Apple's 'Shot on iPhone' billboards return with iPhone 6s photos

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  • Reply 21 of 24
    cnocbuicnocbui Posts: 3,613member
    Apple is becoming the new Kodak, perpetuating the idea that anyone can take pro photos with consumer grade cameras. Professional photos today are not what they used to be. They demand ultra high resolution to stand up to grand enlargements, clean details in shadows and highlights, and razor sharp details that only come from expensive lenses with quality glass. Not to mention a person who is experienced enough to use all these qualities to render an image that inspires. None of these billboards would be considered professional in the pro world. I use my iPhone camera every day to take shots of things that make my life easier. Movies today are shot in digital, but do you see cinematographers using consumer cameras? It's just sad how many people don't understand what a quality digital image is. These campaigns make me crazy.
    I agree with almost everything you said.  Sometimes I wonder if all these 'iPhone killed the camera' crowd have ever even seen a decent photo.  Cinematographers do us the Panasonic GH4 and Francis Ford Copolla and most other big movie production pros picked footage from a GH2 over all the expensive options available to Hollywood in a blind assessment.




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  • Reply 22 of 24
     There are shots you can only get with an expensive DSLR. There are shots you can only get with an iPhone.  Neither device obsoletes the other. 
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  • Reply 23 of 24
    Apple is becoming the new Kodak, perpetuating the idea that anyone can take pro photos with consumer grade cameras. Professional photos today are not what they used to be. They demand ultra high resolution to stand up to grand enlargements, clean details in shadows and highlights, and razor sharp details that only come from expensive lenses with quality glass. Not to mention a person who is experienced enough to use all these qualities to render an image that inspires. None of these billboards would be considered professional in the pro world. I use my iPhone camera every day to take shots of things that make my life easier. Movies today are shot in digital, but do you see cinematographers using consumer cameras? It's just sad how many people don't understand what a quality digital image is. These campaigns make me crazy.
    A quality image is an image that arrests the viewer.  Hard for many to accept.   Many banal shots are taken by "pros."
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  • Reply 24 of 24
    There are shots you can only get with a high-end DSLR.  There are also shots you can only get with an iPhone or equivalent.   Neither device obsoletes the other .
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