Apple honors Martin Luther King Day with website splash image

Posted:
in General Discussion
Apple on Monday acknowledged the Martin Luther King holiday in the U.S. with an image on its website, featuring a photo of the civil rights activist alongside a famous quote.




"Life's most persistent and urgent question is, 'What are you doing for others?'," the quote reads.

Apple now appears to be regularly marking the holiday by changing its website. The iTunes Store, iBooks Store, and the App Store have been left unaltered, however. Last year Apple additionally urged its employees to do volunteer work, and donate $50 to charity for each hour done, but it's not known if this policy is in effect for 2016.

CEO Tim Cook is strong backer of civil rights causes, at least in the U.S. He regularly donates to the Robert F. Kennedy Human Rights organization, from which he also recently received a "Ripple of Hope" award. He has also supported LGBT rights, for instance by making speeches and participating in San Francisco's Pride Parade.

On the matter of racial equality, Cook and Apple have been working to increase the diversity of its American workforce, which still skews predominantly white and male, especially in its upper ranks. The company is, however, asking shareholders to vote against a measure which would require more non-white people to be brought into its elite circles.
latifbp

Comments

  • Reply 1 of 12
    Classy. Quoting a great man, while subtly presenting a core Apple value. Well done.
    jony0latifbp
  • Reply 2 of 12
    mr omr o Posts: 1,046member
    Amazing!

    But why not Bowie last week? Apple - cough - Music?
    nolamacguy
  • Reply 3 of 12
    Good quote. Universal in scope.
  • Reply 4 of 12
    Rayz2016Rayz2016 Posts: 6,957member
    mr o said:
    Amazing!

    But why not Bowie last week? Apple - cough - Music?
    Good question. 

    SpamSandwich
  • Reply 5 of 12
    A good summary of the controversies, inaccuracies and legitimate weaknesses of King:

    http://www.snopes.com/history/american/mlking.asp
  • Reply 6 of 12
    Good quote. Universal in scope.
    It would be nice if Apple honored people like Ludwig Von Mises occasionally.
    tallest skil
  • Reply 7 of 12
    quinneyquinney Posts: 2,528member
    A good summary of the controversies, inaccuracies and legitimate weaknesses of King:

    http://www.snopes.com/history/american/mlking.asp
    Sorkin should write a screenplay.
    SpamSandwich
  • Reply 8 of 12
    sog35 said:
    Tim Cook tweeted about MLK. Good. I have no problem with that. 

    But Cook has time to tweet about MLK but no time to tweet about protecting Apple's imagine and brand? Apple has been dragged through the mud the last 6 weeks. Everyone saying iPhone sales are crumbling. Yet Cook says NOTHING!  All Cook had to do was tweet this:

    "iPhone sales are looking great. Remember supply chain is very unreliable gauge"

    "On tract to have our best holiday quarter every!"

    If Tim Cook just did that the stock price would be at $120 right now.
    No it wouldn't. 
    ronn
  • Reply 9 of 12
    quinney said:
    A good summary of the controversies, inaccuracies and legitimate weaknesses of King:

    http://www.snopes.com/history/american/mlking.asp
    Sorkin should write a screenplay.
    He'd never pen an honest portrayal.
  • Reply 10 of 12
    quinney said:
    Sorkin should write a screenplay.
    He'd never pen an honest portrayal.
    He'd probably have someone scream at MLK - "Just what IS this dream you keep talking about here??"
    edited January 2016
  • Reply 11 of 12
    ronnronn Posts: 449member

    Interesting insight on Apple's recognition of the MLK holiday:

    Over the weekend, some Apple employees were surprised to discover that the company now recognizes Martin Luther King Day as a paid holiday.

    This is a first. Last year, instead of paid time-off, Apple donated $50 per hour for volunteer work employees performed as part of its gift matching program.

    The delay in embracing the national holiday is ironic considering how much Apple (and other tech companies) have talked about hiring diversity and other civil rights issue in the past few years. It’s doubly ironic given that Apple has used images and quotes from Martin Luther King Jr. in its commercials  for more than a decade. [ ... ]

     I guess that's progress.

     

Sign In or Register to comment.