New Apple Music ads feature DJ Khaled, Naomi Campbell & Ray Liotta
Apple over the weekend launched two new Apple Music ads, both featuring musician and Beats 1 show host DJ Khaled in the wake of his new single with Drake, "For Free."
The first commercial, which premiered on Twitter, co-stars supermodel Naomi Campbell and features the pair driving a Rolls Royce down California's Pacific Coast Highway. Towards the end of the spot the pair stop at a beach, where Khaled explains to Campbell how to use Apple Music on an iPhone.
In the second spot Khaled has an exchange with actor Ray Liotta, who conveniently mentions the service's $9.99-per-month pricetag and challenges him to find and play a Doobie Brothers song.
DJ Khaled launched his We the Best show on Beats 1 in February. "For Free" is currently an Apple Music exclusive, and the upcoming album it's from -- Major Key -- may follow suit. The single's first Beats 1 play was during an interview with fellow Beats 1 host Zane Lowe.
Apple has increasingly turned to major artists and exclusives to attract people to Apple Music. Perhaps the best known example is Taylor Swift, who shot a series of commercials for the service, and whose album 1989 is still only available for streaming there.
The first commercial, which premiered on Twitter, co-stars supermodel Naomi Campbell and features the pair driving a Rolls Royce down California's Pacific Coast Highway. Towards the end of the spot the pair stop at a beach, where Khaled explains to Campbell how to use Apple Music on an iPhone.
Me @naomicampbell in my first @AppleMusic commercial #ForFree w/ @Drake at #1 ONLY on Apple Music NBA Finals 2morrowhttps://t.co/xluWbBZq1W
-- DJ KHALED (@djkhaled)
In the second spot Khaled has an exchange with actor Ray Liotta, who conveniently mentions the service's $9.99-per-month pricetag and challenges him to find and play a Doobie Brothers song.
DJ Khaled launched his We the Best show on Beats 1 in February. "For Free" is currently an Apple Music exclusive, and the upcoming album it's from -- Major Key -- may follow suit. The single's first Beats 1 play was during an interview with fellow Beats 1 host Zane Lowe.
Apple has increasingly turned to major artists and exclusives to attract people to Apple Music. Perhaps the best known example is Taylor Swift, who shot a series of commercials for the service, and whose album 1989 is still only available for streaming there.
Comments
... but is this the kind of lyric Apple wants to promote?! As an AAPL shareholder -- and as a human being -- I find this offensive and not admirable for a company priding itself on treating all people with respect.
"Is it just me?
Or is this sex so good I shouldn't have to f____ for free?"
Perhaps instead of these crappy ads Apple should be working on something that will kick Spotify's Discover Weekly's ass. Federico Vicitti wrote a great piece about music discovery and how it's really lacking with Apple Music.
https://www.macstories.net/stories/i-made-you-a-mixtape/