Apple makes across-the-board cuts to Japanese iPhone prices

Posted:
in iPhone edited April 2016
Apple on Friday instituted price drops across its entire Japanese iPhone lineup, typically slashing costs by about 10 percent, in what is reported to be a response to a fluctuating yen/dollar exchange rate.




The cost of a 16-gigabyte iPhone 6s for example is now 78,800 yen ($707), down from 86,800 yen ($779), Macotakara noted. Being proportionate, the difference increases with higher-end models. A 128-gigabyte 6s Plus, previously 122,800 yen ($1,102), is now 113,800 yen ($1,021).

Despite launching just last month, the iPhone SE has fallen from 52,800 yen ($474) to 47,800 yen ($429).

People who bought an iPhone from Apple Japan in the past 14 days are entitled to a refund on the price difference.

Apple performs semi-regular adjustments to its non-U.S. prices based on exchange rates. Although the company avoids changing pricetags continuously, significant leaps or dips in currency value can force the company's hand if it wants to maintain the same level of profit.

Comments

  • Reply 1 of 17
    Not surprising (and welcome). The Yen was trading at ¥125 to the $ less than a year ago. Now it's ¥111.5/$, an 11% appreciation. So Apple will preserve their US$ profit margins relative to last year, assuming that the currency stays at about the current level.
    edited April 2016
  • Reply 2 of 17
    calicali Posts: 3,494member
    sog35 said:
    Good job Apple.

    Most companies would not adjust their prices DOWN for change in currency.

    I hope this is next years iPhone lineup:

    iPhone 8 Pro - $750 (5.5 inch)
    iPhone 8  - $650 (4.7 inch)
    iPhone 8m - $650 (4.0 inch)
    iPhone 7 - $550
    iPhone 6s - $450
    iPhone SE - $350

    HTC Red - running iOS light, 5 inch screen, A9 CPU, touchID, Apple Pay - $350

    Nice...

    wait WTF?!?!??
    pscooter63
  • Reply 3 of 17
    tzeshantzeshan Posts: 2,351member
    sog35 said:
    cali said:
    Nice...

    wait WTF?!?!??
    I'm predicting Apple will license a stripped down version of iOS to an exclusive hardware maker next year.
    That way Apple can get iOS penetration in the $200-$350 market.
    Keep in mind that over ONE BILLION sub $399 phones are sold each year.
    Right now Apple has ZERO foothold in that price point.
    No way!  No body will buy a stripped down version of iOS from a nonApple maker.  It is not Apple. 
    singularitychiaSpamSandwichpscooter63
  • Reply 4 of 17
    Apple is obviously Doomed™
  • Reply 5 of 17
    joshajosha Posts: 901member
    Apple on Friday instituted price drops across its entire Japanese iPhone lineup, typically slashing costs by about 10 percent, in what is reported to be a response to a fluctuating yen/dollar exchange rate.

    Apple performs semi-regular adjustments to its non-U.S. prices based on exchange rates. Although the company avoids changing pricetags continuously, significant leaps or dips in currency value can force the company's hand if it wants to maintain the same level of profit.
    Well hopefully Apple adjusts the iPhone prices in Canada very soon.  The USA$ has been dropping fast since early this year.
    The recent price of the iPhone SE was set to an earlier peak of the CDN/USA exchange rate.
    I assume they thought it would sell the SE, because the iPhone 6 line is much higher priced.
    Come on Apple, your products have little USA$ manufacturing cost,
       so don't rip us off by setting prices based on the USA$ value.  :'(
  • Reply 6 of 17
    crowleycrowley Posts: 10,453member
    sog35 said:
    Good job Apple.

    Most companies would not adjust their prices DOWN for change in currency.

    I hope this is next years iPhone lineup:

    iPhone 8 Pro - $750 (5.5 inch)
    iPhone 8  - $650 (4.7 inch)
    iPhone 8m - $650 (4.0 inch)
    iPhone 7 - $550
    iPhone 6s - $450
    iPhone SE - $350

    HTC Red - running iOS light, 5 inch screen, A9 CPU, touchID, Apple Pay - $350

    8 "Pro" and 8"m" in the 7s year?   I know Apple's naming conventions aren't entirely consistent, but what are you smoking?  

    And "Red" isn't happening.  Why would it even be called "Red"?

    Did you just pull tiles out of a Scrabble bag?
    tallest skil
  • Reply 7 of 17
    SpamSandwichSpamSandwich Posts: 33,407member
    If it's Friday, Apple must be Doomed™!
  • Reply 8 of 17
    crowleycrowley Posts: 10,453member
    sog35 said:
    crowley said:
    8 "Pro" and 8"m" in the 7s year?   I know Apple's naming conventions aren't entirely consistent, but what are you smoking?  

    And "Red" isn't happening.  Why would it even be called "Red"?

