Spigen rolls the dice, launches 33 protective cases for Apple's unannounced 'iPhone 7' lineup
Case manufacturing company Spigen appears to be the first to deliver protective cases for the "iPhone 7" and "iPhone 7 Plus" to the consumer market, though whether they will actually fit the rumored devices remains to be seen.
The new designs are extensions of existing designs for the iPhone 6 family of devices. The company is repeating its "slim armor" line, as well as several designs featuring kickstands, or being able to serve as wallet replacements.
Spigen has revealed 15 cases for the "iPhone 7 Plus" ranging from $15 to $40. The "iPhone 7" has 18 variants available, in the same price range. Most have several color options.
In 2011, Case maker Hard Candy ordered $50,000 worth of steel moldings based on leaked 3D models of the "iPhone 5," which proved to be completely inaccurate when the iPhone 4s was released. However, in 2010 the company made the same gamble with the iPod touch, which dramatically cut time for manufacturing allowing the company to have cases in store one week after the product announcement.
Incase and Speck claim to not use leaked specifications, and have said that they develop rough ideas before starting the manufacturing process. Both companies say that they wait until the official Apple device reveal before commencement of manufacturing.
"It's much more important to get it right than to get it there first," Incase CEO Steve Gatto said in 2011.
The new "iPhone 7" is expected to be a slightly thinner design than the iPhone 6, possibly aided from removing the analog headphone jack. The larger 5.5-inch "Plus" variant is said to feature a dual-lens camera design, such as that seen in the Spigen case promotional materials.
The new designs are extensions of existing designs for the iPhone 6 family of devices. The company is repeating its "slim armor" line, as well as several designs featuring kickstands, or being able to serve as wallet replacements.
Spigen has revealed 15 cases for the "iPhone 7 Plus" ranging from $15 to $40. The "iPhone 7" has 18 variants available, in the same price range. Most have several color options.
In 2011, Case maker Hard Candy ordered $50,000 worth of steel moldings based on leaked 3D models of the "iPhone 5," which proved to be completely inaccurate when the iPhone 4s was released. However, in 2010 the company made the same gamble with the iPod touch, which dramatically cut time for manufacturing allowing the company to have cases in store one week after the product announcement.
Incase and Speck claim to not use leaked specifications, and have said that they develop rough ideas before starting the manufacturing process. Both companies say that they wait until the official Apple device reveal before commencement of manufacturing.
"It's much more important to get it right than to get it there first," Incase CEO Steve Gatto said in 2011.
The new "iPhone 7" is expected to be a slightly thinner design than the iPhone 6, possibly aided from removing the analog headphone jack. The larger 5.5-inch "Plus" variant is said to feature a dual-lens camera design, such as that seen in the Spigen case promotional materials.
Comments
I presume if they're not shipping until October that they won't start manufacturing until they have the actual released model.
Also, presumably some case manufacturers have dummy units from Apple so they can have cases ready day of release. Advantages of the MFI program, I guess.