Apple hyping this week's opening of first-ever Brooklyn retail store
With less than a week to go before Apple opens the doors on its first retail location in Brooklyn, passersby have been notified of the grand opening with new signage advertising the long-awaited opening in New York City's most populous borough.
The new Apple retail store in Brooklyn's Williamsburg neighborhood is set to open this Saturday, July 30 at 10 a.m. Eastern. The store is located at the corner of North 3rd Street and Bedford Avenue.
While the new Apple Store is the first in Brooklyn, it is the ninth overall in New York City. Six of those are in Manhattan, one is on Staten Island, and one is in Queens.
The new Williamsburg store features a brick facade with archway windows and an entrance. Ahead of the grand opening, the windows are covered with orange decorative tape, masking the interior until the store opens to the public.
As with many other retail locations, the Apple log is displayed out front on a hanging sign, cut into a thin sheet of metal. The covered windows hype the upcoming opening by saying "We've got something special in store for you."
The corner building is two stories tall, though it's unclear whether Apple's public retail space will include the second floor.
With the final touches being put on the store ahead of its opening, barricades are in place around the entrance. As of this weekend, AppleInsider also spotted two security guards watching the perimeter.
Apple began hiring for the store back in May, two years after it signed a long-term lease for the location. Renovations at the property began in 2015, but the iPhone maker didn't make the store official until last week.
The new Apple retail store in Brooklyn's Williamsburg neighborhood is set to open this Saturday, July 30 at 10 a.m. Eastern. The store is located at the corner of North 3rd Street and Bedford Avenue.
While the new Apple Store is the first in Brooklyn, it is the ninth overall in New York City. Six of those are in Manhattan, one is on Staten Island, and one is in Queens.
The new Williamsburg store features a brick facade with archway windows and an entrance. Ahead of the grand opening, the windows are covered with orange decorative tape, masking the interior until the store opens to the public.
As with many other retail locations, the Apple log is displayed out front on a hanging sign, cut into a thin sheet of metal. The covered windows hype the upcoming opening by saying "We've got something special in store for you."
The corner building is two stories tall, though it's unclear whether Apple's public retail space will include the second floor.
With the final touches being put on the store ahead of its opening, barricades are in place around the entrance. As of this weekend, AppleInsider also spotted two security guards watching the perimeter.
Apple began hiring for the store back in May, two years after it signed a long-term lease for the location. Renovations at the property began in 2015, but the iPhone maker didn't make the store official until last week.
-xl.jpg)
Comments
But yes... it does look better than that older picture for sure. Lol
This tells me it's gonna be awesome and probably a huge Jony Ive/Angela Andrehts project.
I thought Brooklyn was "the hood" where all the projects were? Keep in mind it's the first Apple Store in Brooklyn while Manhattan has 6. What should that tell you?
There are projects in Brooklyn, but every neighborhood is different and even areas within neighborhoods are different. Brooklyn has been long overdue for an Apple store - there is plenty of money there, especially in neighborhoods like Brooklyn Heights, Park Slope, Boerum Hill, Williamsburg, Clinton Hill and upcoming neighborhoods like Ft. Greene and others. And many people, especially young people in NYC, do not own cars. So being in a neighborhood is important even though a Manhattan Apple store is a subway ride away. I think in another 10-15 years, Red Hook is going to be the hip place to live. Brooklyn's population is growing 1% per year, but as of 2015, it was still 102,000 short of its 1950 peak of 2.7 million. It will probably reach that by 2019. NYC's population is at an all time peak.
All that most of the stores being in Manhattan tells me is that being a west coast company, Apple was far more familiar with Manhattan than the other boroughs and that Apple also wanted to attract tourists into the stores. But the population of each NYC borough (Staten Island excepted, although that does have an Apple store) is larger than most cities, so they should be better served. Queens was at 2.34 million in 2015 - it should have more than one Apple store as should Brooklyn. The former Brooklyn borough President wanted Apple to build in downtown Brooklyn near Borough Hall (and blocks away from the Metrotech hub and the former Brooklyn Polytech - now part of NYU), but Steve apparently didn't like the location because some adjoining blocks are a bit run down.