Apple celebrates grand opening of first retail store in Mexico

Posted:
in General Discussion edited September 2016
Apple on Saturday opened the doors to thousands of waiting customers at its first brick-and-mortar retail store in Mexico, the first step in a planned expansion into the burgeoning Latin American smartphone market.


Credit: Apple


Along with photos of the grand opening shared in a published press release, Apple CEO Tim Cook celebrated the event on Twitter, saying, "?Gracias M?xico por recibirnos!" or "Thanks for welcoming us, Mexico!"

Customers eager to be one of the first to enter Apple's first official Mexican store began lining up outside the Via Santa Fe wing of Via Centro Santa Fe mall at 7 p.m. on Friday night. To drum up excitement for the launch, the company invited customers to the store in an email campaign on Wednesday.

As noted by AppleInsider reader Alvaro, a colorful image accompanying the invitation drew inspiration from decorations adorning mariachi boats floating along the Xochimilco canals in southern Mexico City. That same image can be seen above, displayed on the massive 37-foot, custom-built TV screen that sits as the centerpiece at Apple Via Santa Fe.

Taking cues from Apple's "next generation" retail design language, the Mexico City store also features a Genius Bar, custom wooden cabinetry for accessories, iconic wooden display tables and space for in-store classes. Construction of the outlet began in July and resulted in a storefront roughly three times larger than Via Santa Fe's usual boutiques.

Apple Via Santa Fe is the first phase of an aggressive push into Latin America, sources told AppleInsider in January. At least two stores are planned for Mexico City, one being a "global flagship," along with satellite locations in Guadalajara and Monterrey. Beyond Mexico, the company is working to expand into nearby countries Argentina, Chile and Peru, sources said.

Comments

  • Reply 1 of 12
    Since when are Argentina, Chile and Peru nearby Mexico?
    baconstanganantksundaramSpamSandwich
  • Reply 2 of 12
    creek0512 said:
    Since when are Argentina, Chile and Peru nearby Mexico?
    Maybe the author is a shill for LAFTA.  :p
    revenantSpamSandwich
  • Reply 3 of 12
    boredumbboredumb Posts: 1,418member
    creek0512 said:
    Since when are Argentina, Chile and Peru nearby Mexico?
    When you're standing at the North Pole?
  • Reply 4 of 12
    flaneurflaneur Posts: 4,526member
    creek0512 said:
    Since when are Argentina, Chile and Peru nearby Mexico?
    The Mercator projection of the world used in Yanqui schools makes Mexico look closer to South America than Alaska does to the "lower US."

    A consequence of our 2D education and media environment.
    edited September 2016 boredumb
  • Reply 5 of 12
    flaneur said:
    The Mercator projection of the world
    Robinson 4 lyfe
  • Reply 6 of 12
    creek0512 said:
    Since when are Argentina, Chile and Peru nearby Mexico?
    Well, you know... once you leave San Diego, heading south.
  • Reply 7 of 12
    SoliSoli Posts: 10,038member
    creek0512 said:
    Since when are Argentina, Chile and Peru nearby Mexico?
    Let's also note that Argentina and Chile are the two closest countries to Antartica.
    SpamSandwich
  • Reply 8 of 12
    MacProMacPro Posts: 19,787member
    flaneur said:
    creek0512 said:
    Since when are Argentina, Chile and Peru nearby Mexico?
    The Mercator projection of the world used in Yanqui schools makes Mexico look closer to South America than Alaska does to the "lower US."

    A consequence of our 2D education and media environment.
    Don't forget to add in total ignorance of the southern hemisphere in general.
  • Reply 9 of 12
    Keep those stores rollin' out, Apple. There's obviously demand everywhere they're introduced.
  • Reply 10 of 12
    SoliSoli Posts: 10,038member
    Keep those stores rollin' out, Apple. There's obviously demand everywhere they're introduced.
    Remember when pundits said Apple was going to collapse because of it's silly decision to open up stores when it was a failed model for Gateway, Dell, Sony, and others? 

    Scratch that, do you remember when journalists weren't saying Apple was about to go under from its hubris?
    SpamSandwich
  • Reply 11 of 12
    Soli said:
    Keep those stores rollin' out, Apple. There's obviously demand everywhere they're introduced.
    Remember when pundits said Apple was going to collapse because of it's silly decision to open up stores when it was a failed model for Gateway, Dell, Sony, and others? 

    Scratch that, do you remember when journalists weren't saying Apple was about to go under from its hubris?
    Hard to remember ANY time where death hasn't been just around the corner for Apple.
  • Reply 12 of 12
    1st1st Posts: 443member
    no collectable T-shirt?
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