For those who think AppleTV is merely "meh", it needs to be emphasised that Apple already dominates TV Everywhere (streaming paid TV).
Apple (iOS, Mac and AppleTV) has 62% market share in TV Everywhere (streamed PayTV) according to the Adobe Digital index in Q2 2015, utterly dominating Android on only 9%, Windows PCs on 18%, Roku on 7%, gaming consoles on 2%, Amazon Fire on 1% and Smart TVs on 0.7%.
And that was before the new TVOS-enabled AppleTv launched.
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Apple (iOS, Mac and AppleTV) has 62% market share in TV Everywhere (streamed PayTV) according to the Adobe Digital index in Q2 2015, utterly dominating Android on only 9%, Windows PCs on 18%, Roku on 7%, gaming consoles on 2%, Amazon Fire on 1% and Smart TVs on 0.7%.
And that was before the new TVOS-enabled AppleTv launched.