Apple activates official Twitter account ahead of Sept. 7 event

Posted:
in General Discussion edited September 2016
It seems Apple has finally decided to curate an official corporate presence on Twitter, as evidenced by the activation of a long-dormant verified account bearing the company's name on Friday.




The account, @Apple, has yet to post tweet, but already boasts more than 43,500 followers as of this writing. Apple registered its handle in September 2011, leaving it untouched until today.

As seen in the screenshot above, Apple's profile photo has been updated to display a simple black Apple logo, while the larger header photo contains teaser art created for the upcoming Sept. 7 media event. Judging by the cover graphic, @Apple's first post might be a live-tweet from next week's keynote.

Long averse to promoting its products and services on Facebook, Twitter and other platforms, Apple more recently has taken steps to up its social media game. Alongside customer support portals like @AppleSupport, which launched earlier this year, and @AppleMusicHelp, the company runs multiple regional accounts dedicated to promoting App Store and iTunes releases. Another account, @AppleNews, debuted last year and surfaces fresh content featured in the Apple News iOS app.

The @Apple account comes just in time for next week's special event, at which the company is expected to introduce next-generation iPhone models and Apple Watch hardware. Also rumored to debut are new headphone models marketed under the Beats brand.

AppleInsider will be covering Apple's keynote presentation live from the Bill Graham Civic Auditorium in San Francisco next Wednesday at 10 a.m. Pacific, 1 p.m. Eastern.

Comments

  • Reply 1 of 11
    SoliSoli Posts: 10,032member
    What exactly was activated?
  • Reply 2 of 11
    Soli said:
    What exactly was activated?
    They changed their background photo, so it is news! ;)
    Soliaustriacus
  • Reply 3 of 11
    SoliSoli Posts: 10,032member
    Soli said:
    What exactly was activated?
    They changed their background photo, so it is news! ;)
    Thanks.
    austriacus
  • Reply 4 of 11
    Looks like they're focusing on the bokeh!
  • Reply 5 of 11
    irelandireland Posts: 17,771member
    Apple should have bought Twitter years back when Dorsey was saying if he was going to sell it'd probably be a company like Apple.
  • Reply 6 of 11
    irelandireland Posts: 17,771member
    Looks like they're focusing on the bokeh!
    All it means is the iPhone with two cameras can change focus point after the fact.
  • Reply 7 of 11
    Apple is not real good on communication, so this is good news.
  • Reply 8 of 11
    Soli said:
    What exactly was activated?
    They changed their background photo, so it is news! ;)
    The old @Apple account was just a squatter. So looks like Apple finally acquired the handle. Twitter most likely just deactivated the squatter, at Apple's request, because they never posted, not even once. 
  • Reply 9 of 11
    polymniapolymnia Posts: 1,060member
    ireland said:
    Apple should have bought Twitter years back when Dorsey was saying if he was going to sell it'd probably be a company like Apple.
    I disagree. Apple has no need for Twitter. Apple is having enough trouble maintaining focus on its core product lines as it is. 
    aaron sorensontokyojimu
  • Reply 10 of 11
    NemWanNemWan Posts: 118member
    Apple has a verified Facebook page that served ads to me a few days ago, but it had nothing on its timeline.
    edited September 2016
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