Latest 'Shot on iPhone' ad uses Mother's Day to get emotional impact

Posted:
in iPhone
Apple on Sunday released a new TV commercial, making use of the upcoming Mother's Day holiday to further its "Shot on iPhone" marketing campaign.




Unlike some other recent Apple ads, the new 30-second spot doesn't have a conventional narrative. It instead consists of montage of customer-shot photos and videos, united thematically by the idea of mothers and their children.

The "Shot on iPhone" campaign dates back to March 2015, and is meant to reinforce camera quality as one of the key selling points of the iPhone. Indeed while some rival smartphones have largely caught up in photography, iPhones have consistently ranked high in photo tests among reviewers, and last year the iPhone 6 and 5s were the most popular cameras on Flickr.



Most of Apple's efforts in the campaign have consisted of print, Web, and even billboard ads.

One of the next flagship iPhones, the "iPhone 7 Plus," could feature a dual-lens camera.

Comments

  • Reply 1 of 9
    One of my photos is in that ad!
    am8449cjcampbelljony0jdunys
  • Reply 2 of 9
    bestkeptsecretbestkeptsecret Posts: 4,270member
    One of my photos is in that ad!

    Congrats! That's pretty cool!
  • Reply 3 of 9
    9secondkox29secondkox2 Posts: 2,768member
    One of my photos is in that ad!
    Which one?

    That's awesome!
    wanderinghome
  • Reply 4 of 9
    JanNLJanNL Posts: 327member
    One of my photos is in that ad!
    Nice! Curious which one...
    wanderinghome
  • Reply 5 of 9
    brakkenbrakken Posts: 687member
    'Shot' could be replaced with a better-chosen word...
  • Reply 6 of 9
    foggyhillfoggyhill Posts: 4,767member
    brakken said:
    'Shot' could be replaced with a better-chosen word...
    It's a word use for many many decades, so not sure what your implying; that people can't infer proper context to determine the proper meaning?
  • Reply 7 of 9
    LoneStar88LoneStar88 Posts: 325member
    brakken said:
    'Shot' could be replaced with a better-chosen word...
    Knock off the PC crap!
  • Reply 8 of 9
    cnocbuicnocbui Posts: 3,613member
    One of my photos is in that ad!
    Congratulations.  Hope you were paid for its use.
    edited May 2016
  • Reply 9 of 9
    One of my photos is in that ad!
    Which one?

    That's awesome!
    The one used in the youtube preview image in the original post, (not the one at the top of this comments page) - the woman with her baby on the beach in Madagascar. : )

    CC: @jannl ;;
    edited May 2016 jdunys
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