Six-part Vice video documentary 'The Score' premieres on Apple Music

Posted:
in iPod + iTunes + AppleTV
Apple Music is this week launching an exclusive six-part Vice documentary, The Score, bolstering the amount of video content on the fledgling streaming service.




The premiere episode -- "Reservation Rap" -- focuses on music emerging from Minnesota's Red Lake Reservation and the Ojibwa tribe, the Hollywood Reporter noted on Wednesday. Future episodes will debut weekly, and likewise cover local music scenes around the world, including countries such as Brazil, Iceland, and Vietnam.

A unique hook is that Apple will offer companion playlists, highlighting the artists in each episode.

The company appears to be accelerating the integration of video into Apple Music. The service has had some form of video since the beginning, but The Score joins the DJ Khaled show We the Best in offering serialized content.

Apple is still believed to be readying Vital Signs, a drama starring and produced by musician/Beats co-founder Dr. Dre. While the company normally insists on a sanitized public image, Vital Signs has been described as "dark," with plenty of sex and violence, including an "extended orgy scene."

The show was at one point thought to be related to future streaming TV interests, but is now believed to be about marketing Apple Music.

Comments

  • Reply 1 of 9
    calicali Posts: 3,495member
    THIS IS freaking awesome!!
  • Reply 2 of 9
    sirlance99sirlance99 Posts: 1,088member
    sog35 said:
    services
    services
    services

    This is the new Apple.  And it was clearly seeing with the release of the SE this week. Selling this high end phone for $399 just proves Apple wants to grow user base even if it means sacrificing some gross margin

    1. Grow user base
    2. Sell services to user base
    3. Lock in users with services
    4. Users upgrade to new devices

    BOOM.

    What a time to be alive.  Apple will grow its user base to 1.5 billion by the end of the decade and increase services revenue by 400%

    TV subs
    Apple Music
    Gaming subs
    ApplePay
    Home Security
    Home Automation
    Apple Care
    Apple leasing (iPads, Macs, and Watch)
    Search
    Ads
    News

    This is only the beginning
    You have a crystal ball to claim these stats? Impressive.
  • Reply 3 of 9
    calicali Posts: 3,495member
    sog35 said:
    services
    services
    services

    This is the new Apple.  And it was clearly seeing with the release of the SE this week. Selling this high end phone for $399 just proves Apple wants to grow user base even if it means sacrificing some gross margin

    1. Grow user base
    2. Sell services to user base
    3. Lock in users with services
    4. Users upgrade to new devices

    BOOM.

    What a time to be alive.  Apple will grow its user base to 1.5 billion by the end of the decade and increase services revenue by 400%

    TV subs
    Apple Music
    Gaming subs
    ApplePay
    Home Security
    Home Automation
    Apple Care
    Apple leasing (iPads, Macs, and Watch)
    Search
    Ads
    News

    This is only the beginning
    I doubt they're sacrificing margin. Apple is a company of geniuses and the smaller screen saves cash.

    You gotta be careful when selling cheaper phones. 'Droid is full of broke people buying cheap phones and stealing music etc.
  • Reply 4 of 9
    nolamacguynolamacguy Posts: 4,758member
    sog35 said:
    services
    services
    services

    This is the new Apple.  And it was clearly seeing with the release of the SE this week. Selling this high end phone for $399 just proves Apple wants to grow user base even if it means sacrificing some gross margin

    1. Grow user base
    2. Sell services to user base
    3. Lock in users with services
    4. Users upgrade to new devices

    BOOM.

    What a time to be alive.  Apple will grow its user base to 1.5 billion by the end of the decade and increase services revenue by 400%

    TV subs
    Apple Music
    Gaming subs
    ApplePay
    Home Security
    Home Automation
    Apple Care
    Apple leasing (iPads, Macs, and Watch)
    Search
    Ads
    News

    This is only the beginning
    while services are part of the game, apple remains a high margin hardware company. the services sell the hardware.

    as for your list...thats a lot of assumptions. remember what Cook told us only a year ago -- "a thousands No's for every Yes. i dont know that i believe we'll see apple home security or automation, seems to me that what HomeKit and the like are for. they could have bought Nest if they wanted to.


    edited March 2016
  • Reply 5 of 9
    apple ][apple ][ Posts: 8,360member
    I didn't even know that streaming video content is available under the "Apple Music" banner. 

    It seems kind of confusing and messy to say the least.

    I would rather see Apple release their TV streaming service for Apple TV already. That is far more important than a few videos on their "Apple Music" platform that not too many people care about.
  • Reply 6 of 9
    robin huberrobin huber Posts: 3,184member
    Where is it? Did a search on Apple Music on both Vice and The Score and nothing showed up. Can I watch it on TV when and if it shows?
  • Reply 7 of 9
    Rayz2016Rayz2016 Posts: 3,948member
    sog35 said:

    What a time to be alive.  Apple will grow its user base to 1.5 billion by the end of the decade and increase services revenue by 400%

    … and if they don't you'll ban yourself from AI for a  year, break your word after two minutes and then spend a year screaming about your crashing stock and telling us that Tim Cook should be fired. 

    Can't wait…
  • Reply 8 of 9
    latifbplatifbp Posts: 544member
    cali said:
    sog35 said:
    services
    services
    services

    This is the new Apple.  And it was clearly seeing with the release of the SE this week. Selling this high end phone for $399 just proves Apple wants to grow user base even if it means sacrificing some gross margin

    1. Grow user base
    2. Sell services to user base
    3. Lock in users with services
    4. Users upgrade to new devices

    BOOM.

    What a time to be alive.  Apple will grow its user base to 1.5 billion by the end of the decade and increase services revenue by 400%

    TV subs
    Apple Music
    Gaming subs
    ApplePay
    Home Security
    Home Automation
    Apple Care
    Apple leasing (iPads, Macs, and Watch)
    Search
    Ads
    News

    This is only the beginning
    I doubt they're sacrificing margin. Apple is a company of geniuses and the smaller screen saves cash.

    You gotta be careful when selling cheaper phones. 'Droid is full of broke people buying cheap phones and stealing music etc.
    It's already been reported they are sacrificing margin. $399 iPhone is lower margin. Dropping the price of entry level Apple Watch Sports is reduced margin. Duh!
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