touchpad, you know, a sane way to interact with OSX? What exactly do you look forward to in a Mac tablet? Doing file management and resizing windows with your fingers? Tapping the TINY window controls? Using pro apps with your thumb? It will NEVER happen. 

  • Reply 6 of 15
    virtuavirtua Posts: 206member
    Both are built on the same platform and both are merging....you can see it more and more. The performance leaps mean that the iPad will be increasingly more capable and take on more of the Mac OS......optimised for touch. In the mean time the Mac OS continues to move towards a simpler conversion for touch.
  • Reply 7 of 15
    Good stuff.

    But lets hope they have updated Safari for launch day. Businesses really do not wish to suffer the 'since 2012'mothballed feel of that!
  • Reply 8 of 15
    How about just "Bring that new iPad Pro", or confirm the release date, money is melting in my pocket...
  • Reply 9 of 15
    sphericspheric Posts: 1,667member
    Quote:

    Originally Posted by virtua View Post



    Both are built on the same platform and both are merging....you can see it more and more. 

     

    No, they are not, in the slightest.

     

    Apple is heavily integrating them with one another, and making transitioning between them absolutely seamless, but this means the exact opposite of what you seem to think is happening:

     

    Everything Apple is doing is CEMENTING their separate identities as two distinct systems. 

  • Reply 10 of 15
    They are a business and businesss keep all options open.

    The A9 gives Apple supreme negotiating power with Intel, though even there I would certainly not rule out a move to AMD.
    If no deal suits Apple then OS/X running on say an Apple A10 certainly will happen
  • Reply 11 of 15
    haggarhaggar Posts: 1,568member
    Quote:
    Originally Posted by aBeliefSystem View Post



    They are a business and businesss keep all options open.



    The A9 gives Apple supreme negotiating power with Intel, though even there I would certainly not rule out a move to AMD.

    If no deal suits Apple then OS/X running on say an Apple A10 certainly will happen

     

     

    Will AX Macs also be able to run Windows RT? <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

  • Reply 12 of 15
    virtuavirtua Posts: 206member
    spheric wrote: »
    No, they are not, in the slightest.

    Apple is heavily integrating them with one another, and making transitioning between them absolutely seamless, but this means the exact opposite of what you seem to think is happening:

    Everything Apple is doing is CEMENTING their separate identities as two distinct systems. 

    iOS is stripped back OSX - Steve jobs said this in one of his interviews with walt mossberg - they are the same platform.

    And they are converging - as iPad continues to grow in power it will be able to do more things that the Mac can - recently moving to multi tasking and has file directories in cloud drive....it's going to be able to run the same programs more and more......just touch optimised. That will be the only difference really....but some will prefer touch, some won't....and some will use both.
  • Reply 13 of 15
    sphericspheric Posts: 1,667member
    Quote:
    Originally Posted by virtua View Post





    iOS is stripped back OSX - Steve jobs said this in one of his interviews with walt mossberg - they are the same platform.



    And they are converging - as iPad continues to grow in power it will be able to do more things that the Mac can - recently moving to multi tasking and has file directories in cloud drive....it's going to be able to run the same programs more and more......just touch optimised. That will be the only difference really....but some will prefer touch, some won't....and some will use both.



    Everything that faces the user, that you actually interact with, is completely different. Interaction via complete abstraction (a mouse cursor) is entirely different from direct on-screen manipulation with fingers, and the entire interface needs to be completely redesigned to take this into account. No unification is possible — even Microsoft realises this and actually just portmanteaus two completely disparate modes into a single device.

     

    Surface is NOT the convergence of touch and mouse-based OS approaches. It is the use of a single piece of hardware that switches between those two very distinct approaches.

     

    I don't think this is a viable approach — it is more damaging and confusing to the interface(s) than advantageous to the user. 

     

    We'll see if the market actually accepts the concept in a meaningful way. Surface sales are up, but I have my doubts that they'll be relevant a year from now.

  • Reply 14 of 15
    virtuavirtua Posts: 206member

    There was a time when you couldn't really do an email or surf the net on a phone....now you can and a whole lot more that would have been mac or pc only.  Email was optimised for iPhone as was web browsing along with a lot of things you can't really do well on pc.

     

    As the iPad gets closer and closer in the processor stakes to there will be less programs that can't be converted from a mac.  

     

    For input...the mouse argument.   Its down to the implementation....I think iPad works better than surface on this because the developers are forced to optimise for touch.  Surface moves too fast to converge without allowing for the differences to be worked out.

     

    But Powerpoint on iPad is a great example where I actually find it to be a better experience than using on a computer - and thats where it was born and bred.

     

    Then there is also the flexibility evolving in iPad to bridge that gap where it seems it can't be bridged in the hardware stakes.....the keyboard has been around for a while....but the new iPad pro keyboard will do shortcuts like a mac.  There is also now a pencil and even game controllers!  

     

    The list of things you can only do (and only do better) on a computer is shrinking.  It will be more about how you want to do things depending on where you are than can you do it.

     

    Is there room for mac and iPad to coexist......yes for years to come.

  • Reply 15 of 15
    haggarhaggar Posts: 1,568member
    Quote:
    Originally Posted by aBeliefSystem View Post



    They are a business and businesss keep all options open.

     

    Apple thinks of themselves more as 'artistes' than a business.  Artistes create what they want to create, not what people ask them to.  As for Macs with touchscreens, we can be guaranteed that the day Apple announces such a thing, there will be months of endless gloating by the public.  I think Apple is trying to delay this as long as they can, possibly until Jony Ive or Phil Schiller retire, because their fragile egos may not be able to handle being publicly called out and asked to explain.  Just look at all the uproar caused by the Pencil and Steve putting his foot in his mouth.  You want to see Jony Ive lose any more hair, or Schiller go through more binge eating? <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

Sign In or Register to comment.