Apple Store idea that will have PC users flying over to the Mac.

Posted:
in General Discussion edited January 2014
Apple needs to put Apple Stores in Air Ports. It would be the BEST place on the planet to get switchers. People are board, people are stuck there for hours on hours. If apple provided a store were people could come in check there E-mail, surf the web and play with the computers and software people would be packed in there catching a Mac cold and not even knowing it. How many people would rather be checking there E-mail and surfing the web rather than looking at soviner silver spoons in a over priced gift shop. I think a lot. The only problem is no one would really want to bye a computer wail waiting for a flight. No worry they can order it and it will be on there door step when they get home from there vacation. This would be an absolute killer stradigy that would have apple shoulder to shoulder with M$ in no time (sorta...hopfully )
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Comments

  • Reply 1 of 57
    ebbyebby Posts: 3,110member
    Airport inan airport. Get it!!! <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />



    OK, put this into the "worst joke" tread, I have a winner. <img src="graemlins/oyvey.gif" border="0" alt="[No]" />







    But yea, cool idea. And when your flight is delayed, you could play quake/warcraft/... in the store AND wirelessly while you are waiting for a flight.



    [ 07-24-2002: Message edited by: Ebby ]</p>
  • Reply 2 of 57
    jaredjared Posts: 639member
    [quote]Originally posted by Michaelm8000:

    <strong>Apple needs to put Apple Stores in Air Ports. It would be the BEST place on the planet to get switchers. People are board, people are stuck there for hours on hours. If apple provided a store were people could come in check there E-mail, surf the web and play with the computers and software people would be packed in there catching a Mac cold and not even knowing it. How many people would rather be checking there E-mail and surfing the web rather than looking at soviner silver spoons in a over priced gift shop. I think a lot. The only problem is no one would really want to bye a computer wail waiting for a flight. No worry they can order it and it will be on there door step when they get home from there vacation. This would be an absolute killer stradigy that would have apple shoulder to shoulder with M$ in no time (sorta...hopfully )</strong><hr></blockquote>



    The Apple Store in Bloomington, Minnesota already sees a lot of that...
  • Reply 3 of 57
    aquaticaquatic Posts: 5,602member
    Hehe funny but a good idea.



    Let's make this a thread about ideas for Apple stores.



    Mine: Bake-offs between PCs and Macs, featuring Jaguar, Microsoft RDC and Office, etc. Maybe some Samba demoing, Warcraft III demoing... Maybe you could even bring in your PC for classes on how to do things equivalently on the Mac, and get your old files off it, do cross-platform stuff, etc. I heard they might be doing this, I hope so! Unfortunately I haven't been to a store for a few months... There are none in Vermont.
  • Reply 4 of 57
    stevesteve Posts: 523member
    The only problem is that people wouldn't be buying anything there, so it would be hard to justify. In the Financial Analyst conference, they said that they were going about this on a store-by-store basis, and were only opening stores that they felt would make a profit on their own terms. I can't imagine someone buying a computer before they go on a plane. That just doesn't make much sense.
  • Reply 5 of 57
    ebbyebby Posts: 3,110member
    I was almost hired by an apple retailer, and if I took the job, I would no NUTS in the store. The biggest problem with the apple stores I visited was that they don't demonstrate what the computers can do. With one exception I can think of.



    If I ran a apple store, I would have actual DVD home theater system based around a G4, Projector, 5.1 surround, and remote control that sucker with applescript and a wireless TiBook. YEA!



    For the serious gamer, I would set out a top-of-the-line Mac system with all the coolest games. No, 4 of them for a network. I would have to have a gigabit switch to connect everything to the xServe on the second table. $$ OUCH $$



    To sum it up: DEMONSTRATE THE COMPUTERS TO THEIR FULL POTENTIAL!



    Oh, yea. <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
  • Reply 6 of 57
    aquaticaquatic Posts: 5,602member
    Ebby I feel your pain.



    I can not go into Staples again.



    "...does this PC come with a spell checker?"



    People think I work there when I start talking. Oh well, I can't resist helping them, and of course, I always end with "But, you should consider a Mac!" And so on...



    It's very sad why people buy PCs. The most mundane reasons. Solitaire oh boy! And even MineSweeper! Wait, even a spellchecker! :eek:
  • Reply 7 of 57
    naghanagha Posts: 71member
    actually, the only thing that would happen is a sharp rise in the purchase of 802.11 cards and people leaching off of apple's bandwidth.



    most people who would want to be checking their emails (business users) would already have a laptop on hand and would just patch into their networks.



    the best plan for apple to beat microsoft is to arrange for a huge meteor to strike redmond.
  • Reply 8 of 57
    [quote]Originally posted by nagha:

    <strong>actually, the only thing that would happen is a sharp rise in the purchase of 802.11 cards and people leaching off of apple's bandwidth.



    most people who would want to be checking their emails (business users) would already have a laptop on hand and would just patch into their networks.



    the best plan for apple to beat microsoft is to arrange for a huge meteor to strike redmond.</strong><hr></blockquote>



    Apple could put a password on the network. And it is not true that people that want to check there E-mail have lap tops. People who have lap tops can check there E-mail and every one around them would like too but dose not have a lap top.
  • Reply 9 of 57
    ibrowseibrowse Posts: 1,749member
    I agree that it would help sales a lot, maybe not in that particular store but it would influence people to switch. If not switch them it would get them curious. Not only that, it would get ignorant PC users that don't want to be educated on switching in there to look around out of boredom.
  • Reply 10 of 57
    eugeneeugene Posts: 8,254member
    Terrible idea.



