New Drake album 'Views' hits 1M downloads in less than 5 days of Apple exclusivity

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in iPod + iTunes + AppleTV
The latest album by Drake, Views, reportedly managed to top 1 million in sales within its first five days, despite being a one-week exclusive with iTunes and Apple Music.




Most of those sales -- some 632,000 -- were made in the album's first 24 hours, the Wall Street Journal said. On Apple Music, the album was streamed over 250 million times, including 200 million times in the U.S. That may suggest that a number of people signed up for free Apple Music trials just to hear the record.

Apple content head Larry Jackson credited the album's success to Drake using Apple Music to market the album and gather fans into one place. The rapper has regularly promoted the album on its Beats 1 show, "OVO Sound" -- but he also had more overt marketing help from Apple, which put the album front and center on iTunes, and has been running TV ads during the NBA playoffs.

Several businesses and organizations, including Universal Music Group, meanwhile stepped up their anti-piracy enforcement for the album's launch, something regularly done to guard the revenue from big mainstream artist releases. This likely resulted in a flurry of copyright claims and takedowns, although a source told the Journal that such campaigns are impossible to sustain effectively for more than a short time.

Apple's exclusivity deal began winding down on Friday, when other vendors were allowed to start selling the album. Next Friday, Views should start appearing on other streaming services like industry leader Spotify.

Comments

  • Reply 1 of 7
    macxpressmacxpress Posts: 5,138member
    I think everyone is laughing at Kayne West....He doesn't have a clue!
    cali
  • Reply 2 of 7
    schmrtzzzschmrtzzz Posts: 51member
    Just like millions of stockholders don't got a clue what these kind of successes really imply. It's about the services, stupid!
  • Reply 3 of 7
    calicali Posts: 3,494member
    sog35 said:
    Drake is laughing at Kanyee West now. LOL.
    Did Kanye's album do a lot worse?
  • Reply 4 of 7
    Note: 1M album downloads is likely different from $1M sales. Does the 1M download number come from total songs downloaded, or total albums downloaded? 
  • Reply 5 of 7
    foggyhillfoggyhill Posts: 4,767member
    Note: 1M album downloads is likely different from $1M sales. Does the 1M download number come from total songs downloaded, or total albums downloaded? 
    The Album certain cost more than $1.
    This is very impressive for Drake. Selling 1M that fast is exceptional these days. Swift and Adele did it in the last few years.
    Its doubtful it would "album equivalent sales" (say buy 8 songs and its considered as one album), which I think it is more relevant in long term albums sales these days than release week sales.

    Seeing the CN Tower on the cover... So sweet, maybe he remembers his Degrassi days :-).
    edited May 2016
  • Reply 6 of 7
    levilevi Posts: 344member
    cali said:
    sog35 said:
    Drake is laughing at Kanyee West now. LOL.
    Did Kanye's album do a lot worse?
    At the very least, he's not be sued 
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