Users of Microsoft's 'free' Windows 10 find unexpected ads on lock screen

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Comments

  • Reply 21 of 56
    melgross said:
    To be fair, Microsoft did say this was going to be done even before the first betas of 10 came out. So the only people who didn't know are those who have paid no attention at all in the year plus, since it was announced.

    And for these who say that Apple has had a free OS for years, without Ads, again, to be fair, Apple charges for the OS in the price of the computer, which is, after all, an Apple product. Microsoft has nothing comparable other than their tablets. They need to make money of the software, and giving Windows away for free has cost them billions in sales and income.
    There perhaps another view. MS made such a mess with Windows 8 that the only way of overcoming the resistance to the next Windows upgrade was to give Windows 10 away. For me Windows 8 was the final straw. I moved to Apple which has mostly been a much happier experience.
    Ani
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  • Reply 22 of 56
    dachar said:
    melgross said:
    To be fair, Microsoft did say this was going to be done even before the first betas of 10 came out. So the only people who didn't know are those who have paid no attention at all in the year plus, since it was announced.

    And for these who say that Apple has had a free OS for years, without Ads, again, to be fair, Apple charges for the OS in the price of the computer, which is, after all, an Apple product. Microsoft has nothing comparable other than their tablets. They need to make money of the software, and giving Windows away for free has cost them billions in sales and income.
    There perhaps another view. MS made such a mess with Windows 8 that the only way of overcoming the resistance to the next Windows upgrade was to give Windows 10 away. For me Windows 8 was the final straw. I moved to Apple which has mostly been a much happier experience.
    I've been using Windows since 3.0 (well touched the prevous horrors, but only started really using with 3.0), it was pretty bad until 3.11 which was sort of OK if you could get your network stack stable (used DOS the very early versions), and Windows 10 is the one that I think will finally break me. I have to use ti because some software only runs on it, but I'm looking att alternatives for those software and I'm almost ready  for the disruption of a switch. My time is too valuable to be messed with in a constant way like this.
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  • Reply 23 of 56
    melgrossmelgross Posts: 33,715member
    foggyhill said:
    melgross said:
    To be fair, Microsoft did say this was going to be done even before the first betas of 10 came out. So the only people who didn't know are those who have paid no attention at all in the year plus, since it was announced.

    And for these who say that Apple has had a free OS for years, without Ads, again, to be fair, Apple charges for the OS in the price of the computer, which is, after all, an Apple product. Microsoft has nothing comparable other than their tablets. They need to make money of the software, and giving Windows away for free has cost them billions in sales and income.
    What? I totally disagree that this was publicized widely or clearly in any way to the general public.
    it wasn't in any way and I'm certainly not going to allow it even if it means hacking the god damn OS myself everytime this mallware/updates are downloaded (and yes I have this ability...).
    Already every upgrades is a mystery of fuck-ups, the worse being a flaky WIFI for 2 months (no patches until January after the november upgrade), four upgrades totally messed up my desktop and laptop for days/months; I don't have to time to be their guinea pig.

    Last time, permission all messed up and couldn't even access or change permissions on files I owned even when running ad admin! Some people lost access their whole drive like that A few reboots and ANOTHER patch fixed that fuck-up. If Apple messed up 10% of that people would dump their Iphone into the sink, but hey nobody expects anything from that POS OS that I'm forced to use for work (I also use Linux, BSD and even Macs (both hackintosh and real ones).

    If they said, free upgrade to Windows 10 and hey you're getting ads, well I sure think 90% of people that upgraded would have not done it. THAT IS FOR SURE.
    Microsoft did say this 18 months ago. If you didn't know about it it was because you weren't going to any of the many sites that talked about it as it was a big issue. It was also on a number of Tv news programs, etc. You don't need to hack into anything, because it takes 30 seconds to turn it off forever. Microsoft said that as well.

