Apple donates $1M to China NGO to assist flood relief efforts
Apple recently became the first U.S. company to donate to the China Foundation for Poverty Alleviation (CFPA), a non-governmental organization helping with flood relief efforts after heavy rains impacted millions along the Yangtze river region.
The CFPA announced taking receipt of a 7 million yuan (approximately $1 million) donation from Apple on Monday, saying it plans to work with the company to allocate contributions where they are most needed, reports USA Today.
"Our thoughts are with all those devastated by the flooding along the Yangtze River," Apple CEO Tim Cook said in a post to popular Chinese social network Weibo.
The publication cites statistics from China's Ministry of Civil Affairs, saying torrential rains have affected 31 million people in over 500 towns across the region. Some one million people need emergency assistance as a result of the floods, which began in late June and continue through to today.
Apple has in the past assisted its second largest market during times of crisis. Most recently, the company contributed $1.6 million in financial aid to assist responders after a devastating earthquake hit China's Yunnan province in 2014. A year earlier, Apple donated $8 million for earthquake relief in Sichuan province.
Beyond its own corporate philanthropy, Apple routinely leverages iTunes to help customers donate to emergency efforts funded by the Red Cross. Other special promotions include events like World AIDS Day, when the company donates a portion of App Store and retail sales to the (RED) Foundation.
The CFPA announced taking receipt of a 7 million yuan (approximately $1 million) donation from Apple on Monday, saying it plans to work with the company to allocate contributions where they are most needed, reports USA Today.
"Our thoughts are with all those devastated by the flooding along the Yangtze River," Apple CEO Tim Cook said in a post to popular Chinese social network Weibo.
The publication cites statistics from China's Ministry of Civil Affairs, saying torrential rains have affected 31 million people in over 500 towns across the region. Some one million people need emergency assistance as a result of the floods, which began in late June and continue through to today.
Apple has in the past assisted its second largest market during times of crisis. Most recently, the company contributed $1.6 million in financial aid to assist responders after a devastating earthquake hit China's Yunnan province in 2014. A year earlier, Apple donated $8 million for earthquake relief in Sichuan province.
Beyond its own corporate philanthropy, Apple routinely leverages iTunes to help customers donate to emergency efforts funded by the Red Cross. Other special promotions include events like World AIDS Day, when the company donates a portion of App Store and retail sales to the (RED) Foundation.
Comments
The normal function of the CFPA is to provide micro financing to small businesses and individuals in China to start and maintain their business. Micro finance is becoming a means to fight poverty throughout the world. Interesting that it's not being tried here in the US. Maybe it has been blocked by the large banking lobby since it would cut into their high interest loans that are not growing small businesses but instead seem to be against them?
"A force for GOOD"
That's what Apple is.
I understand that Steve Jobs wanted that.
I know that this is a crazy idea, but I'd prefer that Apple just makes great computers and devices.
Yes, this really distracts and takes away from Apple making devices and computers. Apple has always donated when people/countries are in need. Even the so called wonderful Steve Jobs did this in case you don't remember.
Just because China as a country has money, doesn't mean its using it on its citizens, even in a time of need. I'm sure there's a little PR involved with this as well. Kissing ass goes a long ways sometimes.
While Apple may not have donated to victims of recent flooding here in the US, they have setup and donated funds from other US natural disasters in the past.