Except Apple didn't integrate tvOS into Samsung and LG TVs; they have their own box which is completely independent from the TV. When has Apple ever successfully been a piece of technology in someone else's product? For the most part CarPlay is just projected UI from the iPhone. But what if Apple's play was to build vehicles for ride sharing services? I think attempting to work with existing automakers is just a hedge in case their own vehicle ambitions don't pan out.
Yes, it's difficult to imagine Apple as only a cog in the machine of anything, including cars. But I also wonder how Apple can sell an entire hardware/software ecosystem in this space, given Tesla's growing skill sets in building across different automobile price points and types of automobiles, and their infrastructural leverage in buying Solar City.
Although Apple has far more capital to play with, Musk has to essentially "bet the company" every time a big decision is made. His decisions are far more aggressive because Tesla has to be more aggressive to survive.
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