    And yes, they had a lot of borked updates, which you can't turn off, and no, you can't hack it either. It's been tried.
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  • Reply 24 of 56
    cali said:
    pmz said:
    I was all prepared to deliver an outraged, fist-shaking consumer diatribe...then I read: "Can be turned off in settings,"...and completely lost interest.
    The fact is it's there. It shouldn't be. Where's the media frenzy over this? Imagine if Apple did it...
    People let the garbage OS get away with everything or is it that Windows standards are so low people don't even care?

    Funny how one of the ads reads "Like what you see?"
    Apple does something similar, or have you forgotten? 
     0Likes 0Dislikes 0Informatives
  • Reply 25 of 56
    melgross said:
    To be fair, Microsoft did say this was going to be done even before the first betas of 10 came out. So the only people who didn't know are those who have paid no attention at all in the year plus, since it was announced.

    And for these who say that Apple has had a free OS for years, without Ads, again, to be fair, Apple charges for the OS in the price of the computer, which is, after all, an Apple product. Microsoft has nothing comparable other than their tablets. They need to make money of the software, and giving Windows away for free has cost them billions in sales and income.
    Boehoooee, poor MS.
    I almost feel sorry for them except that I remember the dark ages caused by this company.
    With MS nothing is fair, ever.
     0Likes 0Dislikes 0Informatives
  • Reply 26 of 56

    foggyhill said:
    melgross said:
    To be fair, Microsoft did say this was going to be done even before the first betas of 10 came out. So the only people who didn't know are those who have paid no attention at all in the year plus, since it was announced.

    And for these who say that Apple has had a free OS for years, without Ads, again, to be fair, Apple charges for the OS in the price of the computer, which is, after all, an Apple product. Microsoft has nothing comparable other than their tablets. They need to make money of the software, and giving Windows away for free has cost them billions in sales and income.
    What? I totally disagree that this was publicized widely or clearly in any way to the general public.
    it wasn't in any way and I'm certainly not going to allow it even if it means hacking the god damn OS myself everytime this mallware/updates are downloaded (and yes I have this ability...).
    Already every upgrades is a mystery of fuck-ups, the worse being a flaky WIFI for 2 months (no patches until January after the november upgrade), four upgrades totally messed up my desktop and laptop for days/months; I don't have to time to be their guinea pig.

    Last time, permission all messed up and couldn't even access or change permissions on files I owned even when running ad admin! Some people lost access their whole drive like that A few reboots and ANOTHER patch fixed that fuck-up. If Apple messed up 10% of that people would dump their Iphone into the sink, but hey nobody expects anything from that POS OS that I'm forced to use for work (I also use Linux, BSD and even Macs (both hackintosh and real ones).

    If they said, free upgrade to Windows 10 and hey you're getting ads, well I sure think 90% of people that upgraded would have not done it. THAT IS FOR SURE.
    W10 == clusterfuck
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  • Reply 27 of 56
    xbitxbit Posts: 408member
    Is this a US-only thing? I've never seen an advert on my gaming PC and there's no option to turn the ads on/off.
    singularity
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  • Reply 28 of 56
    foggyhill said:
    phil8192 said:
    My friend's Windows 7 computer gets incessant pop-ups from the taskbar to encourage "upgrading" to Windows 10.  She doesn't want to "upgrade" yet, but I fear she'll eventually click the "OK" button by accident instead of the "X" button to close the pop-up.  That's another form of forced, unwanted advertising.  I consider myself fortunate, because with my Linux system, nobody is pushing anything at me.
    I think there is a registry patch you can do to remove this.
    It's just a Windows Update (KB3035583) that needs to be uninstalled. Once it's been uninstalled, "Hide" the update in Windows Update to prevent it from automatically installing again the next time the PC checks for new updates (or set Windows Updates to be installed manually.)

    There are an incredible amount of "how to" blog "articles" online that step you through the whole process, with screenshots.

