Analysis ranks 9.7" iPad Pro screen as best performing mobile LCD ever made
With two color gamuts, increased brightness, lower reflectance, and the new True Tone color shifting technology, the Retina display in Apple's new 9.7-inch iPad Pro is not only the best in its class --?a new analysis has found it's the best performing mobile LCD on the market, period.

Ray Soneira of DisplayMate took a technical look at the display 9.7-inch iPad Pro, with the Retina display returning record breaking results. Among its accomplishments, the smaller iPad Pro has:
Soneira hopes that the improvements found in the 9.7-inch iPad Pro will make their way to Apple's next-generation iPhone 7. Specifically, he believes Apple could implement the wide color gamut and anti-reflection coating, which would improve iPhone screen performance and readability in high ambient light.
When compared to the larger 12.9-inch iPad Pro, the 9.7-inch model's display outperforms it in every category except black luminance, which results in a higher contrast ratio in the dark. Soneira said the 12.9-inch iPad Pro still has "a very good display," but the 9.7-inch model is in a league of its own.

As for the True Tone technology, it relies on two new four-channel ambient light sensors that measure both brightness and color temperature to adjust the display accordingly, giving users a "paper-white" viewing experience.
"When we turned on True Tone under incandescent lighting with a Color Temperature of about 3,000K, the Color Temperature of the iPad Pro 9.7 White Point shifted from 6,945K to 5,500K, which is quite noticeable and visually significant, but it doesn't come close to matching the color of reflected light from white paper," Soneira wrote. "The color change with ambient light may be better for reading text on the screen's white background."
He recommended that Apple include a slider adjustment for True Tone, allowing users to control the effect to their liking.
DisplayMate's tests confirm Apple's claims that the 9.7-inch iPad Pro boasts the lowest reflectivity of any tablet available. Apple has said the new iPad Pro is 40 percent less reflective and 25 percent brighter than its predecessor, the iPad Air 2.
Color reproduction also matches the same gamut offered on the iMac with Retina 5K display. The 9.7-inch tablet also has 25 percent greater color saturation than the iPad Air 2.

Ray Soneira of DisplayMate took a technical look at the display 9.7-inch iPad Pro, with the Retina display returning record breaking results. Among its accomplishments, the smaller iPad Pro has:
- The highest absolute color accuracy for both its color gamuts
- The lowest screen reflectance for any mobile display
- The highest peak brightness for any full-size tablet for any picture level
- The highest contrast rating in ambient light
- The smallest color variation with viewing angle
Soneira hopes that the improvements found in the 9.7-inch iPad Pro will make their way to Apple's next-generation iPhone 7. Specifically, he believes Apple could implement the wide color gamut and anti-reflection coating, which would improve iPhone screen performance and readability in high ambient light.
When compared to the larger 12.9-inch iPad Pro, the 9.7-inch model's display outperforms it in every category except black luminance, which results in a higher contrast ratio in the dark. Soneira said the 12.9-inch iPad Pro still has "a very good display," but the 9.7-inch model is in a league of its own.

As for the True Tone technology, it relies on two new four-channel ambient light sensors that measure both brightness and color temperature to adjust the display accordingly, giving users a "paper-white" viewing experience.
"When we turned on True Tone under incandescent lighting with a Color Temperature of about 3,000K, the Color Temperature of the iPad Pro 9.7 White Point shifted from 6,945K to 5,500K, which is quite noticeable and visually significant, but it doesn't come close to matching the color of reflected light from white paper," Soneira wrote. "The color change with ambient light may be better for reading text on the screen's white background."
He recommended that Apple include a slider adjustment for True Tone, allowing users to control the effect to their liking.
DisplayMate's tests confirm Apple's claims that the 9.7-inch iPad Pro boasts the lowest reflectivity of any tablet available. Apple has said the new iPad Pro is 40 percent less reflective and 25 percent brighter than its predecessor, the iPad Air 2.
Color reproduction also matches the same gamut offered on the iMac with Retina 5K display. The 9.7-inch tablet also has 25 percent greater color saturation than the iPad Air 2.
Comments
Anyhow, I'd love me a small iPad Pro as my first iPad. I tried the pencil several times on a friend's device and it does work like a charm. Yet I cannot justify the additional expense as something I could actually use for work other than content consumption and the occasional sketch. Perhaps if it ran OS X instead...
When your OLED screen declines to also ran in 2 years, the LCD screen will be essentially the same.
3 years later, still mostly the same (considering this one can even self adjust the screen for gray scale, even more so than before).
But, hey, hero worship, little dance, etc. Whatever.
The problem also is that until this year, it was 100% arguable that OLED screens were not the best in many metrics, but you had people advocating them doing the same argument as this year. This puts all their arguments in doubt. In fact, on some metrics, this screen is better than the S7 screens and if this came to the Iphone (which is likely), it would juggle the cards on display again but that's not what we will hear when the Iphone 7 with this tech happens... Not at al.
Same argument about resolution and the Iphone, the 6s+ has 400ppi which is very close to the actual resolution of the S7 once you take into account the pentile nature of the screen yet you got people on Android groups (and even on Mac rumors) going on and on about Apple losing, not innovating, being behind constantly. They disregard the fact that Samsung has to push much more pixels to get this just about equal actual res which impacts performance and battery.
Same argument on the camera, the Samsung has much better good light performance, but if its low light, there is movement, if you need a quick focus in low light, if you need to shoot video while you move, it's not in front. Yes, you have the same winner takes all claptrap. I even admit that the Samsung camera is probably slightly ahead (taking into acount all factors).
Samsung is closer to Apple that they have been since the 5s came out and blew them away (that's when they starting losing the high end), but they're not there yet.
I'm just categorically anti-Apple then. But dont' worry, I haven't been down voting your posts just because you disagree with me. I have also extended that same courtesy to sog as well.
http://forums.appleinsider.com/discussion/192613/samsung-sees-10-profit-growth-on-better-than-expected-sales-of-flagship-galaxy-s7/p2
Or do you believe only Apple would be able to implement it correctly?
I know, I know, you are arguing against OLED, and defending LCD, but I'm only asking, seriously. Because in the LCD front, the degradation must be negligible by now, given my experience with LCDs live span.