Apple celebrates 40 years of business with ad-inspired music playlist

Posted:
in iPod + iTunes + AppleTV
Apple continued its 40th anniversary celebration Tuesday with the release of a new Apple Music playlist that collates songs featured in and inspired by the company's colorful advertising history.




The playlist -- aptly titled Apple 40 -- runs for 2 hours and minutes over its 40 tracks. Nearly every genre is represented, from rock to electronic and soul.

In what is either a stunning coincidence or a well thought out nod to late Apple chief Steve Jobs, the playlist begins with Jobs favorite The Beatles and ends with a single by Beatles co-frontman Paul McCartney.

The latter, McCartney's Dance Tonight, was featured in one of the most famous iPod ads of the portable music player's heyday. The colorful spot features McCartney dancing down an illustrated street in a suit and Chuck Taylors while strumming a mandolin.

Other artists featured include The Rolling Stones, Gorillaz, Blackstreet, Jet, Eminem, Adele, Coldplay, Muse, Cream, and Bob Dylan.

Earlier this year, Apple debuted a 40-second spot celebrating its birthday. The company subsequently celebrated by running up a replica of the original Mac team's pirate flag and then threw a beer bash DJed by Apple Music's Zane Lowe.

Comments

  • Reply 1 of 9
    calicali Posts: 3,494member
    Ha the Eminem track is in there.
    Dr. Dre's protégé got mad that they used his lyrics in a commercial. The lyrics were in a track produced by Dre.
    Dre now works for Apple.
    the song is featured on Apple Music along with other iconic commercial music.
    funny how the world turns.
  • Reply 2 of 9
    mac_128mac_128 Posts: 3,454member
    In what is either a stunning coincidence or a well thought out nod to late Apple chief Steve Jobs, the playlist begins with Jobs favorite The Beatles and ends with a single by Beatles co-frontman Paul McCartney.
    What would Steve Jobs listen to now, eh?

    40 is not the big anniversary. Not really sure why Apple is spending so much time on it anyway. This is one area I can say without a doubt that Steve Jobs would not have cared for Apple promoting. He was outspoken about his philosophy of forward thinking, and thought so little of Apple's past that as soon as he returned to Apple he ordered all remnants of it removed and destroyed until he was convinced to donate it to Stanford.  
    lostkiwi6Sgoldfish
  • Reply 3 of 9
    mac_128 said:
    In what is either a stunning coincidence or a well thought out nod to late Apple chief Steve Jobs, the playlist begins with Jobs favorite The Beatles and ends with a single by Beatles co-frontman Paul McCartney.
    What would Steve Jobs listen to now, eh?

    40 is not the big anniversary. Not really sure why Apple is spending so much time on it anyway. This is one area I can say without a doubt that Steve Jobs would not have cared for Apple promoting. He was outspoken about his philosophy of forward thinking, and thought so little of Apple's past that as soon as he returned to Apple he ordered all remnants of it removed and destroyed until he was convinced to donate it to Stanford.  
    I agree with you. The Apple of today seems to care more about what they have accomplished then what they will accomplish. Nods too much to the past than toward innovating for the future. Tim Cook runs a very different company. A company that looks more and more like Microsoft and less like Apple.
    6Sgoldfish
  • Reply 4 of 9
    bobschlobbobschlob Posts: 1,074member
    Ha! Take THAT! all you trolls who say Apple is just an advertising company.
  • Reply 5 of 9
    6Sgoldfish6Sgoldfish Posts: 108member
    Remembering what Steve had said in light of the proposed 30yr anniversary: "Apple is focused on the future, not the past". Not anymore apparently. *sigh* 
  • Reply 6 of 9
    73dray73dray Posts: 12member
    As much as I think the iPhone SE and new iPad Pro 9.7 are great products, I just can't see Steve J. designing them the same way. Both products in reality are just new products, repackaged into existing aluminum cases. Steve would not have done that. He would have reinvented everything about the product, if truly was a new product and not just an iteration. Apple could do still do great things for iPods and laptops but it has lost focus over fragmented mobile products including watches and overpriced watch bands and silicone cases. Sigh, were is a breathtaking Macbook Air that is powerful enough for me to create things with like Apps.
  • Reply 7 of 9
    quadra 610quadra 610 Posts: 6,756member
    Yeah the world is over and the celebration of the 40th is nothing but a harbinger of doom. Apple won't innovate anything anymore for the rest of their existence. Regardless of their plans, or of what we know or *don't* know, this is it form here on out. 






    Steve Jobs is dead. Let him go, already. We have absolutely no idea what he would have done after his death. He was as famous for changing his mind as he was for his vision about the relationship between people and their tools. 

    Frankly, the more folks invoke his name in this odious way, the more apparent it is that Steve Jobs' name and memory are nothing but a liability to Apple. So on the subject of looking to the future and leaving the past behind, forget about Steve Jobs; he's no longer a company officer, advisor, or employee. 
    edited April 2016 jay-t
  • Reply 8 of 9
    sigma902sigma902 Posts: 11member
    Surprised they left out the Propellerheads' "Take California" since it was the soundtrack to the ad that introduced the iPod and Apple's shift into music. 
  • Reply 9 of 9
    LOL 40 songs to celebrate 40 years ... only 7 date from before the millennium.
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