    Back to this thread topic ... The reaction is really way out of proportion to the "issue". The issue is just a continuance of things that are (or should be), at this point, common knowledge. As has been already pointed out, MS warned users about these privacy settings when Wndows 10 was still in beta, with another plethora of blog and news "articles" peppering the Internet about it since then. If this has caught anybody by surprise, and they are all up in arms about it, I would suggest that they climb out from underneath whatever rock they have been living. Then again, there is an element of entertainment to all the melodrama.
    edited February 2016
    singularity
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  • Reply 29 of 56
    Marvinmarvin Posts: 15,585moderator
    dachar said:
    melgross said:
    To be fair, Microsoft did say this was going to be done even before the first betas of 10 came out. So the only people who didn't know are those who have paid no attention at all in the year plus, since it was announced.

    And for these who say that Apple has had a free OS for years, without Ads, again, to be fair, Apple charges for the OS in the price of the computer, which is, after all, an Apple product. Microsoft has nothing comparable other than their tablets. They need to make money of the software, and giving Windows away for free has cost them billions in sales and income.
    There perhaps another view. MS made such a mess with Windows 8 that the only way of overcoming the resistance to the next Windows upgrade was to give Windows 10 away. For me Windows 8 was the final straw. I moved to Apple which has mostly been a much happier experience.
    I expect it has something to do with their place in mobile. Windows is now a converged OS and they can't charge desktop/laptop prices for Windows on mobile. iOS isn't an explicit purchase, Android is free so for Windows to be competitive in mobile, Microsoft has little choice but to become Google and use a different way to monetize on mobile and since they don't distinguish between mobile and desktop/laptop, the same applies there.

    http://thenextweb.com/microsoft/2015/07/29/wind-nos/

    "Windows 10 generates a unique advertising ID for each user on each device. That can be used by developers and ad networks to profile you"

    http://www.extremetech.com/gaming/204900-microsoft-sheds-light-on-windows-10-revenue-future-os-pricing-plans

    "it’s far more likely that Microsoft will make a play to embed post-purchase revenue streams as part of the Windows ecosystem. From Windows Store applications to Bing integration and in-OS advertising, Microsoft is moving away from deriving its income from the single point-of-purchase, and more towards an ecosystem where the initial OS revenue is just the beginning of monetization."

    http://betanews.com/2015/10/15/microsoft-now-uses-windows-10s-start-menu-to-display-ads/
    http://www.wired.co.uk/news/archive/2015-07/30/windows-10-paid-ad-removal-solitaire
    http://www.pcworld.com/article/2975790/windows/how-to-stop-windows-10s-annoying-microsoft-office-ads.html

    Microsoft in their financials say the following:

    "Other competitors develop and offer free applications, online services and content, and make money by selling third-party advertising. Advertising revenue funds development of products and services these competitors provide to users at no or little cost, competing directly with our revenue-generating products.

    Some companies compete with us using an open source business model by modifying and then distributing open source software at nominal cost to end-users, and earning revenue on advertising or complementary services and products. These firms do not bear the full costs of research and development for the software. Some open source software vendors develop software that mimics the features and functionality of our products."

    They are getting burned by Google so they want to increase focus on services like cloud services. They will probably still need to have paid upgrade programs because it will be hard to consistently get >$50 from every PC user. Windows Pro might use ads differently from Home or disable them knowing there will be paid upgrades at some point. They use different segment categories now:

    http://www.microsoft.com/investor/earningsandfinancials/financials/FY15/Q1/SegmentRevenues.aspx

    Windows is in Devices and Consumer Licensing, if they are to get $16b/year from say 300m consumers, that's ~$53 per user. It makes sense why they'd push recommendations for games as that's a big earning segment for them. They are obviously trying to grow their mobile audience, which reduces the amount they need to make from each person. Pushing the Windows Store like the game ad will bring in more revenue from Windows users too as they'll get a cut of each sale.

