Jet black is most popular color option among Sprint's high-capacity iPhone 7 preorders
With the iPhone 7 back in black, Apple's new glossy jet black aluminum shade has edged out matte black in preorder sales, at least among 128- and 256-capacity models bought through U.S. carrier Sprint.
Sprint announced on Thursday that the jet black iPhone 7 and iPhone 7 Plus rank No. 1 for larger capacity models, ahead of matte black in second place. Rose gold -- last year's most popular color --?dropped to third, while gold is in fourth and silver is in fifth.
Notably, the rankings from Sprint do not include the entry-level 32-gigabyte capacity. It's unknown how the rankings would shake out if that model were included, but Apple does not offer the jet black iPhone 7 or iPhone 7 Plus in a 32-gigabyte model.
Rival carrier T-Mobile, meanwhile, revealed earlier this week that matte black has been the most popular option amongst its subscribers. Unlike Sprint, T-Mobile did not limit its sample size to only 128- and 256-gigabyte capacities.
Both T-Mobile and Sprint have seen preorders for the iPhone 7 and iPhone 7 Plus increase significantly --?T-Mobile said presales were up nearly four times from the two-year-old iPhone 6 series launch, while Sprint said sales are up 375 percent from last year's iPhone 6s debut.
To incentivize upgrades, U.S. carriers have been offering on-contract discounts and trade-in offers for customers looking to buy an iPhone 7. Ahead of the device's launch on Friday, Sprint is offering $100 off the 256-gigabyte capacity, and giving customers the ability to upgrade for free with trade-in of a newer handset and two-year contract commitment.
Sprint announced on Thursday that the jet black iPhone 7 and iPhone 7 Plus rank No. 1 for larger capacity models, ahead of matte black in second place. Rose gold -- last year's most popular color --?dropped to third, while gold is in fourth and silver is in fifth.
Notably, the rankings from Sprint do not include the entry-level 32-gigabyte capacity. It's unknown how the rankings would shake out if that model were included, but Apple does not offer the jet black iPhone 7 or iPhone 7 Plus in a 32-gigabyte model.
Rival carrier T-Mobile, meanwhile, revealed earlier this week that matte black has been the most popular option amongst its subscribers. Unlike Sprint, T-Mobile did not limit its sample size to only 128- and 256-gigabyte capacities.
Both T-Mobile and Sprint have seen preorders for the iPhone 7 and iPhone 7 Plus increase significantly --?T-Mobile said presales were up nearly four times from the two-year-old iPhone 6 series launch, while Sprint said sales are up 375 percent from last year's iPhone 6s debut.
To incentivize upgrades, U.S. carriers have been offering on-contract discounts and trade-in offers for customers looking to buy an iPhone 7. Ahead of the device's launch on Friday, Sprint is offering $100 off the 256-gigabyte capacity, and giving customers the ability to upgrade for free with trade-in of a newer handset and two-year contract commitment.
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Otherwise, the shipping times would clearly disprove it. I have to believe Apple wouldn't underproduce it intentionally, since they are
pretty savvy about what is going to attract the most attention. Which would only leave "production problems" to explain the ubiquitous,
"ships in November", compared to "ships 2-3 weeks" in every other color and size from every carrier.
Peak iPhone?
DOOMED.
Seems like that could be the direction he's headed. Which is strange, considering in a book I've read about him, he has a self professed obsession with white. Makes all of his prototypes in white and loves the look of products in that color. It's been a staple of Apple's design since, well, he took over. Nice to see a change in direction though.
It can be assumed Apple sold every phone it made, and that is all Apple reported in the past. Apple didn't report orders that didn't ship to a customer even if the customer ordered the phone because Apple only records a sale when the phone ships.
I preordered on TMobile. My phone isn't shipping until November. Apple in the past wouldn't have counted my order as a sale until it bills me when the phone ships.
So Apple wisely changed its policy knowing the figures only showed what Apple was capable of shipping, not the demand.
For instance if Apple produced less phones leading up to release than in the past, and sold every one releasing the number would likely be used to suggest demand was low when maybe the issue was only Apple couldn't produce as many leading up to launch as in the past and demand is actually higher.
1. Extreme Demand
2. Limited by tech = difficulty to produce in en mass in short time
You do understand the difference between "yes" and "no" terms, rightwrong?
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