    Did you just pull tiles out of a Scrabble bag?
    Red Delious
    Golden Delious
    Pink Lady
    Granny Smith Green
    Orange Pippen
    Ginger Gold
    Toffee.
  • Reply 9 of 17
    apple ][apple ][ Posts: 9,233member
    Foreigners always complain about Apple not lowering prices in other countries, due to changing currency rates. They claim that Apple only raises but never drops the price.

    Well here is a good example of Apple doing exactly that. An average 10% drop in Japan is a substantial decrease in price.
  • Reply 10 of 17
    tzeshantzeshan Posts: 2,351member
    sog35 said:
    tzeshan said:
    No way!  No body will buy a stripped down version of iOS from a nonApple maker.  It is not Apple. 
    If someone only has $200-$350 they would.

    They'd rather buy a stripped down version of iOS with Apple services than a mid level Android phone.
    What other choice do they have at $200-$350?

    Personally if I only had $300 to spend I'd rather buy a brand new stripped down iOS phone than an Android phone. Some people just don't want to buy used phones.
    You seem to have little experience with software development.  Over the last forty years, do you know any company producing one standard OS and stripped down version at the same time?  You have no clue of what the problems will be.  
  • Reply 11 of 17
    Hmm if that's the case... Judging by how the currency fluctuated in Australia overall 9 Sept 2015 - 1AUD : 0.6984USD

    With the iPhone 6s Plus as a prime example [1379aud]... that equates to around 875USD [+26USD extra] [Given the September 9 Rates]

    However now it's 1AUD = 0.77USD as of 23april 2016 = [1379AUD = 965USD \\ 116AUD extra] ... Based off the actual pricing 849USD excluding 10% GST is approx 1212AUD... so why is there no price change for Australia? I mean that's a difference of 167AUD altogether ._.

    Comparing this to japanese Yen conversion rates...
    9/sept/2015 - 1 USD = 120 Yen approx.
    Today [23/april/2016] - 1USD =  111 Yen approx.

    Technically japanese people are on the lucky side because with direct price conversion [including the taxes involved] its way chaeper over there now.
    1 aud = 86.21 yen => 101800 yen approximately 1180aud... they getting it almost 200aud cheaper now to the current market rate we have here :( 

    Makes no sense though, the currency fluctuates accordingly and by the result it is showing that USD is depreciating so all other country should be conpensate for the depreciation of US dollar.
  • Reply 12 of 17
    apple ][apple ][ Posts: 9,233member


    Makes no sense though, the currency fluctuates accordingly and by the result it is showing that USD is depreciating so all other country should be conpensate for the depreciation of US dollar.
    There are other factors involved also which have to be taken into consideration, it's more than just currency.

    Some countries have high import tariffs and taxes on items, and certain items will naturally cost more in those types of countries.


    If for example country X has a $50 tariff on a good, then that good is going to cost at least $50 more in that country, compared to other places that don't have such tariffs.
    edited April 2016
  • Reply 13 of 17
    hentaiboyhentaiboy Posts: 1,252member
    There are no import tariffs for electronics in Australia. We're just getting right royally screwed.

    iPhone SE 16GB = AUD617 before tax. That's USD475 at today's exchange rate. Almost 20% more than US retail.

    #endappletax
  • Reply 14 of 17
    tallest skiltallest skil Posts: 43,388member
    crowley said:

    Did you just pull tiles out of a Scrabble bag?
    If he'd done that, the iPhone 42 would also be in that list.
  • Reply 15 of 17
    cali said:
    sog35 said:
    Good job Apple.

    Most companies would not adjust their prices DOWN for change in currency.

    I hope this is next years iPhone lineup:

    iPhone 8 Pro - $750 (5.5 inch)
    iPhone 8  - $650 (4.7 inch)
    iPhone 8m - $650 (4.0 inch)
    iPhone 7 - $550
    iPhone 6s - $450
    iPhone SE - $350

    HTC Red - running iOS light, 5 inch screen, A9 CPU, touchID, Apple Pay - $350

    Nice...

    wait WTF?!?!??


    That's Sog's new line to try to get onto as many people's ignore list as possible - Apple licencing iOS to other manufacturers.

    Every time I think he's calmed down and can be off the ignore list, he pulls something totally ridiculous from his bag.

  • Reply 16 of 17
    apple ][ said:


    Makes no sense though, the currency fluctuates accordingly and by the result it is showing that USD is depreciating so all other country should be conpensate for the depreciation of US dollar.
    There are other factors involved also which have to be taken into consideration, it's more than just currency.

    Some countries have high import tariffs and taxes on items, and certain items will naturally cost more in those types of countries.


    If for example country X has a $50 tariff on a good, then that good is going to cost at least $50 more in that country, compared to other places that don't have such tariffs.
    but surely those additional taxes are constant factors applicable to the price before and after any currency adjustment? If they're percentage based it makes it slightly harder to compare but still does not account for some of the pricing in certain countries.
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