    They'll push Bing search and Cortana to bring up recommendations they can make money from via ads or through their store, possibly for their own products. Tomb Raider is a time-limited Microsoft exclusive title for example. People should know by now that profit-making businesses don't give you their profit-making products for free.
    duervo
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  • Reply 30 of 56
    pmzpmz Posts: 3,433member
    cali said:
    pmz said:
    I was all prepared to deliver an outraged, fist-shaking consumer diatribe...then I read: "Can be turned off in settings,"...and completely lost interest.
    The fact is it's there. It shouldn't be. Where's the media frenzy over this? Imagine if Apple did it...
    People let the garbage OS get away with everything or is it that Windows standards are so low people don't even care?

    Funny how one of the ads reads "Like what you see?"
    Why shouldn't be? I'm confused. Where is the written rule that says Microsoft can't do whatever the fuck it wants with Windows? If you don't like it, turn it off. Or better, don't use Windows and thus don't support this decision.
    Oh you have to use Windows? Ah.
     0Likes 0Dislikes 0Informatives
  • Reply 31 of 56
    foggyhillfoggyhill Posts: 4,767member
    melgross said:
    foggyhill said:
    What? I totally disagree that this was publicized widely or clearly in any way to the general public.
    it wasn't in any way and I'm certainly not going to allow it even if it means hacking the god damn OS myself everytime this mallware/updates are downloaded (and yes I have this ability...).
    Already every upgrades is a mystery of fuck-ups, the worse being a flaky WIFI for 2 months (no patches until January after the november upgrade), four upgrades totally messed up my desktop and laptop for days/months; I don't have to time to be their guinea pig.

    Last time, permission all messed up and couldn't even access or change permissions on files I owned even when running ad admin! Some people lost access their whole drive like that A few reboots and ANOTHER patch fixed that fuck-up. If Apple messed up 10% of that people would dump their Iphone into the sink, but hey nobody expects anything from that POS OS that I'm forced to use for work (I also use Linux, BSD and even Macs (both hackintosh and real ones).

    If they said, free upgrade to Windows 10 and hey you're getting ads, well I sure think 90% of people that upgraded would have not done it. THAT IS FOR SURE.
    Microsoft did say this 18 months ago. If you didn't know about it it was because you weren't going to any of the many sites that talked about it as it was a big issue. It was also on a number of Tv news programs, etc. You don't need to hack into anything, because it takes 30 seconds to turn it off forever. Microsoft said that as well.

    And yes, they had a lot of borked updates, which you can't turn off, and no, you can't hack it either. It's been tried.
    You easily not get the updates, it's just huge pain in the ass either way.
    The main hack is losing the desktop, which will happen if they piss off people enough and they're really trying it seams.
    "Borked" (sic), cost me money, there should a lawsuit about that but being a POS software seemingly is now expected (after 30 years of the same) and courts will say you waded into the manure willingly...
     0Likes 0Dislikes 0Informatives
  • Reply 32 of 56
    stevehsteveh Posts: 480member
    melgross said:

    And for these who say that Apple has had a free OS for years, without Ads, again, to be fair, Apple charges for the OS in the price of the computer, which is, after all, an Apple product. Microsoft has nothing comparable other than their tablets. They need to make money of the software, and giving Windows away for free has cost them billions in sales and income.
    After all, it's not like computer manufacturers shipping systems with Win10 have to pay licensing fees, which they roll into the price the customer pays.