    People who are going somewhere...what are they going to do, put the computer on lay-away?



    People who are coming...either they are visitors or they live here already. Either way they don't hang out at airports.



    What are you going to do, buy a new computer and fly it home?



    A lot of people don't have pre-arranged rides either. Cab drivers charge extra to lug stuff that won't fit in the trunk.



    ---



    What would be more feasible is this:



    Apple finds a company that does basically nothing but make kiosks/computer terminals. Apple contracts them to make web surfing kiosks with a Mac flavor. There'd be an everpresent link to Apple.com and the Apple Store Online. Maintenance would be outsourced to the kiosk maker too. This could be for one airport, one region, throught the state, whatever.



    The economic climate really doesn't allow for risky ventures like this though. There are better places to put kiosks anyway, like malls where there aren't Apple Stores.
  • Reply 11 of 57
    drewpropsdrewprops Posts: 2,321member
    Agreed.

    People aren't going to buy anything but souvenirs at an airport.....and selling an iMac as a keychain just isn't going to happen.



    Putting a kiosk in might work, but it would involve hiring a person.



    Just advertise with posters in the councourse.



    D
  • Reply 12 of 57
    kickahakickaha Posts: 8,760member
    [quote]Originally posted by nagha:

    <strong>the best plan for apple to beat microsoft is to arrange for a huge meteor to strike redmond.</strong><hr></blockquote>



    I've got just the candidate for ya...



    <a href="http://news.bbc.co.uk/2/hi/science/nature/2147879.stm"; target="_blank">Big, big rock.</a> Of course, it's still incredibly uncertain where it's going to go, and the chances of it actually hitting are pretty small, but...



    Wait. 2km rock, 28km/s, on Redmond... aw crap. That'd take out Pike Place too. Nebbermind.
  • Reply 13 of 57
    bungebunge Posts: 7,329member
    If Apple hit enough AirPorts it would be a great idea. There are always a lot of people looking for something to do while waiting for a plane, free internet and email would get users to actually TRY a Mac and see how cool it is. Even if Apple never sold a computer through one of the stores the exposure would be incredible. The only problem I see is that commercial land in an AirPort is usually really expensive.



    Another idea could be kiosks at post offices. Lots of foot traffic. The post is considering offering an email solution of some sort, they should offer kiosks for email as well.



    Starbuck went with someone else for in store wireless connectivity, I forgot which company because I don't go to Starbucks, but that would have been perfect for Apple.
  • Reply 14 of 57
    kickahakickaha Posts: 8,760member
    Yup, and that company is now out of business. No more Starbuck's wireless. Which isn't that big a loss, really, since you *had* to be an MSN member to use it.
  • Reply 15 of 57
    Perhaps instead of a store, they could have more of a kiosk based thing. Just a chance for traveller to stop by and play with a Mac.
  • Reply 16 of 57
    x704x704 Posts: 276member
    [quote]Originally posted by Eugene:

    <strong>Terrible idea.



    People who are going somewhere...what are they going to do, put the computer on lay-away?



    People who are coming...either they are visitors or they live here already. Either way they don't hang out at airports.



    What are you going to do, buy a new computer and fly it home?</strong><hr></blockquote>



    Actually you might be suprised. The Christmass season before last I worked in the CompUSA store on 5th Ave (NYC) as a demo day rep for the season.



    Several people from out of the country wanted to buy iBooks & fly it home with them! So yeah, it's not crazy to think that people will come in, say yeah that's cool, buy it & take it with them. Of course I'm sure destops wouldn't sell to well ... but laptops, small periferals & software could.



    As mentioned, people who may not otherwise visit an Apple store would come in (what else are you going to do on a 4 hour layover?) & look around. They might walk out of the store impressed.
  • Reply 17 of 57
    roborobo Posts: 469member
    I think the problem is not that people wouldn't buy stuff (just think of the AirMall catalog.. And you could get your Mac shipped home via the online Apple Store), but that the store would, in a matter of 10 seconds, cease to be an Apple store, and become a free Internet Cafe.



    Droves of people would come in and fight over the computers to check their email, spill crumbs and coffee on everything, and generally make a big mess. The store would be packed with irate people who don't have the slightest interest in buying a computer, or learning about Macs, but who want to use the free Internet access.





    Not a good idea at all. They also don't have futon stores beside airport waiting rooms, for similar reasons



    -robo
  • Reply 18 of 57
    sc_marktsc_markt Posts: 1,392member
    I think one thing Apple needs to do is to advertise OS X on tv. I just tried out 10.2 today at an apple store and I am impressed! Much better than before.

    This is a great OS, so much so that I think businesses are going to be looking at Apple again.

    Now IMO, they only need some updated hardware and more competitive pricing and they should get some serious market share back.
  • Reply 19 of 57
    macsrgood4umacsrgood4u Posts: 3,007member
    Gadget companies such as Sharper Image and Brookstone have tried airports without much success. Cash and Carry is something that doesn't happen at airports very much on such items.
  • Reply 20 of 57
    paulpaul Posts: 5,278member
    why is this in os X and not GD? we have like 20 moderators.... <img src="graemlins/oyvey.gif" border="0" alt="[No]" />
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