More expensive iPad Pro helps boost Apple Q3 revenues despite lower unit sales
Revenue-wise, the iPad Pro appears to have helped Apple make the iPad its only growing hardware segment during the June quarter, despite the category actually registering yet another drop in sales.
iPad revenues rose 7 percent year-over-year to $4.876 billion, even with units falling 9 percent from 10.251 million to 9.95 million, according to Apple's quarterly breakdown. In contrast, Mac and iPhone revenues were down 13 and 23 percent, respectively.
The company's "other products" category -- including the Apple TV, Apple Watch, and Beats accessories -- saw revenue slide 16 percent to $2.219 billion.
iPad sales have been on a continuous decline for many quarters. The trend has been blamed on a variety of factors, such as the rise of smartphones over 5 inches -- like the iPhone 6s Plus -- and slower upgrade cycles. While phones are often replaced every two to three years, tablets can sometimes be kept for four years or more.
The iPad Pro likely reversed the associated revenue slide because of price hikes. The 9.7-inch model starts at $599, $100 more than the company used to charge for similarly-sized iPads. The 12.9-inch tablet is even more expensive, ranging from $799 to a whopping $1,229 before adding in accessories like an Apple Pencil or Smart Keyboard.
iPad revenues rose 7 percent year-over-year to $4.876 billion, even with units falling 9 percent from 10.251 million to 9.95 million, according to Apple's quarterly breakdown. In contrast, Mac and iPhone revenues were down 13 and 23 percent, respectively.
The company's "other products" category -- including the Apple TV, Apple Watch, and Beats accessories -- saw revenue slide 16 percent to $2.219 billion.
iPad sales have been on a continuous decline for many quarters. The trend has been blamed on a variety of factors, such as the rise of smartphones over 5 inches -- like the iPhone 6s Plus -- and slower upgrade cycles. While phones are often replaced every two to three years, tablets can sometimes be kept for four years or more.
The iPad Pro likely reversed the associated revenue slide because of price hikes. The 9.7-inch model starts at $599, $100 more than the company used to charge for similarly-sized iPads. The 12.9-inch tablet is even more expensive, ranging from $799 to a whopping $1,229 before adding in accessories like an Apple Pencil or Smart Keyboard.
Comments
If they sold the Pro 9.7 for $500, they may as well drop the Air 2 completely, instead of just dropping the price by $100.
The web surfing on the iPP9.7 is significantly faster (on 9.3.3... 10 beta 1 is seemed slower... Went back to 9.3.3)
just get the iPad Pro 9.7 for the better color management, and the dci-p3 color space.
after using the true-tone feature for a while you do not want to go back... Funny thing if you turn off the true-tone on the iPP9.7 still looks better than the ipad Air...