    Wait...
    [Deleted User]
     1Like 0Dislikes 0Informatives
  • Reply 33 of 56
    foggyhillfoggyhill Posts: 4,767member
    Marvin said:
    dachar said:
    There perhaps another view. MS made such a mess with Windows 8 that the only way of overcoming the resistance to the next Windows upgrade was to give Windows 10 away. For me Windows 8 was the final straw. I moved to Apple which has mostly been a much happier experience.
    I expect it has something to do with their place in mobile. Windows is now a converged OS and they can't charge desktop/laptop prices for Windows on mobile. iOS isn't an explicit purchase, Android is free so for Windows to be competitive in mobile, Microsoft has little choice but to become Google and use a different way to monetize on mobile and since they don't distinguish between mobile and desktop/laptop, the same applies there.

    http://thenextweb.com/microsoft/2015/07/29/wind-nos/

    "Windows 10 generates a unique advertising ID for each user on each device. That can be used by developers and ad networks to profile you"

    http://www.extremetech.com/gaming/204900-microsoft-sheds-light-on-windows-10-revenue-future-os-pricing-plans

    "it’s far more likely that Microsoft will make a play to embed post-purchase revenue streams as part of the Windows ecosystem. From Windows Store applications to Bing integration and in-OS advertising, Microsoft is moving away from deriving its income from the single point-of-purchase, and more towards an ecosystem where the initial OS revenue is just the beginning of monetization."

    http://betanews.com/2015/10/15/microsoft-now-uses-windows-10s-start-menu-to-display-ads/
    http://www.wired.co.uk/news/archive/2015-07/30/windows-10-paid-ad-removal-solitaire
    http://www.pcworld.com/article/2975790/windows/how-to-stop-windows-10s-annoying-microsoft-office-ads.html

    Microsoft in their financials say the following:

    "Other competitors develop and offer free applications, online services and content, and make money by selling third-party advertising. Advertising revenue funds development of products and services these competitors provide to users at no or little cost, competing directly with our revenue-generating products.

    Some companies compete with us using an open source business model by modifying and then distributing open source software at nominal cost to end-users, and earning revenue on advertising or complementary services and products. These firms do not bear the full costs of research and development for the software. Some open source software vendors develop software that mimics the features and functionality of our products."

    They are getting burned by Google so they want to increase focus on services like cloud services. They will probably still need to have paid upgrade programs because it will be hard to consistently get >$50 from every PC user. Windows Pro might use ads differently from Home or disable them knowing there will be paid upgrades at some point. They use different segment categories now:

    http://www.microsoft.com/investor/earningsandfinancials/financials/FY15/Q1/SegmentRevenues.aspx

    Windows is in Devices and Consumer Licensing, if they are to get $16b/year from say 300m consumers, that's ~$53 per user. It makes sense why they'd push recommendations for games as that's a big earning segment for them. They are obviously trying to grow their mobile audience, which reduces the amount they need to make from each person. Pushing the Windows Store like the game ad will bring in more revenue from Windows users too as they'll get a cut of each sale.

    They'll push Bing search and Cortana to bring up recommendations they can make money from via ads or through their store, possibly for their own products. Tomb Raider is a time-limited Microsoft exclusive title for example. People should know by now that profit-making businesses don't give you their profit-making products for free.
    While they should "know", this was in no way publicized to the public; if you change your business model, well you should say so in a very public way, not brush it under the carper as well, you should have known. That sounds like something you'd say to a mark after you hustled them.

    I follow enough tech news to know that this never made it beyond the tech insider level; m mother, my aunt, my cousin  all upgraded by clicking this nagging crap icon at the bottom of their 8.1 saying this was "free".
    The problem is you go from a Windows 8.1 with no pubs to well, full on tracking with little warning, and it's not so easy to go back too for a neophyte.
    The way it's "sold" is a bait and switch; good for MS and not good at all for users.
    Seriously, what the hell advantage for the user of going from 8.1 to 10, near ZERO for all the people I know who did it, all advantage goes to Microsoft.

    Yep, these people feel like they got hustled.
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  • Reply 34 of 56
    foggyhillfoggyhill Posts: 4,767member
    duervo said:
    foggyhill said:
    I think there is a registry patch you can do to remove this.
    It's just a Windows Update (KB3035583) that needs to be uninstalled. Once it's been uninstalled, "Hide" the update in Windows Update to prevent it from automatically installing again the next time the PC checks for new updates (or set Windows Updates to be installed manually.)

