Apple Music scores another big exclusive with Drake's 'Views From the 6' album

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The tight relationship between Apple and Drake is set to continue with the release of the hip-hop star's newest album, Views From the 6, which will be an Apple Music exclusive when it drops on April 29.




There's no word on how long the exclusivity period will last, though these deals have traditionally run for between one week and one month. Apple confirmed the exclusive arrangement with Pitchfork.

Views From the 6 will include singles One Dance -- itself already an Apple Music exclusive -- and Pop Style.

The latter track brings Apple-aligned Drake together with Tidal owners Kanye West and Jay Z, who take the opportunity to resurrect their The Throne moniker.

Drake has been on board with Apple Music since its inception, notably appearing as a pitch man during the service's announcement. The collaboration has expanded to include creative work -- Drake's infamous Hotline Bling music video was bankrolled by Apple.

Comments

  • Reply 1 of 7
    calicali Posts: 3,494member
    Slightly off topic:

    Just heard a song with Lil Wayne, Samsung's celebrity front man trashing android.

    He's bragging about how much money he has and says he had intercourse with a stripper for an iPhone she's wanted because she's tired of her android.
    edited April 2016
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  • Reply 2 of 7
    linkmanlinkman Posts: 1,055member
    Yawn.
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  • Reply 3 of 7
    runbuhrunbuh Posts: 315member
    Exclusive for 7 whole days...
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  • Reply 4 of 7
    aaronjaaronj Posts: 1,595member
    runbuh said:
    Exclusive for 7 whole days...
    In the music industry that's a huge deal.  It's like opening weekends for movies.

    For example, Taylor Swift's "1989" sold 1.29M copies in the first week.  Now, I'm not saying that people who don't have access to it in the first week won't buy it later.  But there is a certain excitement factor that does definitely fade to a degree as time goes by.  Just saying.
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  • Reply 5 of 7
    runbuhrunbuh Posts: 315member
    aaronj said:
    runbuh said:
    Exclusive for 7 whole days...
    In the music industry that's a huge deal.  It's like opening weekends for movies.

    For example, Taylor Swift's "1989" sold 1.29M copies in the first week.  Now, I'm not saying that people who don't have access to it in the first week won't buy it later.  But there is a certain excitement factor that does definitely fade to a degree as time goes by.  Just saying.
    Except this is a STREAMING exclusive.  Meh.
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  • Reply 6 of 7
    SpamSandwichspamsandwich Posts: 33,407member
    Bloody Canadians.
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  • Reply 7 of 7
    aaronjaaronj Posts: 1,595member
    runbuh said:
    aaronj said:
    In the music industry that's a huge deal.  It's like opening weekends for movies.

    For example, Taylor Swift's "1989" sold 1.29M copies in the first week.  Now, I'm not saying that people who don't have access to it in the first week won't buy it later.  But there is a certain excitement factor that does definitely fade to a degree as time goes by.  Just saying.
    Except this is a STREAMING exclusive.  Meh.
    OK, now I guess you are being sarcastic, right?  Sorry I didn't pick up on it at first.  Sometimes it's tough in type.
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