Apple makes across-the-board cuts to Japanese iPhone prices
Apple on Friday instituted price drops across its entire Japanese iPhone lineup, typically slashing costs by about 10 percent, in what is reported to be a response to a fluctuating yen/dollar exchange rate.
The cost of a 16-gigabyte iPhone 6s for example is now 78,800 yen ($707), down from 86,800 yen ($779), Macotakara noted. Being proportionate, the difference increases with higher-end models. A 128-gigabyte 6s Plus, previously 122,800 yen ($1,102), is now 113,800 yen ($1,021).
Despite launching just last month, the iPhone SE has fallen from 52,800 yen ($474) to 47,800 yen ($429).
People who bought an iPhone from Apple Japan in the past 14 days are entitled to a refund on the price difference.
Apple performs semi-regular adjustments to its non-U.S. prices based on exchange rates. Although the company avoids changing pricetags continuously, significant leaps or dips in currency value can force the company's hand if it wants to maintain the same level of profit.
The cost of a 16-gigabyte iPhone 6s for example is now 78,800 yen ($707), down from 86,800 yen ($779), Macotakara noted. Being proportionate, the difference increases with higher-end models. A 128-gigabyte 6s Plus, previously 122,800 yen ($1,102), is now 113,800 yen ($1,021).
Despite launching just last month, the iPhone SE has fallen from 52,800 yen ($474) to 47,800 yen ($429).
People who bought an iPhone from Apple Japan in the past 14 days are entitled to a refund on the price difference.
Apple performs semi-regular adjustments to its non-U.S. prices based on exchange rates. Although the company avoids changing pricetags continuously, significant leaps or dips in currency value can force the company's hand if it wants to maintain the same level of profit.
Comments
wait WTF?!?!??
The recent price of the iPhone SE was set to an earlier peak of the CDN/USA exchange rate.
I assume they thought it would sell the SE, because the iPhone 6 line is much higher priced.
Come on Apple, your products have little USA$ manufacturing cost,
so don't rip us off by setting prices based on the USA$ value.
And "Red" isn't happening. Why would it even be called "Red"?
Did you just pull tiles out of a Scrabble bag?
Well here is a good example of Apple doing exactly that. An average 10% drop in Japan is a substantial decrease in price.
With the iPhone 6s Plus as a prime example [1379aud]... that equates to around 875USD [+26USD extra] [Given the September 9 Rates]
However now it's 1AUD = 0.77USD as of 23april 2016 = [1379AUD = 965USD \\ 116AUD extra] ... Based off the actual pricing 849USD excluding 10% GST is approx 1212AUD... so why is there no price change for Australia? I mean that's a difference of 167AUD altogether ._.
Comparing this to japanese Yen conversion rates...
9/sept/2015 - 1 USD = 120 Yen approx.
Today [23/april/2016] - 1USD = 111 Yen approx.
Technically japanese people are on the lucky side because with direct price conversion [including the taxes involved] its way chaeper over there now.
1 aud = 86.21 yen => 101800 yen approximately 1180aud... they getting it almost 200aud cheaper now to the current market rate we have here
Makes no sense though, the currency fluctuates accordingly and by the result it is showing that USD is depreciating so all other country should be conpensate for the depreciation of US dollar.
Some countries have high import tariffs and taxes on items, and certain items will naturally cost more in those types of countries.
If for example country X has a $50 tariff on a good, then that good is going to cost at least $50 more in that country, compared to other places that don't have such tariffs.
iPhone SE 16GB = AUD617 before tax. That's USD475 at today's exchange rate. Almost 20% more than US retail.
#endappletax
That's Sog's new line to try to get onto as many people's ignore list as possible - Apple licencing iOS to other manufacturers.
Every time I think he's calmed down and can be off the ignore list, he pulls something totally ridiculous from his bag.