    There are an incredible amount of "how to" blog "articles" online that step you through the whole process, with screenshots.

    Back to this thread topic ... The reaction is really way out of proportion to the "issue". The issue is just a continuance of things that are (or should be), at this point, common knowledge. As has been already pointed out, MS warned users about these privacy settings when Wndows 10 was still in beta, with another plethora of blog and news "articles" peppering the Internet about it since then. If this has caught anybody by surprise, and they are all up in arms about it, I would suggest that they climb out from underneath whatever rock they have been living. Then again, there is an element of entertainment to all the melodrama.
    They didn't "warn" the general public, you know the twits they'll make their money from, my mother, uncles, etc.
    I'm tired of this, warned; this is a thing you publicize through PR, not some panel, one of countless, were you sign off on your essentially forever, since for those people, there is no going back.
     0Likes 0Dislikes 0Informatives
  • Reply 35 of 56
    Windows user here, I would like to make it clear this is a feature in settings designed to update users lock screens with fresh new images every day, "Windows Spotlight" which users can interact with and tell it what images they like and don't like, so it can display updates with fresh new imagery based on the users likings. With the occasional ad in the form of a wallpaper mixed in there now and then.

    of course, the user could just set their lock screen to a static photo or a custom folder of pictures to update and flip through.



    duervo
     1Like 0Dislikes 0Informatives
  • Reply 36 of 56
    " @Microsoft - my OS is not your ad delivery system," Twitter user Kendall Miller wrote in January. "

    Cute, they think it's theirs. It's a few OS and they've stayed they have the right to serve ad's on it no matter what. It's never yours unless you pay the top price, but even then, it's not really 'yours'.

    edited February 2016
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  • Reply 37 of 56
    Can anyone confirm this on "Home"? I do not see these options. I got the free upgrade from Windows 7, and the personalization option isn't there. I haven't seen the ads either.
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  • Reply 38 of 56
    Win 10 is malware. You take a photo, its sent to Microsoft, all keystrokes are logged, email is read, disabling updates are impossible, microphone is monitored and your pc will constantly "call home" to Microsofts servers containing encrypted users data. Firewall rules and hosts files are usless at preventing this.
    Why did this get three dislikes? Then again, that could just be the Microshills, since upping/downing is anonymous now.

    It’s true.
     0Likes 0Dislikes 0Informatives
  • Reply 39 of 56
    Win 10 is malware. You take a photo, its sent to Microsoft, all keystrokes are logged, email is read, disabling updates are impossible, microphone is monitored and your pc will constantly "call home" to Microsofts servers containing encrypted users data. Firewall rules and hosts files are usless at preventing this.
    Why did this get three dislikes? Then again, that could just be the Microshills, since upping/downing is anonymous now.

    It’s true.
    Might be people "disliking" how Microsoft does all of that...
     0Likes 0Dislikes 0Informatives
  • Reply 40 of 56
    melgrossmelgross Posts: 33,715member
    foggyhill said:
    melgross said:
    Microsoft did say this 18 months ago. If you didn't know about it it was because you weren't going to any of the many sites that talked about it as it was a big issue. It was also on a number of Tv news programs, etc. You don't need to hack into anything, because it takes 30 seconds to turn it off forever. Microsoft said that as well.

    And yes, they had a lot of borked updates, which you can't turn off, and no, you can't hack it either. It's been tried.
    You easily not get the updates, it's just huge pain in the ass either way.
    The main hack is losing the desktop, which will happen if they piss off people enough and they're really trying it seams.
    "Borked" (sic), cost me money, there should a lawsuit about that but being a POS software seemingly is now expected (after 30 years of the same) and courts will say you waded into the manure willingly...
    The only way to not get Win 10 updates is to never be on a network connected to the Internet.
     0Likes 0Dislikes 0Informatives
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